Vietnam’s Phú Thọ To Boost International Integration In Culture And Tourism For Global Appeal: All You Need To Know

Published on November 25, 2025

Phú Thọ, a picturesque province located in the north of Vietnam, is on the way to getting a spot on the global tourism and culture map. The People’s Committee of Phú Thọ has just unveiled a detailed action plan that will significantly improve the province’s international presence in the areas of culture and tourism. This superhero-like endeavor will likely boost the province’s international travel attraction, creating a stronger bond with the world markets and at the same time, being a contributor to the overall increase of the tourist trade in Vietnam.

The commitment to integrating Phú Thọ’s cultural and tourism assets into the international arena comes as part of a broader strategy by the provincial leadership to elevate the region’s profile. The People’s Committee’s initiative is built around a series of coordinated actions that align with the Politburo’s Resolution 59-NQ/TW, which is designed to enhance the country’s tourism competitiveness on a global scale.

International Partnerships and Cultural Exchange

One of the cornerstones of Phú Thọ’s strategy is forging stronger ties with international partners in areas such as tourism, education, healthcare, and environmental sustainability. The province plans to leverage these connections to reduce poverty, improve community health, ensure gender equality, and elevate the quality of life for its residents. By strengthening cooperation with foreign localities, international organisations, and businesses, Phú Thọ aims to create a more dynamic, interconnected region, benefiting from global insights and resources.

A key proposal under this initiative is the One Red River programme, which seeks to connect Phú Thọ with neighbouring Chinese provinces for joint economic and cultural development. This collaboration is expected to boost cross-border tourism and open up new opportunities for economic exchange, particularly in the tourism sector, which is central to the province’s development agenda.

In addition to fostering economic cooperation, Phú Thọ is keen on hosting global and regional cultural, sports, and tourism events. These events will be instrumental in raising the province’s international profile, showcasing its unique heritage and diverse cultural offerings.

Promoting Unique Cultural and Tourist Products

Phú Thọ is rich in cultural heritage, and the provincial government is focusing on creating and promoting unique cultural products that will appeal to both domestic and international tourists. The province plans to harness digital technologies to promote its cultural assets more effectively. By developing competitive tourism products—ranging from spiritual and historical tours to eco-tourism experiences, Phú Thọ aims to become a must-visit destination for tourists seeking both authenticity and innovation.

For instance, the province is already home to the famous Hùng Kings Temple, a UNESCO-recognised historical site, which holds cultural and religious significance for Vietnamese people. To build on such strengths, Phú Thọ will work with foreign partners to develop unique, high-quality tourism offerings, including interactive cultural experiences like Xoan singing performances and visits to ancient communal houses.

Expanding International Tourism Markets

To foster international tourism integration, Phú Thọ is keen on diversifying and expanding its foreign tourist markets. The province will focus on regions with high levels of visitors, long-term stays, and substantial spending power. By tapping into these high-potential markets, Phú Thọ hopes to attract more foreign visitors who will not only enjoy the cultural offerings but also contribute to the local economy.

Additionally, Phú Thọ plans to strengthen ties with global travel agencies and tourism organisations, allowing it to expand its reach and appeal to a broader audience. By positioning itself as a global tourism destination, the province aims to benefit from the growing demand for cultural, spiritual, and eco-tourism experiences that reflect the unique beauty of Vietnam’s northern highlands.

Digital Transformation and Smart Tourism

In line with global trends, Phú Thọ will also embrace digital transformation to enhance its tourism sector. The province intends to apply digital technology to promote its tourism brand internationally. This includes launching digital marketing campaigns, creating virtual tours, and using AI to improve advertising strategies. By developing smart tourism solutions, Phú Thọ aims to provide visitors with more convenient, interactive, and personalised experiences.

The development of digital platforms for cultural and social integration will also help the province engage with a global audience more effectively. This digital shift will be supported by the growth of online education and digital healthcare, which are part of the broader strategy to enhance the province’s international integration and create a more sustainable, modernised tourism ecosystem.

The Impact on Vietnam’s Tourism Sector

Phú Thọ’s efforts to boost international integration in culture and tourism will not only benefit the province but will also contribute significantly to the growth of Vietnam’s broader tourism industry. The province’s commitment to preserving its cultural heritage while embracing digital innovation aligns with the country’s national goals of becoming a leading global tourism destination.

By enhancing cultural tourism, developing unique tourist products, and embracing digital transformation, Phú Thọ is set to attract more international visitors, which will, in turn, benefit the local economy and the tourism sector as a whole. The province’s growing international profile will support Vietnam’s reputation as a top destination for cultural, eco, and spiritual tourism, further driving the country’s tourism growth.

The province of Phú Thọ is blessed with a clear vision and concrete plans that will soon make it a major player in Vietnamese tourism. Through the building of international relationships, the marketing of cultural treasures and the use of digital innovations, the province will not only increase its attractiveness to the outside world but also be one of the main drivers of Vietnam’s tourism industry development. If Phú Thọ continues to assert itself on the international map, it will certainly be a factor in the global recognition of Vietnam’s various and strong cultural tourism attractions.