Vietnam’s Quảng Trị Unveils Ambitious 2026 Tourism Vision: A New Era Awaits Travellers!

Published on December 4, 2025

Central Vietnam’s Quảng Trị is increasingly ready for the anticipated influx of tourists in 2026 thanks to a very thorough new touristic plan that aims at 10.5 million visitors, among which 500,000 foreigners, and a total revenue for tourism of VND 12,075 billion.

Local leaders say the emphasis will be on reshaping the province’s appeal: not just as a historical landmark, but as a refined, visitor-friendly destination. As one official said, the plan includes creating a fresh tourism brand for Quảng Trị, along with catchy slogans and messages that resonate with travellers seeking culture, nature and tranquillity.

Strong 2025 growth sets the stage

• In the first 11 months of 2025 Quảng Trị welcomed over 9.1 million tourists, marking a 17.2 per cent increase compared with the same period a year earlier.
• International arrivals rose to roughly 426,500, a sharp 42.8 per cent rise.
• Tourism revenue for the province in 2025 is estimated at VND 10,569 billion, up 35.6 per cent year-on-year.
• As of October 2025 the province had 780 tourist accommodation establishments, offering approximately 12,000 rooms, including star-rated hotels, homestays and farmstays.

These numbers suggest that Quảng Trị is not only recovering quickly post-pandemic, but gaining momentum as a serious destination for both domestic and international travellers.

What’s in the 2026 plan for travellers

New branding and improved visitor experience

Officials emphasised the need to build and position a unique tourism brand for Quảng Trị, with slogans, messaging and communications that highlight the province’s cultural-historical depth, natural beauty, and welcoming atmosphere.

They plan to invest in urban planning and construction to revitalise urban areas, making towns more appealing for visitors, a push that could improve infrastructure, amenities and overall comfort for travellers.

Diverse & meaningful tourism products

Quảng Trị’s strengths lie in a mix of heritage, nature, and community tourism. The region offers historical-cultural tours, exploring sites linked to past conflicts and national memory, as well as island and coastal tourism (for example Cồn Cỏ Island), beach-side escapes, and rural or eco-tourism experiences.

Local authorities hope to develop community-led tourism, a chance for visitors to connect with local life, try regional cuisine, experience homestays, and enjoy authentic cultural interactions.

Infrastructure and investment push

The 2026-2030 vision includes a large number of public investment projects: the province plans 17 medium-term public-investment tourism projects totalling more than VND 1,137.8 billion.

At the same time, private investment is encouraged, non-state tourism projects are being prioritised and a transparent investment environment promised. This could translate into better hotels, improved transport links, upgraded attractions and more comfortable tourist services.

Why this matters for you as a visitor

For travellers seeking off-the-beaten-path Vietnamese destinations, Quảng Trị offers a rare combination: rich history, coastal and island scenery, rustic rural charm, and now, a deliberate push for visitor comfort and high-quality tourism services.

• The growing number of accommodations (hotels, homestays, farmstays) means visitors will find lodging options for different budgets and travel styles, from comfortable hotels to immersive rural stays.
• Improved infrastructure and better urban planning could make transport, dining, and on-site amenities smoother and more tourist-friendly.
• With community-centric tourism, visitors get a chance to engage more deeply with local culture, from traditional cuisine to village life, making the travel experience more meaningful.
• The diversity of tourism products (history tours, beaches, islands, rural/eco-tourism) offers flexibility: you can craft a trip that matches your interests, whether you’re after heritage-heavy journeys, seaside relaxation or rural tranquillity.

All this suggests that Quảng Trị is not only opening wider to tourism, it’s shaping a visitor-first, diversified, culturally respectful tourism future.

Final Thoughts

Quảng Trị’s 2026 tourism plan signals a new chapter, one that seems to balance growth with authenticity, development with heritage, and modern comfort with local charm. If you’re planning a trip to Việt Nam and wish to explore beyond the usual hotspots, Quảng Trị now looks like a destination worth serious consideration.

The logos of the local officials are that the creation of a powerful tourism brand and a friendly atmosphere is not a matter of spoiling only, it is presenting to the travelers in a memorable way the land, the people, and the stories of Quang Tri.