Vietnam’s Secret Weapon for Tourism Success: How Visit Vietnam is Outshining Regional Rivals!

Published on December 24, 2025

Vietnam has made significant strides in its tourism development, marking a pivotal moment with the launch of the “Visit Vietnam” platform on December 15, 2025. This innovative platform, which coincided with the country’s welcoming of its 20 millionth international visitor, signifies a major shift toward digital tourism. The Visit Vietnam platform is not just a technological tool but a transformative force that reflects Vietnam’s forward-thinking approach to tourism, combining data, digital technology, and artificial intelligence (AI) to shape the future of the sector.

Visit Vietnam: A Revolutionary Step in Tourism Development

The Visit Vietnam platform is a government-endorsed initiative developed through close collaboration between the Vietnam National Authority of Tourism (VNAT) and the National Data Association. Sun Group has been entrusted with building and operating the technology infrastructure, while Visa contributes by providing international payment data, spending behavior analytics, and global security standards. The platform is designed to be a unified data infrastructure, serving multiple stakeholders including state management agencies, businesses, and travelers.

The platform’s most remarkable feature is its ability to offer a real-time tourism data map, which allows authorities to monitor destination capacity, regulate visitor flows, and identify operational risks at an early stage. This marks a major step toward enhancing the governance of tourism and ensuring a sustainable future for the sector.

A Personal AI-Powered Travel Assistant

Beyond being a data aggregation tool, Visit Vietnam functions as a powerful AI-powered travel assistant that accompanies visitors throughout their entire journey. The platform helps travelers create personalized itineraries, book accommodations, tickets, tours, and transportation, and manage all travel plans within a single interface. It also offers real-time destination information and alerts users about crowding levels, weather conditions, or sudden changes at destinations. This comprehensive travel support ensures that tourists can make informed decisions at every step of their journey, enhancing their overall experience in Vietnam.

Vietnam’s Commitment to Digital Transformation

According to Pham Van Thuy, Deputy Director of VNAT, Visit Vietnam marks a significant shift in development thinking, reflecting how Vietnam is preparing for a tourism future that is powered by data, digital technology, and AI. The launch of the platform comes at a time when the entire country is accelerating its digital transformation across various sectors. The Ministry of Culture, Sports, and Tourism has been focused on building a smart tourism ecosystem, creating a centralized and synchronized database system that serves as the foundation for future tourism models.

Vietnam’s tourism policies are grounded in the principle of maximizing the value of data. The aim is to develop a national tourism data ecosystem that is accurate, sufficient, clean, live, unified, and shared, ensuring that all stakeholders in the tourism sector can benefit from reliable and up-to-date information.

Digital Tourism: The Key to Vietnam’s Economic Growth

The year 2025 has been a turning point for Vietnam’s tourism sector, with digital tourism transitioning from a trend to a phase of strong growth. According to the e-Conomy SEA 2025 report by Google, Temasek, and Bain & Company, tourism is one of the key drivers of Vietnam’s economy, contributing significantly to the country’s economic recovery. This growth has been supported by the steady recovery of international arrivals, the resilience of domestic tourism, and the deeper integration of digital technology into the tourism value chain.

Hotels, travel agencies, and transport operators have made significant investments in digital infrastructure, enabling features such as digitized check-in and check-out processes, integrated digital payments, and expanded digital marketing efforts. These changes have not only enhanced the customer experience but have also made it easier for businesses to reach international customers more effectively through online platforms.

Addressing the Challenges of Digital Capacity Gaps

Despite the promising growth, Vietnam’s tourism sector still faces several challenges. One of the key obstacles is the digital capacity gap among small and medium-sized enterprises (SMEs) in the tourism industry. These businesses often lack the resources to adopt advanced technology, which can hinder their ability to compete in an increasingly digital-first tourism environment.

Additionally, Vietnam is facing growing competition from other regional destinations that are also investing heavily in digital infrastructure and tourism incentive policies. While Vietnam has made significant strides in digital tourism, there are still challenges in ensuring that digitalization is consistent across the entire tourism service chain.

Visit Vietnam: A Comprehensive Data Ecosystem for Tourism

Even in its early stages, Visit Vietnam is already demonstrating the potential to transform the tourism landscape in the country. The platform is designed to provide real-time insights into the market’s heartbeat, offering data on visitor density, search trends, and spending patterns across source markets. These insights enable state agencies to improve governance, forecasting, and reporting, while allowing businesses to optimize operations and better meet the needs of their customers.

At the core of the platform’s value proposition is its ability to provide businesses with real-time market analysis reports, integrating Visa’s international payment data. This tool allows businesses to track high-value markets, spending trends, seasonal fluctuations, and customer behavior, offering insights that were previously unavailable to tourism enterprises in Vietnam. This is a first for the industry and represents a significant leap forward in the use of data analytics within the tourism sector.

Unified Marketing for Vietnam’s Global Image

Visit Vietnam also serves as a powerful tool for destination marketing, allowing businesses to reach multiple market segments with a unified message. This consistency helps define the core values of Vietnam’s tourism brand while making it easier for international travelers to access official and reliable information about the country. This approach marks a departure from traditional promotional campaigns that were often fragmented and seasonal.

For tourism businesses, the platform provides a centralized digital space where they can connect with markets, deliver products to the right customer segments, and participate in a shared data ecosystem. It offers smart management tools that enable businesses to update products, track interest, and analyze market demand both domestically and internationally.

Conclusion: Vietnam’s Digital Future in Tourism

The launch of Visit Vietnam is a significant step toward transforming the country’s tourism industry into a data-driven, digital-first ecosystem. As the platform evolves, it is expected to enhance Vietnam’s competitiveness in the global tourism market, attracting higher-value visitor segments and positioning the country as a leading regional destination.

With its focus on data aggregation, AI-driven travel support, and real-time market insights, Visit Vietnam is setting the stage for the next phase of digital tourism in Vietnam. By addressing digital capacity gaps, improving digital infrastructure, and leveraging data analytics, the country is well-positioned to continue its growth as a top travel destination.