Vietnam’s Tourism Growth Expands to Latin America at FITVEN

Published on December 3, 2025

Vietnam’s participation in FITVEN 2025, the 18th International Tourism Fair of Venezuela, has opened doors for greater tourism cooperation between Vietnam and Latin America. The event, held from November 27 to December 1 in Puerto Cabello, Carabobo state, showcased the potential for collaboration and tourism exchanges between Vietnamese travel firms and their Latin American counterparts.

The participation of Vietnam at FITVEN 2025 is part of the country’s broader efforts to expand its presence in Latin America’s tourism market. The fair, which attracted over 3,000 Venezuelan tourism businesses and travel companies from 35 countries and territories, provided a platform for Vietnamese representatives to engage with key stakeholders and explore opportunities for growth in two-way tourism.

Vietnam’s delegation, consisting of seven travel companies, emphasized its rich cultural heritage, natural beauty, and unique travel experiences, making it an attractive destination for Latin American travelers. The country’s diverse tourism offerings, including historical sites, stunning beaches, and vibrant cities like Hanoi and Ho Chi Minh City, were highlighted in discussions with Latin American travel professionals.

The fair’s venue in Puerto Cabello provided a strategic location for fostering partnerships, given its proximity to key Latin American markets. The Vietnamese delegation took advantage of this by networking with representatives from regional tourism boards, airlines, and hospitality businesses. The goal was to establish collaborative ventures that would benefit both regions, such as promoting mutual tourism packages, joint marketing efforts, and facilitating travel exchanges between Vietnam and Latin American countries.

FITVEN 2025’s Significance for Vietnam’s Tourism Goals

FITVEN 2025 marked a pivotal moment for Vietnam’s tourism sector, especially as the country seeks to increase its visibility in Latin America, a region traditionally less tapped by Vietnamese tourism initiatives. According to Vietnamese officials, the fair presented a prime opportunity to strengthen tourism relationships and position Vietnam as a go-to destination for Latin American tourists looking for new, exotic travel experiences.

For Latin American travel agencies and tour operators, Vietnam offers an exciting range of travel experiences, from its UNESCO World Heritage sites like Halong Bay to its rich culinary culture. The event helped connect these operators with Vietnamese companies offering packages tailored to Latin American travelers’ preferences, such as eco-tourism, cultural tours, and wellness retreats.

In addition to the traditional tourist attractions, Vietnam’s emerging destinations such as Phu Quoc Island, known for its pristine beaches and resorts, and the Mekong Delta’s lush landscapes, were introduced to potential Latin American visitors. These destinations are increasingly popular among international travellers looking for a blend of relaxation, adventure, and cultural exploration.

Potential for Enhanced Two-Way Tourism Flows

The discussions at FITVEN 2025 laid the foundation for future collaborations between Vietnamese and Latin American tourism stakeholders. The potential for two-way tourism flows between Vietnam and Latin American countries is significant. While Latin American travelers can explore the beauty and culture of Vietnam, Vietnamese tourists are also increasingly looking toward Latin America as a desirable destination, especially countries like Brazil, Argentina, and Mexico, known for their diverse cultures and natural wonders.

Vietnam’s tourism authorities have expressed interest in promoting travel from Vietnam to Latin America by improving flight connectivity and easing visa processes. The presence of major Latin American airlines at the event further highlighted the potential for increased air traffic between the two regions, making travel more accessible for both Vietnamese and Latin American tourists.

Vietnam’s Role in the Global Tourism Landscape

Vietnam’s active participation in FITVEN 2025 aligns with its broader strategy to position itself as a global tourism hub. By strengthening partnerships with Latin America, Vietnam is diversifying its tourism market, which has traditionally been focused on visitors from Asia and Europe. As the country’s economy continues to grow and its infrastructure improves, Vietnam aims to attract more international tourists, particularly from regions like Latin America that have not been fully tapped.

The Vietnamese government has been focusing on developing tourism policies that support international collaboration and encourage inbound tourism from new markets. FITVEN 2025 is a key milestone in these efforts, marking the beginning of stronger engagement between Vietnam and Latin America in the tourism sector.

The Road Ahead for Vietnam-Latin America Tourism

Looking ahead, the success of Vietnam’s participation in FITVEN 2025 may serve as a blueprint for future tourism fairs and expos where the country can continue to build awareness of its offerings. By leveraging its cultural and natural assets, improving tourism infrastructure, and enhancing air connectivity, Vietnam can position itself as a leading destination for Latin American tourists in the coming years.

Moreover, initiatives to streamline visa processes, promote tourism packages tailored to Latin American interests, and increase marketing efforts in Spanish and Portuguese-speaking countries could further enhance Vietnam’s appeal to this new market.

The collaboration established at FITVEN 2025 has the potential to grow the flow of tourists in both directions, bringing more Latin Americans to Vietnam while also encouraging more Vietnamese to explore Latin America. As travel demand continues to recover globally, the future of Vietnam-Latin America tourism cooperation looks promising, with both regions set to benefit from the increased exchange.