Vietnam’s Tourism Sector Breaks New Records In 2025, Attracting Millions Of Visitors And Transforming Into A Premier Global Destination

Published on November 21, 2025

Vietnam has become one of Asia’s fastest-growing tourism markets, with millions of international visitors flocking to the country in 2025, driven by its rich cultural heritage, stunning landscapes, and affordable travel experiences. The country’s tourism sector has seen record-breaking growth, attracting a diverse range of travelers, particularly from long-haul markets like France. Enhanced air connectivity, an expanded e-visa policy for European visitors, and its mix of vibrant cities and natural wonders have positioned Vietnam as a must-visit destination for global tourists. As Vietnam continues to evolve into a global tourism powerhouse, it stands out for its ability to combine traditional culture with modern amenities, offering a unique and unforgettable experience for visitors.

Vietnam’s tourism industry is experiencing rapid growth, transforming from a destination that welcomed around eight million international visitors a decade ago to one of Asia’s most dynamic tourism markets. In 2025, the country saw significant milestones, with nearly 17.2 million foreign visitors arriving in the first ten months alone. This marked a 21.5% increase compared to the previous year, with over six million visitors in just the first quarter, the highest number ever recorded. This surge suggests that Vietnam will likely exceed 20 million international visitors by the end of the year, securing its place among the world’s fastest-growing tourism destinations.

Vietnam’s appeal has especially grown among French travellers, with arrivals increasing by 55% in the past year. This impressive rise has made Vietnam the fastest-growing long-haul destination for the French market. French tour operators have placed Vietnam among the top winter destinations, alongside countries like Egypt and the Dominican Republic. The country’s historical ties and French-influenced architecture in cities like Hanoi and Ho Chi Minh City continue to captivate French tourists.

The Vietnamese government has supported this growth by expanding its e-visa policy, allowing European visitors, including those from France, to stay for up to 45 days. This extended stay option has made the country even more appealing to international tourists. Moreover, Vietnam has strengthened its air links with Europe, offering daily flights between Hanoi and Paris, along with multiple weekly services connecting Paris to Ho Chi Minh City. This improved connectivity has made travel to Vietnam more accessible than ever before.

Vietnam’s growing popularity is fueled by its diverse offerings. The country provides a rich blend of culture, history, natural beauty, and local lifestyle, which attracts visitors from all over the world. Northern Vietnam, for example, is home to Hanoi’s ancient quarters, with its vibrant temples and serene lakes, as well as the stunning limestone formations of Ha Long Bay and the terraced fields and ethnic villages of Sa Pa. Central Vietnam offers beautiful beaches stretching from Da Nang to Nha Trang, as well as rich cultural heritage sites such as Hue’s UNESCO-listed imperial complex. In the south, Ho Chi Minh City stands as a modern, bustling urban hub, while the Mekong Delta offers a tranquil retreat, with its waterways, floating markets, and fruit orchards providing a sharp contrast to the city’s vibrancy.

Beyond its natural beauty, Vietnam remains an affordable destination for many travellers, particularly those from Europe. Despite higher airfares, meals in Vietnam can cost as little as 2 EUR (2.31 USD), and budget-friendly accommodations, such as hostels, are available for under 10 EUR per night. This affordability, coupled with the country’s rich culture and stunning landscapes, makes it a popular choice for both short-term and long-term visitors.

Several tour operators are responding to this growing demand by expanding their offerings. Tour companies now provide a range of options, from culinary tours to family-friendly vacations, and multi-country itineraries that allow travellers to explore Vietnam alongside neighbouring countries like Cambodia and Laos. These tailored travel experiences highlight the country’s diverse cultural and natural assets while catering to the specific interests of different types of travellers.

Tourism has quickly become a key economic driver for Vietnam, generating substantial revenue and creating job opportunities for locals. As the sector continues to grow, the country is working hard to diversify its tourism products and experiences. The Vietnamese government is placing emphasis on promoting cultural and natural heritage, including efforts to increase community-based tourism. This focus on sustainable tourism will help preserve the country’s unique cultural identity and natural resources for future generations, while also contributing to long-term economic stability.

Vietnam has rapidly become one of Asia’s leading tourism destinations, driven by its rich cultural heritage, stunning natural landscapes, and affordable travel experiences. The country’s growing popularity, bolstered by enhanced air connectivity and an expanded e-visa policy, positions it as a top global tourism hub.

Vietnam’s rise as a leading travel destination can be attributed to its diverse offerings and continuous improvements in accessibility and infrastructure. As it continues to develop its tourism sector, the country is well on its way to solidifying its position as one of the top global destinations, providing a compelling travel experience for both seasoned and first-time visitors alike. With its rich cultural heritage, breathtaking landscapes, and growing network of flight connections, Vietnam is poised to remain a key player in the international tourism market for years to come.