Vigan Joins George Town, Yufuin, Hoi An, and Luang Prabang as One of Asia’s Most Beautiful Towns, Celebrating Colonial Charm and Cultural Heritage

Published on December 13, 2025

Vigan, a UNESCO World Heritage City in Ilocos Sur, Philippines, has earned its spot among Asia’s most beautiful towns, joining the ranks of George Town, Yufuin, Hoi An, and Luang Prabang. This historic city, established in 1572, stands out for its exceptional preservation of colonial-era architecture, cobblestone streets, and a seamless blend of Eastern and Western influences. Vigan’s rich history, from its meticulously planned grid layout to its thriving local crafts and culinary traditions, makes it a unique and captivating destination. CNN’s recognition further cements Vigan’s status as a must-visit location for travelers seeking a blend of beauty, history, and culture in Southeast Asia.

What makes Vigan particularly special is its status as one of the best-preserved examples of a Spanish colonial town in Southeast Asia. The city’s architecture is a blend of Eastern and Western influences, making it a unique representation of both Filipino and Spanish design. In a world where many historic sites are being lost to modernization, Vigan remains a rarity. It is one of the few cities in the Philippines where colonial-era structures, including Plaza Salcedo and the Baroque-style St. Paul’s Cathedral, have remained largely intact. Another significant landmark, Calle Crisologo, is a historic street lined with ancestral houses that perfectly capture the essence of the Spanish colonial period. Walking through this street is like stepping back in time, offering a rare opportunity to witness Filipino history and culture preserved in its original form.

The planning of Vigan was overseen by Spanish conquistador Juan de Salcedo, who designed the city with a grid layout that included churches, schools, and grand mansions. These buildings showcase classic colonial features, with elegant capiz-shell windows and dark wooden interiors. This fusion of Spanish colonial elements with local Filipino touches reflects the unique cultural blend that defines Vigan.

Beyond its architecture, Vigan is known for its vibrant cultural scene, which makes it not just a place for history lovers, but also for those seeking an authentic Filipino experience. Visitors to Vigan can explore its bustling public market, where traditional Filipino products are sold, including locally crafted earthen jars. The city is also home to pottery workshops where tourists can try their hand at making these traditional crafts, creating a deeper connection with the city’s artistic heritage. Additionally, Vigan is famous for its culinary offerings. Foodies can indulge in native dishes like Bagnet, a crispy fried pork belly dish; Poqui-poqui, a vegetable medley; and Empanada, a fried pastry stuffed with meat or vegetables, all of which reflect the region’s rich culinary traditions.

The recent CNN recognition of Vigan further emphasizes the importance of sustainable tourism. It underscores the idea that preserving a destination’s environment and culture goes hand in hand. For Vigan, tourism not only offers an economic boost but also plays a crucial role in maintaining the city’s heritage, ensuring that future generations will continue to appreciate its historical value. This accolade adds to Vigan’s growing list of prestigious recognitions, which includes its official designation as one of the New7Wonders Cities in 2015.

Vigan’s recognition by CNN places it among a select group of iconic destinations in Asia, including Hoi An (Vietnam), Yufuin (Japan), George Town (Malaysia), and Luang Prabang (Laos). This distinction elevates the city’s profile on the global tourism map, reinforcing its reputation as a must-visit destination for travelers who are interested in exploring both history and culture.

Vigan has earned its place alongside George Town, Yufuin, Hoi An, and Luang Prabang as one of Asia’s most beautiful towns, thanks to its well-preserved colonial architecture and vibrant cultural heritage. This recognition highlights Vigan’s unique blend of history, charm, and cultural significance.

Whether you’re a history enthusiast, a culture seeker, or simply someone looking for an authentic experience in the Philippines, Vigan offers something for everyone. From its stunning Spanish colonial architecture to its lively food scene, this UNESCO World Heritage City is a perfect blend of old-world charm and vibrant cultural life. With its continued recognition on the global stage, Vigan is set to remain one of the Philippines’ most treasured destinations for years to come.