Published on December 1, 2025
By: Paramita Sarkar

Virgin Australia is making waves in international travel with the launch of its inaugural daily Melbourne-Doha service, marking a significant milestone in the airline’s expansion into long-haul flights. This new route comes just ahead of the busy Christmas travel season, providing Australians with a seamless connection to the Middle East, Europe, and beyond. The new service, in partnership with Qatar Airways, not only offers more options for travelers but is set to inject millions into the Australian economy and bolster the export sector.
The launch of the Melbourne-Doha flight is part of a broader strategy to increase Virgin Australia’s international presence. This route will complement the existing daily flights operated from Sydney, Brisbane, and Perth, strengthening connections between Australia and the Middle East. With these added services, Australia now benefits from a combined 53% increase in annual capacity, resulting in a total of 2.65 million available seats between Australia and Doha.
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Virgin Australia’s new Melbourne-Doha route offers direct, one-stop access to over 170 global destinations via Doha through Qatar Airways’ expansive network. This means travelers flying from Melbourne now have easier access to major cities in Europe, the Middle East, and Africa, with streamlined connections that significantly reduce travel time.
In addition to providing better connectivity for travelers, the new service is a major boost for Australia’s export sector. The route includes 108 tonnes of cargo capacity per week, helping Australian producers get their goods to international markets more efficiently. This increased cargo capacity is expected to enhance Australia’s ability to reach global customers, especially in key markets across Europe and the Middle East.
The economic benefits of the Melbourne-Doha flight are expected to be substantial. Research conducted by Melbourne Airport predicts that this new service will inject over $190 million annually into the Victorian economy, bringing more visitors to the region and supporting local industries. Beyond Victoria, the overall economic contribution to Australia is projected to exceed $3 billion annually, driven by increased tourism, exports, and trade opportunities.
This service plays a crucial role in the revitalization of Australia’s tourism sector, offering more choices for travelers who are keen on visiting Europe, Africa, and the Middle East. It also provides a competitive edge for the Australian travel industry, with more affordable airfares and greater flexibility for those traveling during the busy Christmas period and beyond.
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For Australian travelers, the introduction of the Melbourne-Doha service is expected to provide more value and choice when flying internationally. Virgin Australia’s partnership with Qatar Airways offers travelers access to a premium network with world-class service, along with competitive airfares to the Middle East and Europe.
Virgin Australia’s Velocity Frequent Flyer members will benefit from this new service as well, with the opportunity to earn and redeem points on the Melbourne-Doha route. This provides more options for frequent flyers, making it easier to accumulate and use points while traveling to over 600 destinations worldwide through Virgin Australia’s partner network.
Additionally, Virgin Australia’s new route will increase capacity, which means more availability for passengers, especially during the high-demand Christmas travel period. This allows travelers to plan their trips more easily and affordably, with more flexibility when booking their flights.
The Melbourne-Doha flight not only benefits travelers but also provides a much-needed boost for Australian exporters. With 108 tonnes of cargo capacity available each week, this new service opens up vital airfreight pathways for Australian businesses looking to ship products to international markets. This is particularly important for industries such as agriculture, wine, and manufacturing, which rely on efficient logistics and transportation to reach global customers.
Melbourne Airport plays a crucial role in facilitating this increase in cargo capacity, handling more than 40% of the nation’s airfreight exports. The added capacity between Melbourne and Doha strengthens Australia’s trade links with the Middle East and Europe, offering a reliable and fast route for businesses to expand their reach.
The partnership between Virgin Australia and Qatar Airways is key to the success of this new Melbourne-Doha route. Qatar Airways, known for its world-class service and modern fleet, will operate the route using Boeing 777 aircraft. This partnership enables Virgin Australia to provide enhanced services while benefiting from Qatar Airways’ extensive global network.
The combined expertise and resources of both airlines offer a premium travel experience for passengers, with competitive prices and an expanded range of destinations. This collaboration also increases connectivity between Australia and key regions around the world, fostering stronger economic ties and tourism growth.
The launch of the Melbourne-Doha service comes at a time when Virgin Australia is preparing for one of its busiest summer seasons yet. With Christmas just around the corner, millions of travelers are expected to take to the skies, and Virgin Australia is poised to benefit from the increased demand for international flights. This new route not only provides more options for Australians looking to travel to Europe and the Middle East, but it also positions Virgin Australia as a leading choice for long-haul international travel.
The airline’s return to long-haul international flights in June 2025 marked a new chapter in its growth, and the Melbourne-Doha service is a significant step forward. With a strong focus on customer service and competitive pricing, Virgin Australia aims to capture more of the international travel market while offering Australians greater value and convenience.
To celebrate the launch of the new Melbourne-Doha service, Virgin Australia is offering special promotions for travelers. The airline is offering up to 15% off selected Economy fares for travel between Australia and Doha, as well as onward connections to Europe through Qatar Airways. The sale applies to travel dates between January 27, 2026, and June 16, 2026, and ends at 11:59 p.m. AEST on December 4, 2025.
This limited-time offer provides an excellent opportunity for travelers looking to book affordable flights to the Middle East and Europe during the busy holiday season. With discounted fares and added flexibility, the new Melbourne-Doha route is an attractive option for both leisure and business travelers.
The inaugural Melbourne-Doha service marks a pivotal moment for Virgin Australia, opening up new travel and trade opportunities between Australia, the Middle East, Europe, and Africa. With increased capacity, better connectivity, and more travel options, this new route is set to enhance the travel experience for Australians while providing a significant boost to the country’s economy.
As Virgin Australia continues to expand its international network, this new route underscores the airline’s commitment to offering value and choice to travelers. For those looking to explore new destinations or ship goods internationally, the Melbourne-Doha route represents a new era of global connectivity, helping to drive tourism, exports, and economic growth. Whether traveling for business or pleasure, this new service is set to become a major asset for Virgin Australia and its passengers.
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Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025
Monday, December 1, 2025