Virgin Voyages Expands Entertainment with New Show ‘Booked’ and Land-Based Productions

Published on November 22, 2025

Virgin Voyages has marked yet another milestone in the cruise line’s entertainment offerings with the premiere of ‘Booked’ on cruise ship Scarlet Lady. The show is the latest installment in the cruise line’s entertainment offerings. It is the first entertainment production Virgin Voyages is taking beyond the cruise line. Virgin Voyages also announced its first entertainment production company, Screw It, Let’s Do It Productions, named after the Virgin Group founder. It is currently collaborating with Virgin Voyages on entertainment offerings the cruise line will provide at Virgin Hotels and other partner companies.

The premiere of ‘Booked’ reinforces Virgin Voyages’ leadership position in cruise entertainment. The new show will precede the premiere of the Virgin Voyages Scarlet Night, the popular ship-wide party that will also debut at Virgin Hotels Las Vegas and Virgin Hotels Shoreditch. This event will expand Virgin Voyages entertainment offerings on land for the first time.

A Fresh Entertainment Offering on the High Seas and Beyond

Virgin Voyages’ new show “Booked” is an exciting addition to the cruise line’s lineup, offering a blend of engaging performances and original storytelling. The show is designed to captivate guests with a unique experience that mirrors the high-quality entertainment typically found in major land-based theaters. With the Scarlet Lady already known for its stunning redesign and exceptional onboard experience, the addition of “Booked” enhances the appeal of Virgin Voyages for new and returning passengers alike.

The move to expand entertainment offerings to land-based venues represents a bold step for Virgin Voyages as it looks to extend its brand to new audiences. Screw It, Let’s Do It Productions will oversee the creation of new entertainment experiences at Virgin Hotels and beyond, creating a seamless blend of the Virgin Voyages brand across both cruise ships and hotel properties.

Entertainment Drives Loyalty and Repeat Customers for Virgin Voyages

Virgin Voyages has consistently emphasized the importance of entertainment as a key factor in driving customer loyalty. According to the company, the 30% repeat rate among its passengers highlights the importance of offering fresh and engaging experiences that encourage cruisers to rebook on board. Many sailors return to Virgin Voyages for the innovative entertainment, which has become a major draw for both first-time and returning travelers.

This focus on entertainment as an integral part of the customer experience aligns with Virgin Voyages’ strategy to set itself apart in the competitive cruise market, offering an entertainment value that can compete with both land-based resorts and other cruise lines. By constantly innovating its show offerings, Virgin Voyages ensures that passengers have something to look forward to on every voyage.

Expansion Plans for Land-Based Experiences: Virgin Hotels and Corporate Partnerships

The launch of Screw It, Let’s Do It Productions is not only a strategic expansion of Virgin Voyages’ entertainment but also an opportunity to bring its signature experiences to land-based hotels and corporate events. With Virgin Hotels Las Vegas and Virgin Hotels Shoreditch as the first venues to host the brand’s productions, Virgin Voyages is ensuring that its entertainment remains an accessible and integral part of the brand, whether on a cruise ship or in a hotel.

By taking shows like “Booked” to new venues, Virgin Voyages aims to reach a broader audience while simultaneously enhancing the overall experience for its cruise passengers. As the brand expands its reach into the hotel and corporate markets, it opens up new opportunities for creative collaborations and partnerships that will help expand its brand and attract new customers.

Cruise Entertainment Meets Hotel Experience: A Seamless Integration

The expansion of entertainment offerings to land-based venues is part of Virgin Voyages’ larger strategy to create a seamless brand experience for its guests. The same high standards of entertainment, innovation, and service that passengers enjoy on board will now be available at Virgin Hotels and potentially other branded properties. This strategy allows the company to deliver a consistent guest experience no matter where they are located, making Virgin Voyages a leader in integrated travel and hospitality services.

In addition to the Screw It, Let’s Do It Productions brand, the company’s investment in creative programming ensures that Virgin Hotels and corporate partners will have access to cutting-edge entertainment that engages both tourists and locals. By diversifying its entertainment offerings and expanding into new markets, Virgin Voyages is positioning itself as a global leader in tourism and leisure.

What This Means for the Travel Industry

For travel advisors and tour operators, Virgin Voyages’ expansion offers new opportunities to market unique, multi-faceted vacation experiences that blend luxury cruises with land-based entertainment. The 30% repeat rate indicates a strong customer base, creating potential for rebookings and client referrals. With a growing portfolio of experiences both on land and at sea, Virgin Voyages provides innovative travel products that will appeal to a broad demographic, from luxury travelers to those seeking family-friendly adventures.

The launch of Screw It, Let’s Do It Productions will likely set a new trend for other cruise lines and hotel chains to follow, integrating entertainment into their offerings to attract a more dynamic customer base. This cross-industry expansion highlights Virgin Voyages’ position at the forefront of the tourism and hospitality sectors.