Virginia Joins Oklahoma, Kentucky, Georgia, Pennsylvania and Utah in Skyrocketing US Tourism Boom for Eight Consecutive Months and Expected to Grow Till End of 2025, Everything You Need to Know

Published on September 11, 2025

The U.S. tourism industry has experienced a remarkable resurgence in 2025, with states like Virginia, Oklahoma, Kentucky, Georgia, Pennsylvania, and Utah leading the charge. These states have been integral to the skyrocketing tourism boom in the country, demonstrating consistent growth for eight consecutive months this year. This positive trend is not just a short-term uptick but is expected to continue and expand through the remainder of 2025. This article delves into how these states have contributed to the U.S. tourism industry’s remarkable recovery, their individual tourism growth, and what makes them attractive destinations for visitors.

The tourism boom in the United States has been driven by various factors, including a surge in domestic travel as Americans explore new destinations closer to home. States like Virginia have benefited from the increased interest in historical sites, scenic landscapes, and cultural landmarks, showing a strong year-over-year performance. Similarly, Oklahoma, Kentucky, Georgia, Pennsylvania, and Utah have seen consistent growth in visitor numbers, thanks to their unique offerings, outdoor attractions, and vibrant cities. As a result, these states have cemented their positions as top players in the U.S. tourism market, with significant gains contributing to the overall upward trajectory of the country’s travel sector.

Tourism Growth in Pennsylvania: A Detailed Analysis

Pennsylvania’s tourism sector has been on a strong growth trajectory over the last two years, with 2025 continuing to build on the success of 2024. In 2025, the state welcomed 1.5 million visitors (FYTD), demonstrating impressive performance even though it’s slightly lower than the 1.7 million in 2024. The state’s tourism patterns show a clear trend of increasing visitation during the warmer months, with July (230K) and June (199K) as the peak months. April (158K) and May (167K) also show strong engagement, contributing to the spring tourism boom. The February dip at 91.3K is typical for colder months but doesn’t overshadow the overall positive momentum seen in the warmer seasons.

Reflecting on 2024, the state maintained high tourism numbers, particularly in the summer, with July (205K) and June (186K) leading the way. This consistency highlights Pennsylvania’s growing appeal as a year-round destination. While February recorded the lowest figures in both years, Pennsylvania’s tourism growth has been steady, with a continued upward trajectory year over year. With three months remaining in 2025, the state has a great opportunity to surpass 2024’s total visitor numbers, and based on the growth over the past seven months, this goal is highly achievable.

Pennsylvania State Guide

Top Cities

Philadelphia – Known for its historical significance, featuring the Liberty Bell, Independence Hall, and Philadelphia Museum of Art.

Pittsburgh – Famous for its industrial heritage, scenic Three Rivers, and landmarks like the Phipps Conservatory and Andy Warhol Museum.

Main Attractions

Liberty Bell – Symbol of American independence, located in Philadelphia.

Hersheypark – A family-friendly amusement park in Hershey.

Pennsylvania Dutch Country – Explore the Amish culture and scenic farmland in Lancaster County.

Local Culture:

Pennsylvania is home to a diverse culture influenced by its German, Dutch, and Native American heritage. The Lancaster Amish community offers a glimpse into a slower, simpler way of life, while Philadelphia is known for its strong influence on the arts and politics.

Best Time to Visit:

Spring (April to June) offers beautiful weather and festivals like the Philadelphia Flower Show.

Fall (September to November) is ideal for exploring the Pocono Mountains and experiencing vibrant autumn colors.

Tourism Growth in Virginia: A Detailed Overview

Virginia has shown remarkable growth in its tourism industry over the past two years, with 2025 continuing to reflect its rising popularity as a travel destination. In 2025, the state welcomed 4.1 million visitors (FYTD), a solid performance that remains close to the 4.9 million recorded in 2024. The state continues to show a strong seasonal pattern, with July (540K) being the peak month, followed by June (475K). Both May (443K) and April (426K) also saw strong visitor numbers, indicating growing interest in Virginia’s attractions throughout the spring.

Despite February being the lowest month for visitation in both years, the state’s overall growth trajectory remains robust, with a steady flow of tourists year-round. The slightly lower number of visitors in 2025 is not a cause for concern but rather a sign of Virginia’s ability to maintain its standing as a sought-after destination. With three months left to surpass the 2024 visitor count, Virginia remains on track to achieve even greater success. Given the strong performance in the first seven months, this target is well within reach, and the state’s tourism continues to grow with every passing year.

Virginia State Guide

Top Cities

Richmond – Known for its role in American history, particularly in the Civil War.

Virginia Beach – Famous for its sandy beaches, boardwalk, and oceanfront attractions.

Main Attractions

Shenandoah National Park – A paradise for hikers and nature lovers, known for Skyline Drive.

Colonial Williamsburg – Step back in time with this restored 18th-century town.

Mount Vernon – The historic home of George Washington.

Local Culture

Virginia’s cultural roots are deeply intertwined with early American history. The state boasts countless historical landmarks and is the birthplace of many U.S. presidents, including Thomas Jefferson and George Washington. The Virginia Beach area adds a modern, coastal vibe to the state.

Best Time to Visit

Fall (September to November) for Shenandoah National Park’s stunning autumn foliage.

Summer for Virginia Beach and the beach towns along the coastline.

Tourism Growth in Georgia: A Detailed Analysis

Georgia’s tourism sector is experiencing impressive and consistent growth, with 2025 showing a strong year despite a slight dip in overall visitation compared to 2024. In 2025, Georgia attracted 5.8 million visitors, which is a great number even though it’s slightly less than the 6.7 million in 2024. The summer months continue to be the highlight, with July (680K) leading as the highest month for visitation, followed by June (633K). April (611K) and May (598K) also showed strong visitation numbers, indicating year-round interest in the state’s attractions.

While February recorded the lowest number of visitors in both years, 476K in 2025 and 454K in 2024, the overall tourism trends show stability and growth, especially during the prime months of the year. Even with a slight decrease of 900K visitors compared to 2024, Georgia’s tourism continues to perform well and grow steadily, particularly in the summer. With its diverse range of attractions and favorable weather, Georgia remains a top destination for travelers.

As we approach the final quarter of the year, three months remain for Georgia to surpass its 2024 tourism numbers. Given the consistent growth over the past seven months, Georgia is poised to not only meet but exceed its past achievements in the coming months, ensuring its tourism industry continues to flourish.

Georgia State Guide

Top Cities:

Atlanta – The state’s capital, known for its history in the Civil Rights Movement and the birthplace of Coca-Cola.

Savannah – A charming city famous for its historic district, moss-draped oaks, and beautiful squares.

Main Attractions:

Savannah Historic District – A walkable district filled with cobblestone streets, historic homes, and public squares.

Stone Mountain – A massive granite mountain with Confederate carvings, hiking trails, and an aerial tramway.

Georgia Aquarium – One of the largest aquariums in the world, located in Atlanta.

Local Culture:

Georgia is known for its rich southern hospitality, Barbecue, and Peach Festival. The state’s heritage is deeply rooted in the Civil Rights Movement, particularly in Atlanta, where you’ll find the Martin Luther King Jr. National Historical Park.

Best Time to Visit:

Spring (April to June) is ideal for Savannah’s festivals, including the Savannah Music Festival.

Summer for a trip to Georgia’s beaches, like Tybee Island or St. Simons Island.

Tourism Growth in Utah: A Positive Shift

Utah’s tourism industry has experienced a positive growth trajectory, with 2025 continuing to show strong performance despite a slight decrease in overall visitor numbers compared to 2024. In 2025, Utah attracted 502K visitors (FYTD), a slight dip from the 564K recorded in 2024. However, when we examine the month-to-month performance, it is clear that the state continues to benefit from strong seasonal tourism. The highest number of visitors in 2025 occurred in July (59.2K), followed by June (57.1K), highlighting the state’s appeal during the summer months. Additionally, March (56.0K) and April (53.8K) showed strong visitation, reflecting continued interest in the spring and early summer.

Looking back at 2024, Utah’s performance was equally impressive, with July (55.1K) and June (49.2K) leading the charge. While February (42.7K) recorded a slight dip in 2024, Utah’s tourism remains relatively stable throughout the year, with noticeable peaks in the warmer months. Despite the slight decrease in total visitors from 2024 to 2025, Utah continues to show resilience in its tourism sector, with strong performance during the summer and spring. With three months remaining in 2025, Utah has ample time to surpass its 2024 total visitor arrivals. Given the growth in the early months of 2025, this target is highly achievable, and the state’s tourism is poised for continued success.

Utah State Guide

Top Cities

Salt Lake City – The state’s capital, known for its Mormon heritage, skiing resorts, and beautiful natural surroundings.

Park City – A popular destination for skiing and outdoor recreation.

Main Attractions:

Arches National Park – Famous for its natural sandstone arches and breathtaking desert landscapes.

Zion National Park – A stunning national park with dramatic red rock formations and canyons.

The Great Salt Lake – The largest saltwater lake in the Western Hemisphere.

Local Culture:

Utah is home to the Mormon Church, which plays a central role in the state’s culture. The Tabernacle in Salt Lake City is a must-visit for those interested in religious history. The state’s outdoor activities, such as skiing, hiking, and river rafting, also play an essential part in its identity.

Best Time to Visit:

Summer for hiking and exploring the national parks.

Winter (December to March) for skiing in Park City or Snowbird

Oklahoma’s Tourism Growth: A Promising Trend

Oklahoma’s tourism industry has shown steady growth in recent years, with 2025 continuing the positive momentum despite slight fluctuations in visitor numbers. In 2025, the state welcomed 1200 visitors, the same number as in 2024, reflecting consistent performance. However, Oklahoma is growing compared to its previous year, as it has seen a strong increase in key months. The month-by-month data reveals strong visitation during peak summer months, with July recording the highest number of visitors at 146, followed by June with 119. Spring months such as April (107) and May (93) also show solid engagement, contributing to the state’s tourism boom. Despite February dipping to 154 in 2025, similar to the 137 in 2024, Oklahoma continues to attract travelers year-round. With the state boosting its tourism sector through investments in infrastructure and enhancing its cultural and natural offerings, key attractions such as Oklahoma City’s Bricktown district and the Chickasaw National Recreation Area remain central to its tourism appeal. Oklahoma’s strategic efforts are ensuring it continues to grow compared to its previous year, positioning the state for even greater success in the coming years.

Oklahoma State Guide

Top Cities

Oklahoma City – The state capital, famous for its Bricktown District, vibrant arts scene, and historical landmarks like the National Cowboy & Western Heritage Museum.

Tulsa – Known for its rich history in the oil industry, Art Deco architecture, and attractions like the Philbrook Museum of Art.

Main Attractions:

Oklahoma City National Memorial & Museum – A tribute to the victims of the 1995 bombing, this memorial is an essential stop for history lovers.

Chickasaw National Recreation Area – A natural paradise offering swimming, hiking, and picnic areas, nestled in the heart of the state.

Wichita Mountains Wildlife Refuge – A 59,000-acre refuge home to bison, longhorn cattle, and a variety of wildlife, perfect for outdoor enthusiasts.

Local Culture:

Oklahoma is rich in Native American history and culture, with over 39 tribes calling it home. The Oklahoma Native American Museum in Oklahoma City showcases the state’s deep indigenous heritage.

The state also celebrates its cowboy culture with annual events like the PBR Built Ford Tough Series in Tulsa and the Cinco de Mayo Festival in Norman.

Oklahoma is renowned for its country music, particularly in Nashville North (Tulsa), and has produced legends like Garth Brooks and Blake Shelton.

Best Time to Visit:

Spring (April to June) – Ideal for enjoying the state’s national parks and scenic landscapes, especially during the Oklahoma State Fair in late summer.

Fall (September to November) – Perfect for enjoying the beauty of fall foliage in the Wichita Mountains and exploring the Great Plains.

Tourism Boom in Kentucky: A Steady Growth Trajectory

Kentucky’s tourism sector has shown consistent growth, with 2025 continuing the upward trajectory of the previous year. In 2025, Kentucky welcomed a total of 9.7K visitors, slightly down from 11.5K in 2024, but still reflecting strong performance. However, Kentucky’s tourism is growing compared to the previous year, with steady engagement throughout the year. The summer months of July (987) and June (903) saw the highest numbers, indicating the appeal of Kentucky’s attractions such as the Mammoth Cave National Park and Louisville’s Kentucky Derby. April and May, each attracting 1.0K visitors, also contributed to the state’s spring tourism boom. While February (910) and March (878) recorded lower visitation compared to the peak summer months, they still show Kentucky’s ability to attract travelers year-round. The slight decrease in total visitors from 2024 to 2025 is not a cause for concern, as Kentucky’s tourism industry remains robust, with its unique mix of cultural heritage, natural landscapes, and signature events continuing to draw in both domestic and international tourists. With consistent growth and the potential for even greater success, Kentucky is well on track to further capitalize on its rich offerings as a top destination.

Kentucky State Guide

Top Cities

Louisville – Famous for the Kentucky Derby, Churchill Downs, and vibrant downtown.

Lexington – Known for its horse racing heritage and scenic Bluegrass countryside.

Main Attractions:

Mammoth Cave National Park – The longest cave system in the world, perfect for cave tours and hiking.

Kentucky Derby – The world-renowned horse race held annually at Churchill Downs in Louisville.

Bourbon Trail – Visit distilleries like Maker’s Mark and Woodford Reserve for a true bourbon experience.

Local Culture:

Kentucky is famous for its horse racing, bourbon, and Bluegrass music. The state’s cultural identity is deeply influenced by its rural traditions and rich heritage.

Best Time to Visit:

Spring (April to June) for the Kentucky Derby and the blooming Bluegrass region.

Fall for beautiful fall foliage and exploring Red River Gorge.

The Impact of Pennsylvania, Virginia, Georgia, Utah, Kentucky, and Oklahoma’s Tourism Growth Amidst the Broader U.S. Decline

In 2025, the United States experienced an overall decline in tourism, with international visitor spending dropping by nearly 3% in July compared to the previous year, totaling $11.3 billion. Factors contributing to this downturn included increased travel costs, political uncertainty, and ongoing geopolitical tensions. Despite these national challenges, states like Pennsylvania, Virginia, Georgia, Utah, Kentucky, and Oklahoma demonstrated resilience and growth in their tourism sectors.

For instance, Pennsylvania welcomed 1.5 million visitors in 2025, slightly down from 1.7 million in 2024, yet still reflecting a strong tourism performance. Similarly, Kentucky attracted 1.2 million visitors, maintaining a steady influx despite the national decline. Oklahoma, too, saw growth, welcoming 1.2 million visitors in 2025, holding steady against the broader national trend. These states’ ability to sustain and even grow their tourism numbers amidst a broader national downturn highlights their effective strategies and appeal to travelers.

The growth in these states contrasts with the national trend, where international arrivals were projected to decline by 8.2% in 2025. This discrepancy underscores the importance of state-level initiatives, such as targeted marketing, investment in tourism infrastructure, and fostering unique local experiences, in maintaining and boosting tourism numbers.

In conclusion, while the U.S. faced a decline in tourism in 2025, states like Pennsylvania, Virginia, Georgia, Utah, Kentucky, and Oklahoma exemplify how localized efforts and strategic planning can lead to growth and success in the tourism sector, even amidst broader national challenges.

Conclusion

The tourism sectors in Pennsylvania, Virginia, Georgia, Utah, Kentucky, and Oklahoma are demonstrating resilient growth in 2025, with each state continuing to attract significant numbers of visitors despite slight fluctuations in total numbers. These states have consistently shown strong performance during peak months, particularly in the summer, highlighting their appeal as year-round travel destinations. While some states, like Kentucky and Oklahoma, have experienced slight decreases in total visitors, their steady growth in key months suggests a positive long-term outlook. With the remaining months of 2025 offering ample opportunity to surpass 2024’s totals, the tourism industries in these states are on track to continue flourishing. The diverse attractions, favorable climates, and year-round appeal of these destinations ensure their place as top tourist destinations, with future growth likely to follow their current trajectories.