Virginia Tourism maximising tourism potentialities

Wednesday, October 4, 2023


Virginia Tourism’s Partnership Marketing team had the distinct privilege of meeting with Secretary of Commerce and Trade, Caren Merrick, and Deputy Secretary, Chelsea Jenkins, to showcase their impactful efforts in aiding Virginia’s communities in harnessing their tourism potential. The meeting, which took place yesterday, served as an opportunity to discuss the team’s vital role in Virginia’s booming tourism sector.

Highlighting the significance of their endeavors, last year marked a momentous milestone for the state, as Virginia witnessed record-breaking tourism numbers. Visitors flocked to the Commonwealth, contributing a staggering $30 billion to the state’s economy. This remarkable achievement not only underscores Virginia’s allure as a premier travel destination but also showcases the integral role played by the Virginia Tourism Corporation in propelling the state’s tourism industry to unprecedented heights.

The attendees at this crucial meeting included key figures from Virginia Tourism’s Partnership Marketing team, namely Chris Canfield, MTA Wirt Confroy, Staci Martin, and Caitlin Johnson, all of whom shared invaluable insights and updates on their endeavors. Their collaborative efforts continue to strengthen Virginia’s position as a sought-after tourist hotspot.

As Virginia Tourism Corporation forges ahead, working hand-in-hand with state officials, the future looks exceptionally promising for the Commonwealth. With their dedication and strategic initiatives, the team is poised to ensure that Virginia’s communities can tap into their full tourism potential, further solidifying the state’s reputation as a must-visit destination for travelers from far and wide.

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