Virtual tourism platform to improve businesses

Thursday, August 19, 2021

In travel and tourism sector, the pandemic has welcomed unprecedented disturbance as borders remained shut down and large gatherings were not allowed.

To stay afloat, the industry has had to pivot from a physical to a virtual world. Asean Tourism Association (Aseanta) signed a contract with artificial intelligence (AI) and big data technology market leader Fusionex to bring in Aseanta Travel Exchange (Atex). It’s an all-inclusive virtual exhibition as well as engagement platform, to make an inclusive business environment easy and offer greater right of entry to all the new markets.

By leveraging Atex, Aseanta is able to flawlessly make accessibility, connection and engagement much better at the same time getting rid of time and space restrictions through virtual exhibitions, webinars and digital marketing campaigns.

To quote Aseanta president Eddy Krismeidi Soemawilaga, “This collaboration between Aseanta and Fusionex shows a true partnership bringing together the combined resources of Asean member states, in both the public and private sectors, to take tourism in the region to new levels and to firmly establish the region as one of the most viable and attractive destinations in the world.”

Powered by Fusionex technologies, Atex provides many innovative solutions to give power to Aseanta in hosting virtual events as well as driving online interactions.

The platform offers an intelligent B2B matchmaking feature. It connects local enterprises to global businesses, thereby expanding market reach.

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