Visit London Debuts First Covent Garden Shop with Exclusive Experiences and London-Inspired Gifts

Published on October 29, 2024

Visit London, the official guide for visitors, has launched its inaugural shop at the bustling intersection of Russell Street and Bow Street in Covent Garden. Guests can stop by to buy tickets for West End shows, as well as for bus and walking tours, leading them to both iconic landmarks and lesser-known treasures.

Knowledgeable London guides will be on hand to offer personalized advice, helping visitors select the best attractions, performances, and experiences to enrich their stay in the capital. Additionally, the shop features a curated selection of merchandise and gifts from talented local creators, including art prints, greeting cards, souvenirs, clothing, and accessories.

Highlighting the London Made Me Retail Development programme, now in its third year, the shop showcases items crafted by creatives from the Mayor of London’s Creative Enterprise Zones. This initiative empowers makers and artists to gain retail skills before launching their own collective store.

The shop will be open from October 28 for four weeks, operating daily from 10:30 AM to 6:30 PM.

Simon McCaugherty, Director of Consumer Marketing and Growth at Visit London commented: “As London’s official visitor guide, we’ve been a gateway to the city’s attractions through digital channels for years. We know that many visitors like to plan most of their trip online, but our research shows many don’t actually book experiences until they arrive at their destination.

The Visit London shop will provide a convenient, central London location, with London experts to help visitors make the most out of their trip. Our knowledgeable staff will allow visitors to uncover new and surprising experiences they might not ordinarily have found, with tailored recommendations for every visitor.”