Visit Maldives Corporation Expands Its Presence at ETHEXPO 2025 in Istanbul, Strengthening Wellness Tourism Appeal

Published on December 3, 2025

By: Tuhin Sarkar

Visit Maldives Corporation (VMC) is making waves at ETHEXPO 2025, showcasing the Maldives’ world-class hospitality and wellness offerings. Held from 26 to 29 November 2025 in Istanbul, this significant event underscores the Maldives’ commitment to strengthening its presence in the Turkish market and expanding across Eurasia. The Maldives’ participation in ETHEXPO highlights its growing focus on wellness tourism, offering a unique blend of luxury resorts, nature-based therapies, and restorative ocean surroundings. By engaging with key industry professionals, Visit Maldives aims to boost destination awareness and reinforce its wellness tourism profile.

Maldives Strengthens Ties with Turkey at ETHEXPO 2025
Visit Maldives Corporation’s participation in ETHEXPO 2025 marks a major step towards bolstering its position in the Turkish market. The joint presence with the Embassy of the Republic of Maldives in Türkiye further strengthens the close diplomatic and tourism ties between the two nations. ETHEXPO 2025, one of Türkiye’s premier tourism and health exhibitions, provides an invaluable opportunity to showcase the Maldives’ appeal to a wider Eurasian audience. The Maldives’ focus at the event is on promoting its wellness, medical, and experiential travel offerings, which are gaining traction in the Turkish and Eurasian markets.

Wellness and Medical Tourism Take Centre Stage at ETHEXPO
ETHEXPO is an ideal platform for Visit Maldives to spotlight the country’s unique wellness offerings. The Maldives is more than just a luxury leisure destination; it is emerging as a leading choice for wellness tourism. With a growing interest in health, wellness, and medical tourism, particularly from Turkey, the Maldives aims to capitalise on this demand by showcasing its luxury resorts, spas, and nature-based therapies. The Maldives is renowned for its natural healing environments, and through its participation in ETHEXPO, it continues to position itself as a premier destination for relaxation, rejuvenation, and wellness experiences.

Expanding the Maldives’ Wellness Tourism Footprint
The Maldives’ focus on wellness tourism is clear at ETHEXPO 2025, where the country’s stand offers visitors the chance to explore a variety of wellness options, including luxurious spa treatments and ocean-inspired therapies. With a growing number of Turkish travellers seeking wellness and medical tourism, the Maldives is well-positioned to meet these needs with its world-class facilities. The strategic presence at ETHEXPO allows Visit Maldives to forge strong relationships with Turkish travel trade partners, further cementing the Maldives’ standing as an emerging destination for wellness and medical tourism.

Building New Partnerships with Wellness and Medical Buyers
One of the key objectives of Visit Maldives’ participation in ETHEXPO 2025 is to establish new partnerships with buyers and agencies specialising in wellness and medical tourism. The event is a vital platform for networking and engaging with industry professionals, providing opportunities to gain insights into emerging trends and consumer preferences. Through B2B meetings and networking sessions, Visit Maldives aims to build connections with key players in the tourism sector, reinforcing its efforts to diversify its tourism products and increase its visibility in niche sectors such as wellness and medical tourism.

Positioning the Maldives as a Leading Wellness Destination
The Maldives’ participation in ETHEXPO 2025 is part of a broader strategy to position the destination as a leader in wellness tourism. The event provides an ideal platform to engage with Turkish and Eurasian markets, where demand for wellness tourism is rapidly growing. Visit Maldives aims to cultivate long-term relationships with travel agents, tour operators, and wellness providers in the region, ensuring the Maldives remains top of mind for travellers seeking rejuvenating and restorative experiences. By continuing to showcase its luxurious spa facilities, wellness treatments, and nature-based therapies, the Maldives is strengthening its position as a key player in the global wellness tourism market.

A Successful Strategy for Expanding Market Reach
The Maldives’ participation in ETHEXPO 2025 aligns with Visit Maldives’ broader strategy of increasing destination visibility and cultivating market trust. By showcasing its wellness offerings, engaging with industry professionals, and forming strategic partnerships, the Maldives is expanding its reach and reinforcing its commitment to growing the wellness tourism sector. The country’s efforts to tap into the Turkish and broader Eurasian markets are paying off, with increasing interest from travellers looking for unique, restorative travel experiences. ETHEXPO 2025 marks a significant milestone in the Maldives’ journey to becoming a top destination for wellness tourism.

Conclusion: A Bright Future for Maldives Wellness Tourism
Visit Maldives Corporation’s presence at ETHEXPO 2025 is a key part of its strategy to strengthen its position in the Turkish market and expand across the Eurasian region. By focusing on wellness, medical, and experiential travel, the Maldives is successfully showcasing its diverse offerings to an ever-growing audience. With increasing interest in wellness tourism from Turkey and beyond, the Maldives is poised to continue its growth as a leading destination for relaxation, rejuvenation, and holistic well-being.