Visit Qatar Unveils ‘Surprise Yourself’ Campaign Targeting Six Million Visitors Each Year

Published on October 2, 2024

Visit Qatar has officially launched its global campaign, “Surprise Yourself,” aimed at positioning the country as a premier tourist destination and attracting six million visitors by 2030. This initiative represents a significant milestone in Qatar’s efforts to enhance its appeal on the international tourism stage.

The “Surprise Yourself” campaign encourages travelers to uncover the unexpected and unforgettable experiences that Qatar has to offer. By targeting families, couples, and groups of friends, the campaign underscores the country’s ability to deliver diverse and meaningful experiences.

Designed to differentiate Qatar from other destinations, the campaign showcases the nation’s unique attractions. Highlights include the tranquil allure of Banana Island, the bustling energy of Souq Waqif, and the adrenaline-pumping excitement of dune bashing. With a plethora of options for both relaxation and adventure, Qatar presents a warm, safe, and inclusive environment for all visitors. The campaign’s theme, “Moments That Stay With You,” captures the emotional bonds and lasting memories created during visits to this remarkable destination.

In a modern twist, the campaign features a fresh rendition of Bobby Hebb’s classic song “Sunny.” It will be launched across ten international markets utilizing various platforms such as television, social media, digital channels, press materials, and outdoor advertising.

Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, stated: “Situated at the crossroads of East and West, Qatar’s strategic location makes it exceptionally accessible. With just a six to eight-hour flight from most major cities around the world, Qatar connects over 177 destinations, including the USA, Europe, Africa, and the Middle East. This makes Qatar an ideal choice for visitors seeking a stopover destination or a safe, family-friendly holiday filled with year-round sunshine, adventure, and fun for all. This campaign is designed to elevate Qatar’s global profile by showcasing its unique attractions and cultural richness, ultimately driving increased visitor numbers in line with our strategic tourism objectives.”

Boasting a futuristic skyline, luxurious hotels, and pristine beaches along the Arabian Gulf, Qatar is an exceptional destination that offers a rich variety of experiences. From tranquil poolside retreats to exhilarating adventures, this vibrant nation caters to all types of travelers. With its family-friendly appeal, Qatar combines diverse activities, entertainment, and high-end hospitality, making it the ideal getaway for families and individuals alike.

The country’s tourism landscape is supported by a high safety index, state-of-the-art facilities, an award-winning national airline, and a modern airport. Visitors benefit from seamless public transportation and open tourism visa policies, ensuring an enjoyable and hassle-free travel experience.

This winter, Qatar is poised to deliver an exciting season filled with international sports and cultural celebrations. The highly anticipated return of Formula One will electrify fans, while vibrant activities in the Sealine Desert offer thrilling outdoor experiences. Concerts featuring prominent regional and international artists promise to enhance the festive atmosphere. Additionally, returning events such as the Doha Jewellery and Watches Exhibition and the Qatar International Food Festival are set to enthrall attendees with their unique offerings.

Looking ahead to 2025, Qatar continues to position itself as one of the world’s most dynamic travel destinations, with major events like the Web Summit and the Arab Cup on the horizon. As Qatar welcomes visitors from around the globe, it is rapidly becoming a must-visit location for unforgettable experiences and cherished memories.