Visit Selangor As it Boosts Local Tourism With over Six Million Arrivals Recorded

Published on December 16, 2025

Selangor’s tourism industry is performing exceptionally well in 2025, with 6.3 million tourist arrivals recorded by the third quarter. The state is now just 1.7 million visitors short of its year-end target of eight million, highlighting a strong recovery and growth in its tourism sector. This performance has been further reinforced by the success of the Visit Selangor Year 2025 (VSY2025) campaign, which recently won the Gold Award for Best Use of Content at the Malaysia Public Relations Awards (MPRA).

Selangor, Malaysia’s most populous state and a hub of cultural and natural attractions, is rapidly cementing its position as a premier destination for both domestic and international travelers. With a diverse range of offerings, from modern urban attractions to lush natural parks, Selangor continues to be a favorite among tourists seeking a unique experience in Malaysia.

Impressive Growth in Visitor Arrivals

Selangor’s tourism growth is attributed to several factors, including a successful marketing campaign and the increasing popularity of both leisure and business travel to the region. As of the third quarter of 2025, the state has welcomed 6.3 million visitors, a strong showing considering the challenges faced by the global tourism industry in recent years. The state is now well on track to meet, if not surpass, its target of eight million tourists by the end of the year.

Selangor’s tourism landscape is diverse, attracting visitors with interests in history, culture, nature, and modern entertainment. The state offers a combination of bustling cities, serene nature reserves, and rich cultural experiences, making it a versatile destination for all types of travelers.

The success of Selangor’s tourism sector has been driven by several key attractions, including the vibrant city of Shah Alam, the cultural and historical sites in Kuala Selangor, the eco-tourism offerings in Bukit Melawati, and the thriving entertainment and retail scene in Subang Jaya and Petaling Jaya. The state’s strategic location near Kuala Lumpur also positions it as a key gateway for international tourists looking to explore the capital.

Visit Selangor Year 2025 Campaign

The strong performance of the tourism sector has been significantly boosted by the ongoing Visit Selangor Year 2025 (VSY2025) campaign, which aims to showcase the state’s diverse offerings to both domestic and international visitors. The campaign has successfully attracted tourists through targeted content marketing, digital media strategies, and collaboration with industry partners.

VSY2025’s success was recently recognized with a prestigious Gold Award for Best Use of Content at the Malaysia Public Relations Awards (MPRA). The award highlights the effectiveness of the campaign in engaging audiences and promoting Selangor’s unique attractions through compelling storytelling and innovative content strategies. The recognition at the MPRA reinforces the growing global interest in Selangor as a prime travel destination.

The VSY2025 campaign has focused on showcasing Selangor’s natural beauty, rich cultural heritage, and modern urban experiences. Key elements of the campaign have included promoting eco-tourism, historical landmarks, festivals, and shopping experiences, as well as offering special deals and incentives to encourage travel.

Key Attractions Driving Tourism in Selangor

Selangor boasts a wide array of attractions that cater to tourists of all ages and interests. From the urban centers to the peaceful natural parks, the state offers something for everyone.

• Shah Alam: The capital city of Selangor, Shah Alam is home to the iconic Sultan Salahuddin Abdul Aziz Mosque, one of the largest mosques in Southeast Asia. The city also offers cultural attractions such as the Blue Mosque, the Shah Alam Lake Gardens, and the Malaysian Islamic Arts Museum.
• Kuala Selangor: Known for its historical significance and natural beauty, Kuala Selangor is a must-visit for nature lovers. Visitors can explore the historic Bukit Melawati and its fortifications, and take a boat ride through the mangrove forests to see the famous fireflies. The region is also home to the Kuala Selangor Nature Park, which offers hiking trails and birdwatching opportunities.
• Subang Jaya and Petaling Jaya: These vibrant suburban cities are key urban hubs in Selangor, offering a wide variety of shopping malls, dining options, and entertainment venues. Sunway Lagoon, a popular water park, draws thousands of visitors every year, while the city’s vibrant nightlife and modern facilities appeal to both locals and tourists.
• Eco-Tourism and Outdoor Adventures: Selangor’s natural landscapes provide plenty of opportunities for outdoor activities such as hiking, birdwatching, and eco-tourism. The Endau-Rompin National Park and Taman Rimba Alam are popular among nature lovers. Additionally, the state’s many lakes, waterfalls, and parks offer peaceful retreats for tourists seeking relaxation and nature immersion.

Infrastructure and Accessibility Enhancements

Selangor’s tourism success is also attributed to ongoing investments in infrastructure and accessibility. The state’s proximity to Kuala Lumpur International Airport (KLIA) and well-connected transportation networks make it an attractive destination for international tourists. Easy access to Kuala Lumpur further enhances Selangor’s role as a gateway for travelers heading to the capital.

Public transportation within Selangor is also efficient, with the state being served by an extensive network of buses, light rail, and monorail systems. With ongoing improvements to local infrastructure and the expansion of tourism services, Selangor is well-positioned to continue its growth as a premier destination in Southeast Asia.

Conclusion: A Bright Future for Selangor Tourism

Selangor’s tourism industry is on track to achieve its ambitious target of 8 million visitors in 2025, with a strong performance through the third quarter of the year. The success of the Visit Selangor Year 2025 campaign, alongside the region’s growing popularity as a destination for both leisure and business travelers, has positioned Selangor as a key player in Malaysia’s tourism sector.

With its rich cultural heritage, diverse natural attractions, and modern infrastructure, Selangor is poised to remain a top choice for travelers from around the world. The state’s continued focus on expanding tourism offerings, enhancing accessibility, and promoting sustainable practices will ensure that Selangor remains a key tourism destination for years to come.