Visit Tampa Bay wins five Adrian Awards, including Gold Presidents Award

Wednesday, December 13, 2023

Visit Tampa Bay is thrilled to announce that it has been awarded five prestigious Adrian Awards, setting itself apart in a highly competitive field of over 800 entries. This remarkable accomplishment will be celebrated at the forthcoming annual Adrian Awards ceremony hosted by the Hospitality Sales & Marketing Association International (HSMAI) in New York on February 13, 2024.

In alignment with this year’s “WanderLOVE” theme, the winning campaigns and projects exemplify Visit Tampa Bay’s commitment to capturing the hearts of travelers while showcasing its inclusive and inviting atmosphere. The accolades encompass the groundbreaking High Impact Hulu partnership (Gold Presidents Award), the emotionally resonant Tampa to Tampa campaign (Silver), the heartwarming Meet My Abuela series (Silver), the All Are Welcome campaign (Silver), and the Arts in Tampa Bay project (Bronze). These campaigns have set new industry benchmarks and deeply resonate with audiences, fostering a genuine love for travel and the city of Tampa with each unique initiative.

Santiago C. Corrada, President & CEO of Visit Tampa Bay, expressed his pride, stating, “The recognition of Visit Tampa Bay with five Adrian Awards is a testament to our unwavering commitment to excellence in travel marketing. We are honored to receive these awards and proud to stand out among the industry’s best. It is a true reflection of our dedication to collaboration, innovation, inclusivity, and the creation of experiences that profoundly connect with travelers.”

In its 67th edition, HSMAI’s Adrian Awards stand as a global benchmark for excellence in travel marketing competitions. The 2023 awards encompass categories such as advertising, digital marketing, PR/communications, integrated campaigns, as well as emerging categories like Artificial Intelligence (AI) and Environmental, Social, and Governance (ESG).

Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI, emphasized the significance of the Adrian Awards, stating, “The Adrian Awards celebrate the innovation and creativity that drive our success and recognize the marketing leaders whose exceptional efforts literally ‘open the doors’ to exploration and excitement. Visit Tampa Bay’s work has inspired the world to embark on unforgettable travel experiences, and HSMAI is honored to acknowledge their contributions.”

Visit Tampa Bay’s consistent recognition and achievements underscore its dedication to innovation and leadership within the dynamic and competitive field of travel marketing. The organization remains committed to pushing boundaries and contributing to the evolution of destination promotion.

« Back to Page

• Last night Paradise Advertising was honored At HSMAI Awards

• AQua received three Adrian Awards from the Hospitality Sales & Marketing Association International (HSMAI)

• Aruba Tourism Authority was awarded 11 HSMAI Adrian Awards for the digital marketing innovations