VISIT USA Legislation to Restore Crucial Funding and Enhance United States’s Global Travel Opportunities for FIFA World Cup, 250th Anniversary Celebrations, and 2028 Summer Olympic Games

Published on November 22, 2025

The United States is preparing for an unprecedented series of global events, and federal lawmakers have introduced the VISIT USA Act to ensure that Brand USA, the nation’s official destination marketing organisation, has stable funding to support the country’s international tourism strategy. According to official government and travel-industry data sources, America is approaching a decade in which it will host high-profile international gatherings including the 2026 FIFA World Cup, the semiquincentennial commemoration known as America 250, and the 2028 Summer Olympics. Federal legislators intend for the new Act to reinforce the national tourism framework and strengthen the country’s ability to attract visitors without relying on U.S. taxpayer dollars.

Restoring a Key Funding Stream for National Tourism Promotion

Brand USA was established by law as a public-private partnership responsible for promoting the United States to global travellers. Its funding structure is designed to operate independently of direct taxpayer appropriations, primarily using fees collected through international travel mechanisms authorised by the U.S. government. According to official documentation from federal tourism authorities, challenges in recent years affected the continuity of its funding, prompting lawmakers to seek a legislative correction.

The VISIT USA Act proposes adjustments to the mechanism that channels resources into Brand USA, ensuring that its operational capacity remains stable as the United States prepares to showcase itself on the world stage. Legislators involved in the bill’s introduction have emphasised that the intention is to maintain competitiveness, enhance national visibility, and strengthen America’s position in the international travel marketplace.

Supporting Economic Recovery and National Competitiveness

Federal agencies responsible for travel and economic development consistently highlight international tourism as a significant contributor to national employment, revenue generation, and community-level economic growth. Government travel statistics indicate that inbound international travel historically supports millions of American jobs and contributes hundreds of billions of dollars to the national economy.

The VISIT USA Act is positioned as a strategic tool aimed at restoring Brand USA’s full operational strength so that it can promote U.S. destinations globally and support the economic potential associated with the upcoming decade of events. Policymakers stress that the ability to attract millions of visitors is closely linked to the country’s global competitiveness, and the bill is structured to safeguard this capacity.

Preparation for Major Global Events

Official event planning sources indicate that the United States will host an extraordinary series of events from 2026 to 2028. The FIFA World Cup, jointly hosted across multiple American cities, is expected to bring substantial international attention. The America 250 commemoration, marking the nation’s 250th anniversary, is anticipated to draw increased historical and cultural tourism. The Los Angeles 2028 Summer Olympics will further elevate international interest, making this period one of the most significant for global travel inflows in U.S. history.

Government analyses and travel-industry forecasts project that these events could collectively attract nearly 40 million international visitors, generating more than $100 billion in economic activity. Restoring full funding for Brand USA is viewed as essential to maximising this potential, ensuring consistent global marketing campaigns, and supporting the logistical and promotional requirements tied to these events.

Bipartisan Legislative Support

The VISIT USA Act has been introduced with support from both political parties, reflecting a shared perspective in Congress regarding the importance of the travel industry to the national economy. Federal legislative records confirm sponsorship spanning multiple states and regions, demonstrating broad recognition of the travel sector’s role in local and national economic health.

The bill’s sponsors aim to secure swift congressional action so that Brand USA can implement long-range planning and overseas marketing efforts needed in anticipation of the country’s upcoming visitor surge. This approach aligns with broader federal objectives to strengthen economic resilience, improve competitiveness, and maintain America’s visibility in the global tourism landscape.

A Long-Term Strategy for International Engagement

Restoring Brand USA’s funding through the VISIT USA Act is intended to create a stable, long-term foundation for promoting the United States abroad. Official federal sources describing the organisation’s mission emphasise its role in showcasing the diversity, culture, innovation, and natural landscapes that appeal to international travellers.

By reinforcing this programme, the legislation aims to support communities across the country that rely on travel and tourism, enable strategic promotional campaigns, and expand the United States’ global presence at a time when competition for international visitors continues to intensify. The Act reflects a national strategy to connect economic opportunity with global engagement while maintaining a structure that does not rely on taxpayer-funded appropriations.

Overview

According to federal tourism authorities and legislative summaries, the VISIT USA Act is structured as a corrective and strategic measure designed to ensure that Brand USA is positioned to support the United States during a defining period for international tourism. With major global events approaching, lawmakers view restored funding as essential to attracting millions of visitors, strengthening local economies, and reinforcing the country’s global competitiveness. The legislation represents a bipartisan commitment to preparing America for a decade of global attention and economic opportunity.