Waterford Hotel Group and Maverick Hotels Announce Strategic Merger to Expand Portfolio and Drive Growth: All You Need To Know

Published on December 2, 2025

In a significant move to accelerate growth and expand their reach, Waterford Hotel Group and Maverick Hotels & Restaurants have announced a strategic merger, combining their expertise and resources to drive long-term value for hotel owners, investors, and guests. This merger brings the combined company’s portfolio to more than 50 properties, strengthening its position in the competitive hospitality management industry and setting the stage for future expansion.

With this merger, the newly formed company will enhance operational efficiencies, increase brand diversity, and solidify its presence in key markets across the United States. This move underscores the company’s commitment to delivering exceptional experiences for both guests and investors.

Expanding Portfolio and Geographic Reach

The newly merged company brings together Waterford’s established presence in the Eastern U.S., with a growing footprint in the South Central and Midwest regions, and Maverick’s strong concentration in New England and the Midwest, particularly Chicago. This combination not only expands the geographical reach of the company but also diversifies its property portfolio, which now includes a wider range of premium Marriott and Hilton-branded hotels as well as charming boutique inns in New England. The merger strengthens the company’s ability to compete with other major hospitality management firms, adding variety and scale to its offerings.

This strategic partnership allows for more robust competition in high-demand markets, as well as access to new opportunities in property acquisitions, management contracts, and redevelopment projects. The expanded portfolio makes the company a significant player in the hospitality sector, prepared to seize emerging opportunities in both established and growing markets.

A Strong Development Pipeline

The merged company is also actively pursuing new acquisitions and management contracts, backed by a strong development pipeline. With a focus on high-demand markets, the combined company is positioned to continue expanding, offering both traditional full-service hotels and innovative boutique options for diverse guest experiences. The company’s development strategy will also include redevelopment projects aimed at increasing property value and enhancing guest offerings, further expanding its competitive edge in the marketplace.

Growth Opportunities for Associates and Leadership Development

This merger also provides new career growth and leadership development opportunities for associates across both companies. Waterford Hotel Group and Maverick Hotels & Restaurants share a people-first philosophy, emphasizing the importance of engaged, well-trained teams that contribute to delivering exceptional guest experiences. As the merged company continues to expand, associates will have the opportunity to grow alongside it, benefiting from a culture of excellence and opportunity in a dynamic, evolving industry.

Commitment to Excellence in Hospitality

Both Waterford and Maverick are recognized for their results-driven approach to hospitality, with a commitment to operational excellence and delivering outstanding guest experiences. This merger allows the two companies to build on their collective achievements while unlocking new opportunities for growth and innovation. The combined entity is well-positioned to deliver increased value for owners, investors, and travelers, ensuring the future of the hospitality sector is bright.

A Stronger Future for Hospitality

The merger of Waterford Hotel Group and Maverick Hotels & Restaurants creates a hospitality management powerhouse that will drive continued growth and innovation in the industry. With an expanded portfolio of over 50 properties, a broader geographic presence, and a strong development pipeline, the new entity is well-equipped to meet the demands of the modern travel landscape. As the company pursues new acquisitions, management contracts, and redevelopment projects, it is poised to lead the way in delivering exceptional value and guest experiences for years to come.

This strategic partnership sets the stage for sustained growth, a larger market presence, and an enhanced ability to provide high-quality accommodations and services to travelers across the U.S. and beyond.