Waterford Hotel Group and Maverick Hotels Join Forces to Accelerate Growth in the Hospitality Industry

Published on December 1, 2025

Waterford, Connecticut, has recently become a focal point for significant growth in the hospitality industry, with the merger of Waterford Hotel Group and Maverick Hotels & Restaurants. This strategic partnership, announced on December 1, 2025, brings together two major players in the hospitality sector to create a stronger, more dynamic force in the market. The merger not only expands their portfolio to over 50 properties but also sets the stage for continued expansion and increased market share. The newly formed company is poised to enhance its competitive edge, capitalize on operational efficiencies, and build a robust pipeline for future growth.

The Merger: A Powerful Combination of Expertise

The merger between Waterford Hotel Group, a premier hospitality management company, and Maverick Hotels & Restaurants, a nationally recognized hotel developer and operator, marks a significant step forward in their shared commitment to excellence in hospitality. This collaboration will combine Waterford’s well-established reputation in the Eastern U.S. with Maverick’s expansive portfolio across the Midwest and New England. Together, these companies will have a diverse range of properties, including full-service hotels, convention centers, boutique inns, and resorts, strengthening their position in the hospitality industry.

• 50+ Properties: The merger increases the combined company’s portfolio to over 50 properties across key markets in the U.S.
• Expanded Market Reach: With properties spanning from New England to the Midwest, the companies now cover more geographic ground.
• Brand Diversity: The merger adds prominent hotel brands such as Marriott and Hilton, diversifying the portfolio even further.

The strategic merger aims to streamline operations, improve profitability, and enhance value for owners, investors, and guests. By uniting their strengths, both companies are well-positioned to leverage industry expertise and provide enhanced guest experiences while maintaining a focus on long-term growth.

Strengthening Regional and National Market Position

The merger enables both companies to expand their influence in key regional markets. Waterford Hotel Group has long been a leader in hospitality management in the Eastern U.S., and with Maverick’s presence in the Midwest, they now have a nationwide footprint. This geographic reach allows for greater operational efficiency and better access to high-demand markets, including major metropolitan areas such as Chicago and New York.

• Waterford’s Presence: Established in the Eastern U.S. with growing roots in the South Central and Midwest regions.
• Maverick’s Footprint: Strong concentration in Chicago and expanding into other significant markets.

As the hospitality industry continues to evolve, this merger allows the combined company to remain agile and adaptable, ensuring that they are able to meet the changing needs of travelers and hotel owners alike.

Expanding Property Portfolio: A Diverse Collection of Hotels and Inns

The new, combined portfolio includes a wide range of properties that cater to different types of travelers. From luxury full-service hotels to charming boutique inns, the merger enables both Waterford and Maverick to diversify their offerings and enhance their market appeal. Marriott and Hilton branded properties will be a key component of the expanded portfolio, helping to elevate the brand’s recognition and credibility in the industry.

• Full-Service Hotels: Offering extensive amenities and services for both business and leisure travelers.
• Boutique Inns: Providing personalized, intimate experiences for guests seeking something unique.
• Convention Centers: Expanding capacity for large-scale events, conferences, and conventions across multiple markets.

This variety in property offerings ensures that the company can attract a broad spectrum of guests, ranging from business travelers to vacationing families, and those seeking an exclusive, intimate getaway.

Expanding Development Pipeline: New Opportunities on the Horizon

The merger also bolsters the combined company’s development pipeline, with new acquisitions, management contracts, and redevelopment projects in high-demand markets. This strategic focus on growth ensures that the company is well-positioned to seize opportunities in the most attractive and profitable areas of the U.S. hospitality market.

• High-Demand Markets: Focusing on key urban centers, resort areas, and convention hubs.
• New Acquisitions: Actively pursuing additional properties to add to the portfolio.
• Management Contracts: Seeking new management opportunities to enhance brand presence and expand offerings.

The company’s strong development pipeline will continue to fuel long-term growth and help it remain competitive in a dynamic market.

People-First Philosophy: Career Growth and Leadership Opportunities

A key part of the merger is the shared commitment to a people-first philosophy. Both Waterford and Maverick recognize that the success of any hospitality company relies on the dedication and talent of its workforce. By combining their teams, both companies are creating new opportunities for career advancement and leadership development.

• Employee Engagement: Both companies prioritize training, development, and well-being for associates.
• Leadership Development: Providing employees with the skills and resources they need to advance in their careers.
• Commitment to Excellence: A shared dedication to creating exceptional guest experiences and fostering a supportive work environment.

With a focus on professional growth and development, the merger ensures that employees will benefit from greater opportunities within the larger, more dynamic organization.

Future Prospects and Long-Term Growth

Looking ahead, the merger between Waterford Hotel Group and Maverick Hotels & Restaurants positions the combined company for long-term success. With its diverse portfolio, expanded geographic reach, and strong development pipeline, the company is well-equipped to meet the evolving demands of the hospitality industry. The combined strength and vision of these two companies will drive future growth, both in terms of market share and guest satisfaction.

• Expansion Plans: The company is actively pursuing new acquisitions and management contracts to further expand its footprint.
• Operational Efficiencies: Streamlining operations to increase profitability and enhance performance.
• Long-Term Value: Creating sustainable value for owners, investors, and guests through strategic growth and innovation.

Key Highlights:

• Merger Details: Waterford Hotel Group and Maverick Hotels & Restaurants unite to strengthen their presence in the U.S. hospitality market.
• Portfolio Expansion: Over 50 properties added, with notable brands like Marriott and Hilton.
• Development Pipeline: Active pursuit of new acquisitions and management contracts in high-demand markets.
• Employee Engagement: Focus on career growth and leadership opportunities for staff.
• Strategic Growth: Aiming for long-term success with enhanced operational efficiencies and market expansion.

This merger is a significant move in the hospitality sector, creating a more powerful entity poised for sustained growth and increased market share across the U.S.