West Bengal Secures Second Spot Among India’s Top Tourist Destinations

Published on November 30, 2025

West Bengal has emerged as a leading force in India’s tourism sector, securing the second-highest spot in foreign tourist arrivals for 2024, as revealed by the Ministry of Tourism’s latest data. The state, which is often known for its vibrant culture, colonial architecture, and picturesque landscapes, continues to rise as a key player in the global tourism scene. This marks a significant achievement, particularly in the wake of the global pandemic’s impact on travel.

As per the India Tourism Data Compendium 2025, 3.12 million international tourists visited West Bengal in 2024. This impressive growth is attributed to the state’s efforts to diversify its tourism offerings, including cultural tourism, heritage preservation, and eco‑tourism, while maintaining its traditional appeal. The rise is a stark reminder of how destinations can thrive by offering travelers an experience that blends history, culture, and nature.

The Surge in Foreign Tourist Arrivals

For West Bengal, 2024 marks a turning point. After welcoming 3.12 million foreign visitors, the state has positioned itself just behind Maharashtra, which continues to hold the top spot for foreign arrivals. This is a remarkable feat for West Bengal, especially when considering the competitive tourism market across India.

This rise is part of a larger trend of growing international interest in India, which has seen a surge in travel following the easing of pandemic restrictions. West Bengal’s share of the international tourist pie has been growing steadily, aided by the state’s unique cultural and natural offerings.

Key Factors Driving the Growth

The primary factors behind this success are the state’s diverse tourism offerings, which appeal to a broad range of travelers. West Bengal’s capital, Kolkata, known for its colonial charm, festivals, and cultural landmarks, has long been a draw for tourists. The city’s iconic Howrah Bridge, the Victoria Memorial, and its bustling markets offer visitors a window into the past, while the Sundarbans, a UNESCO-listed mangrove forest, attracts eco-tourism enthusiasts.

Beyond the urban attractions, Bengal’s hill stations, especially Darjeeling with its tea gardens and panoramic views of the Himalayas, remain a perennial favorite. The state’s natural beauty, including Sikkim, the tea gardens of Jalpaiguri, and the vast plains of Sundarbans National Park, offer tranquil retreats for nature lovers.

Additionally, Bengal’s festivals like Durga Puja and Kali Puja, along with its vibrant art and craft heritage, attract cultural tourists. These festivals, which have gained international recognition, create an immersive experience for visitors seeking to engage with authentic Indian traditions.

Growing Appeal Among International Tourists

West Bengal’s rise to second place in foreign tourist arrivals comes as a result of strategic marketing and infrastructure improvements. International visitors from the United States, the United Kingdom, and Russia are now flocking to Bengal in increasing numbers. Despite the absence of direct international flights from many of these countries, the allure of Bengal’s rich cultural heritage, natural landscapes, and warm hospitality are driving travelers to make the effort to reach this Eastern Indian gem.

A closer look at the data reveals that major markets contributing to West Bengal’s tourism boom include countries like Russia, Italy, and Germany, among others. The region’s allure is transcending the usual visitor base from neighboring countries, and more travelers from Europe and the United States are discovering the charms of Bengal.

Boosting Local Economies and Sustainable Tourism

The rise in foreign tourist numbers is not just a win for the state’s tourism sector but also for the local economy. More tourists mean increased revenue for local businesses, from hospitality and retail to transportation and guides. It also creates opportunities for new businesses to cater to the growing demand for services.

However, with increased tourism, there comes the challenge of balancing sustainability with growth. Local authorities are keen on managing tourism responsibly, especially in delicate eco‑zones like the Sundarbans and Darjeeling. Efforts to promote eco-tourism and responsible travel are already underway, with initiatives aimed at protecting the environment while still drawing visitors.

Government-backed schemes such as Swadesh Darshan and PRASHAD are being utilized to enhance infrastructure and boost sustainable tourism efforts. By focusing on the development of both infrastructure and awareness about sustainable practices, West Bengal aims to maintain its rapid tourism growth without compromising its natural beauty and cultural heritage.

What’s Next for West Bengal Tourism?

As West Bengal continues to rise as one of India’s top tourist destinations, the state’s focus will likely remain on expanding its appeal to international markets. The future of tourism here looks promising, with a push towards creating destination-specific experiences that provide travelers with deeper engagement with local cultures. From heritage walks in Kolkata to eco-friendly stays in the Himalayas, the opportunities are vast.

In addition to traditional travel offerings, wellness tourism and MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) are emerging sectors in West Bengal’s tourism landscape. With the government’s focus on developing such niches, West Bengal is poised to attract an even larger number of visitors from around the world.

West Bengal’s rise to the second spot in foreign tourist arrivals is not just about numbers; it’s about telling a story of cultural richness, scenic beauty, and a growing commitment to sustainable tourism. As visitors continue to explore its heritage sites, tea gardens, and festivals, West Bengal is redefining itself as a tourism powerhouse in India. The future looks bright for the state, and its tourism sector stands as a model for other regions looking to balance heritage and modernity.