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West Virginia Joins California, New York, Illinois, Vermont, and Utah in Leading US Winter Tourism Surge as Christmas and New Year Travel Peaks: Everything You Need to Know

Published on December 18, 2025

By: Rana Pratap

West virginia, california, new york, illinois, vermont, utah, us, christmas, new year travel,

West Virginia joins California, New York, Illinois, Vermont, and Utah in leading the winter tourism boom in 2025, with 18.5 million visitors expected in West Virginia, 50 million in California, and growing numbers driven by top ski resorts, holiday events, and winter activities. These states are experiencing a remarkable surge in tourism during the Christmas and New Year travel peaks, as travelers flock to world-class ski resorts, charming holiday markets, and outdoor adventures. From the majestic slopes of Utah and Colorado to the festive lights of New York City, these destinations are capitalizing on the growing demand for winter vacations, offering a mix of scenic landscapes, iconic attractions, and memorable experiences.

As these states prepare for the busiest travel season of the year, their tourism sectors are projected to contribute billions to the U.S. economy. With a combination of local charm and winter thrills, these states are setting the stage for one of the best holiday seasons yet.

West Virginia: A Hidden Gem for Winter Adventure and Holiday Magic

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If you haven’t thought about West Virginia as your next winter getaway, now’s the time! In 2025, this charming mountain state has seen a remarkable tourism boom, and it’s not just the usual suspects like California or New York leading the charge anymore. West Virginia has stepped up to the plate and joined the ranks of tourism powerhouses like California, New York, Illinois, Vermont, and Utah as the U.S. enters the Christmas and New Year travel peak.

West Virginia is expecting a massive 18.5 million visitors this winter season, marking a significant surge in both the number of travelers and the economic impact of tourism. Tourism-related revenue in the state is projected to break records, reaching new heights in 2025. Earlier this year, the state surpassed $9.1 billion in tourism economic impact, with 77.2 million visitors spending $6.6 billion — a 28% increase over pre-pandemic levels. Tourism supports nearly 61,000 jobs across the state and contributed $1.1 billion in tax revenue last year alone.

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Skiing, Snowboarding, and Snow-Tubing Fun

For those who thrive in snowy conditions, West Virginia’s ski resorts are the place to be. In fact, all five ski resorts across the state are now open, offering a great start to the 2025-26 ski season. Resorts like Timberline Mountain, which opened on December 4, Snowshoe Mountain (December 5), and Winterplace Ski Resort (December 6) have been packed with visitors eager to hit the slopes. Timberline features 20+ trails and a high-speed six-person chairlift, making it a fantastic choice for skiers and snowboarders. In fact, West Virginia has already seen a 20% increase in skier visits compared to last year.

Winterplace Ski Resort, which was recently named USA Today’s Best Place to Learn How to Ski, is attracting families and first-time skiers, with its nearly 30 trails and the state’s longest snow-tubing run. In fact, the snow-tubing experience at Winterplace has been one of the most popular activities in the state this year. It’s no wonder the resort has been recognized as one of the top snow-tubing destinations in the country.

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With 18.5 million visitors expected, the state is on track to meet its goal of a record-breaking winter season. West Virginia’s winter tourism has become a key driver for the state’s economy, contributing to its ongoing growth in both job creation and tourism revenue.

West Virginia City Guide: Top 3 Places to Visit and Things to Do

When you’re in West Virginia, you’re surrounded by natural beauty, rich history, and outdoor adventure. But there are a few must-see spots that you shouldn’t miss while exploring the state, especially if you’re planning a winter visit.

1. Charleston – The Capital City

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2. Morgantown – A College Town with Mountain Views

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3. Harpers Ferry – Where History and Nature Meet

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Iconic Places to Visit in West Virginia

West Virginia is home to some iconic spots that should be on every traveler’s list. These locations represent the state’s blend of natural beauty, adventure, and culture:

  1. New River Gorge National Park: Known for its massive gorge, rock climbing, and the iconic New River Gorge Bridge, this is one of the state’s premier destinations for outdoor enthusiasts.
  2. The Greenbrier Resort: Known as “America’s Resort,” this luxury resort is nestled in the mountains and boasts a rich history, world-class spa, and exquisite grounds perfect for a winter getaway.
  3. Seneca Rocks: A rock climber’s paradise, this iconic formation provides stunning panoramic views and scenic hikes through the Appalachian Mountains.

California: Skiing, Sun, and Everything in Between – The Ultimate Winter Escape

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California is no stranger to being a top-tier tourist destination, but in 2025, the Golden State has experienced even greater tourism growth during the Christmas and New Year travel peaks. While California has always been a leader in summer tourism, the winter months have now become a major draw as well. With its combination of beautiful beaches, iconic cities, world-class ski resorts, and spectacular natural beauty, California is setting new records for winter travel this year.

In fact, California is expecting over 50 million visitors during the winter season alone, contributing to a $40 billion tourism economy this year. With record-high numbers across the board, tourism revenue in the state has increased by 25% compared to last year, with ski resorts and holiday travel playing a major role in this growth.

Skiing, Snowboarding, and Winter Adventure

While the beaches are famously crowded in summer, winter in California is a whole different experience. The state is home to some of the best ski resorts on the West Coast, and 2025 has seen an uptick in both domestic and international visitors seeking snow and adventure.

Lake Tahoe, with its 18 ski resorts, remains a popular destination, attracting over 15 million visitors during the winter months. Resorts like Heavenly Ski Resort, Squaw Valley, and Northstar California are experiencing record-breaking attendance this year, with an increase of 12% in skier visits compared to last season. Additionally, Mammoth Mountain continues to see steady growth, drawing visitors from all over the world for its 250+ trails and stunning high-altitude scenery.

Top 3 Places to Visit in California

When you think of California, beaches, mountains, and iconic cities come to mind. Whether you want to hit the slopes or soak in the sunshine, the state has something for everyone. Here are the top three places to explore during your winter visit:

1. San Francisco – The City of Iconic Landmarks

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2. Lake Tahoe – Winter Wonderland

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3. Los Angeles – The Entertainment Capital of the World

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Iconic Places to Visit in California

California is full of iconic locations that should be on every traveler’s bucket list. Here are a few spots that capture the essence of this diverse state:

  1. Yosemite National Park: Known for its breathtaking granite cliffs, waterfalls, and giant sequoia trees, Yosemite offers hiking and snowshoeing adventures that are perfect for winter months.
  2. Big Sur: The rugged coastline of Big Sur offers some of the most dramatic views in the country. Drive along the Pacific Coast Highway and take in the cliffs, beaches, and forests that define this iconic stretch of California.
  3. Napa Valley: While best known for its wine, Napa offers winter wine tastings, spas, and luxurious accommodations. The cooler months bring fewer crowds, making it a perfect time to relax and enjoy a glass of world-class wine.

New York: The Big Apple Sparkles with Festive Lights and Holiday Cheer

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New York has long been one of the most sought-after destinations in the U.S., but in 2025, it is seeing a new surge in tourism during the Christmas and New Year travel peaks. The Empire State continues to be a winter wonderland for millions, with tourists flocking to the city that never sleeps and the Upstate region for an unforgettable holiday experience.

As winter tourism continues to thrive, New York State is expected to welcome over 65 million visitors this winter season, bringing in a $60 billion economic impact. With tourism spending rising by 15% compared to last year, the state’s holiday attractions are undoubtedly a major driving force behind this surge in numbers.

The Magic of Winter in New York

When you think of winter in New York, you can’t help but picture the sparkling lights of Times Square, ice skating in Central Park, and the famous Rockefeller Christmas tree. These iconic scenes are the backbone of New York’s holiday tourism, drawing both domestic and international visitors.

This year, the city has also experienced a 10% increase in holiday bookings for hotels, restaurants, and attractions compared to last year, with New Yorkers and tourists alike filling up the Broadway theaters and holiday markets across Manhattan.

Top 3 Places to Visit in New York

New York State offers a vibrant mix of urban excitement and charming countryside, with something for every type of traveler. Here are the top three places you can’t miss while visiting this holiday season:

1. New York City – The Ultimate Winter Wonderland

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2. The Catskills – A Winter Escape

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3. The Adirondacks – Adventure and Tranquility

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Iconic Places to Visit in New York

Beyond the famous city sights, New York State is packed with iconic destinations that offer a blend of natural beauty, outdoor adventures, and rich cultural heritage. Here are three spots that will make your winter trip unforgettable:

  1. Niagara Falls: The frozen waterfalls at Niagara Falls are a spectacular sight to behold in winter. The area offers an incredible light show and plenty of winter activities, including ice skating and indoor attractions.
  2. The Finger Lakes: This region is known for its vineyards and beautiful lakes. During winter, you can enjoy wine tastings in a cozy setting while admiring the snow-covered landscape.
  3. Saratoga Springs: Famous for its historic mineral springs, Saratoga Springs offers a relaxing experience, perfect for unwinding after a busy day of exploring winter festivals, art galleries, and boutique shopping.

Illinois: From Chicago’s Lights to Galena’s Snow – Winter Bliss Awaits

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Illinois is making a big splash in the winter tourism scene in 2025. While the state is well-known for its urban vibrancy, winter travel has taken center stage this season. As the holiday season peaks, Illinois is set to welcome over 50 million visitors, contributing an estimated $45 billion to its tourism economy. This marks a 16% growth over last year, with winter tourism being a key driver.

From the festive streets of Chicago to the quaint charm of the small towns dotted throughout the state, Illinois has something for every type of traveler this holiday season. The state’s winter offerings—from holiday markets and light displays to world-class museums and outdoor adventure—make it a top contender in the holiday travel peaks.

Top 3 Places to Visit in Illinois

Whether you’re looking to explore the bustling city of Chicago or escape to the serene small towns and snowy landscapes of the Illinois countryside, the state offers a variety of unforgettable experiences during the winter season. Here are the top three places to check out:

1. Chicago – The Windy City’s Winter Magic

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2. Galena – A Historic Winter Escape

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3. Starved Rock State Park – Nature’s Winter Beauty

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Iconic Places to Visit in Illinois

Illinois is rich with history, natural beauty, and iconic destinations that should be on every traveler’s list. Here are a few must-see spots to explore during your winter visit:

  1. The Magnificent Mile (Chicago): One of Chicago’s top shopping districts, the Magnificent Mile dazzles during the holidays with festive window displays, luxury shopping, and spectacular lights that make it feel like you’ve stepped into a holiday dream.
  2. Lincoln Home National Historic Site (Springfield): Visit the home of Abraham Lincoln in Springfield, where the 16th president once lived. The historic site offers fascinating winter tours, offering a glimpse into the life of one of America’s most iconic figures.
  3. The Field Museum (Chicago): For those looking for indoor activities, The Field Museum offers an amazing range of exhibits, from dinosaur skeletons to world-class cultural artifacts, making it the perfect stop for families during the cold winter months.

Winter in Illinois – A State of Surprises

From the glittering city lights of Chicago to the peaceful landscapes of Galena and Starved Rock, Illinois offers an amazing variety of winter experiences for every type of traveler. Whether you’re looking to soak up the city’s holiday magic or enjoy the serenity of nature, Illinois will definitely leave you with memories that last long after the snow melts.

Vermont: Cozy Villages, Powder Snow, and Perfect Winter Retreats

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Vermont has long been a beloved destination for winter travel, and 2025 is shaping up to be another record-breaking year for the Green Mountain State. As the Christmas and New Year travel peaks draw near, Vermont is once again drawing in visitors with its picturesque landscapes, world-class ski resorts, and cozy, holiday charm. The state is expecting nearly 3.5 million visitors this winter season, contributing to a $3 billion tourism economy.

With skiing, snowboarding, and winter festivals leading the way, Vermont is making a big impact on the tourism scene this year. The state’s tourism spending has already increased by 10% over last year, and winter tourism has become one of the most important drivers of growth for local economies.

Top 3 Places to Visit in Vermont

Vermont is known for its peaceful mountain landscapes, charming small towns, and abundant outdoor adventures, making it the perfect destination for winter travel. Here are the top three places to visit during the winter season:

1. Stowe – Skiing and Snowboarding Paradise

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2. Burlington – A Wintery Lakeside Retreat

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3. Manchester – A Charming Winter Escape

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Iconic Places to Visit in Vermont

Vermont is full of iconic locations, particularly during the winter months, where the beauty of snow-covered mountains, quaint villages, and historic landmarks come together. Here are a few spots you can’t miss:

  1. Ben & Jerry’s Factory Tour (Waterbury): Visit the Ben & Jerry’s Factory, where you can take a tour of the facility and sample some of their signature flavors. It’s a must-do for any Vermont visitor, especially during the colder months when a scoop of ice cream will warm your soul.
  2. The Vermont Teddy Bear Factory (Shelburne): A fun, family-friendly stop, the Vermont Teddy Bear Factory offers tours where you can see how these cuddly bears are made and even create your own custom bear.
  3. Middlebury – A Winter Getaway: Known for its beautiful snow-covered landscapes, Middlebury offers scenic views, winter hikes, and cultural attractions, including The Henry Sheldon Museum, which tells the story of the area’s rich history.

Vermont – A Winter Escape Like No Other

Whether you’re looking to ski the slopes of Stowe, explore the charm of Burlington, or unwind at a mountain resort, Vermont offers an unforgettable winter experience. The state’s perfect blend of natural beauty, outdoor adventure, and quaint villages makes it an ideal destination for anyone looking to escape into a winter wonderland this holiday season.

Utah: Snow-Capped Peaks and Desert Wonders – A Winter Playground Like No Other

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Utah is making a bold statement in the 2025 winter tourism season. Known for its breathtaking snow-capped mountains, expansive ski resorts, and famous national parks, Utah is becoming a go-to destination for winter travelers. With a projected 5 million visitors this winter, Utah is seeing a significant surge in tourism, contributing a staggering $6 billion to the state’s tourism economy. This marks a 20% increase in winter tourism compared to previous years, showing just how much of a winter playground Utah has become.

As Christmas and New Year travel peaks, Utah’s ski resorts are experiencing record-breaking visitation, with thousands flocking to the state for world-class skiing, snowboarding, and winter sports. But it’s not just about the slopes—Utah’s unique landscapes and national parks are drawing winter adventurers and nature lovers from all over the globe.

With $6 billion in tourism spending expected this year, Utah’s outdoor and cultural experiences have become a key contributor to the state’s economic growth. The winter tourism surge is driven by both domestic travelers and an increase in international visitors, particularly from Europe and Asia.

Top 3 Places to Visit in Utah

When you think of Utah, you probably think of its world-renowned ski resorts, but there’s so much more to explore! The state is a winter wonderland for adventure seekers, nature lovers, and those just wanting to experience the beauty of winter in a unique way. Whether you’re hitting the slopes or exploring its stunning national parks, Utah is a destination that offers something for everyone.

1. Park City – Skiing, Snowboarding, and Après-Ski Bliss

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2. Salt Lake City – Urban Charm and Ski Resort Access

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3. Moab – Red Rock Beauty Meets Winter Adventure

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Iconic Places to Visit in Utah

Utah is home to some of the most iconic landscapes and natural wonders in the United States, and these destinations should be at the top of any winter traveler’s list:

  1. Zion National Park: Known for its towering cliffs, canyons, and frozen waterfalls, Zion is a winter paradise. The winter months bring fewer crowds, offering a more peaceful experience for hiking and wildlife viewing.
  2. Bryce Canyon National Park: With its snow-covered hoodoos and stunning rock formations, Bryce Canyon offers a mesmerizing winter landscape. Visitors can enjoy winter hikes or simply gaze at the beauty of the park, which is especially magical during the colder months.
  3. The Great Salt Lake: The Great Salt Lake is a winter wonderland for those seeking a more tranquil, serene experience. Whether you’re snowshoeing along the shoreline or enjoying the winter wildlife that visits the lake, this destination is perfect for nature lovers.

Utah – A Winter Wonderland Like No Other

Utah continues to captivate travelers with its perfect blend of outdoor adventure, winter sports, and natural beauty. Whether you’re skiing the world-renowned slopes of Park City, hiking through the red rock wonders of Moab, or simply soaking in the holiday magic of Salt Lake City, Utah offers a winter escape like no other. With stunning landscapes, thrilling winter sports, and cozy mountain resorts, it’s no wonder Utah remains one of the top destinations for winter tourism in 2025.

West Virginia joins California, New York, Illinois, Vermont, and Utah in leading the U.S. winter tourism surge in 2025, with 18.5 million visitors expected in West Virginia and 50 million in California, driven by top ski resorts, holiday events, and outdoor activities that are fueling travel during the Christmas and New Year peaks.

As the winter tourism surge continues into 2025, West Virginia, California, New York, Illinois, Vermont, and Utah are clearly leading the way, offering unique and memorable experiences that attract millions of visitors each year. Whether it’s skiing the slopes, enjoying holiday events, or exploring the great outdoors, these states have proven themselves as top destinations during the Christmas and New Year travel peaks.

With millions of visitors flocking to ski resorts, vibrant holiday markets, and stunning national parks, these states are not only boosting their local economies but also establishing themselves as key players in the winter tourism industry. As travelers seek both adventure and relaxation, these states offer the perfect blend of holiday magic and winter thrills.

As 2025 continues to unfold, the growing popularity of these destinations highlights the enduring appeal of winter travel in the U.S., making it clear that winter tourism is more vibrant than ever before.

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