West Virginia Joins Wyoming, Montana, Georgia, North Carolina, and Washington in Record-Breaking Tourism Growth Across US in 2024, Everything You Need to Know

Published on October 5, 2025

By: Rana Pratap

In 2024, West Virginia set a tourism record with $9.1B impact and 77.2M visitors, driven by stunning landscapes, outdoor activities, and culture, joining Wyoming, Montana, Georgia, North Carolina, and Washington. This growth is largely driven by the state’s stunning natural attractions, outdoor adventures, and a renewed interest in its rich cultural heritage. Alongside West Virginia, states like Wyoming, Montana, Georgia, North Carolina, and Washington have also seen extraordinary tourism growth, contributing to a nationwide boom that has brought substantial economic benefits and job creation. Together, these states are leading the charge in the US tourism sector’s remarkable recovery and growth in 2024.

West Virginia’s Tourism Reaches New Heights in 2024

In 2024, West Virginia achieved a historic milestone, with its tourism industry generating an astonishing $9.1 billion in economic impact. The state saw a record-breaking 77.2 million visitors, contributing $6.6 billion in direct spending—an impressive increase of 4.1% compared to the previous year. This surge in tourism signals more than just a recovery from the pandemic—it’s a complete transformation, with West Virginia’s natural beauty and growing cultural attractions now firmly in the spotlight.

Tourist spending has soared by 28.2% since 2019, significantly surpassing the national average recovery rate of 12.4%. This substantial growth showcases the state’s increasing popularity as a top travel destination, drawing in tourists from across the nation and beyond. With the $1.1 billion in tax revenue generated by tourism, West Virginia is benefiting greatly, with residents saving an estimated $859 per household thanks to the tourism industry.

Tourism Jobs Drive West Virginia’s Economic Surge

Tourism has proven to be a cornerstone of West Virginia’s economy, supporting 61,000 jobs statewide, which accounts for nearly 7% of total employment in the state. This vibrant sector contributes $2.2 billion in income, making it a crucial source of stability for both local businesses and workers. From hospitality positions to recreation guides, the tourism industry is providing thousands of opportunities for residents.

As tourism continues to flourish, more jobs are being created, allowing West Virginians to earn a livelihood from the state’s abundant natural resources and attractions. Tourism’s impact on employment extends beyond seasonal work, providing stable, full-time positions that help maintain the long-term health of local economies.

Where Are West Virginia’s Visitors Spending the Most?

West Virginia’s tourism industry is diverse, and visitors are spending their money across several key sectors. In 2024, $1.8 billion was spent on food and beverage, reflecting the state’s growing culinary scene, which blends Appalachian flavors with modern twists. Another $1.6 billion went to recreation and entertainment, with outdoor activities like hiking, white-water rafting, and festivals taking center stage.

Tourism spending also reached over $3 billion in sectors such as retail, transportation, and lodging, underscoring the broad economic footprint of tourism. Whether visitors are staying in charming bed-and-breakfasts or exploring the outdoors, every part of West Virginia’s tourism sector is benefiting from this boom.

Wyoming’s Tourism Shatters Records in 2024: A New Era for the Cowboy State

In 2024, Wyoming joined the ranks of states seeing massive tourism growth, with $4.9 billion in visitor spending. Known for its breathtaking landscapes, including Yellowstone National Park and the Grand Teton Mountains, Wyoming has attracted tourists in droves, surpassing previous records and setting the stage for future success. The state’s rugged beauty and outdoor adventures continue to draw millions of visitors, making Wyoming a must-visit destination for nature lovers and thrill-seekers alike.

Tourism has become a vital pillar of Wyoming’s economy, with visitor numbers steadily rising year after year. The state has seen a remarkable increase in tourism revenue, driven by both international and domestic travelers seeking the majestic scenery and outdoor recreation that Wyoming is famous for.

Outdoor Adventures and Scenic Wonders Drive Wyoming’s Growth

Wyoming’s tourism boom is largely attributed to its stunning outdoor landscapes and recreational opportunities. The state is home to two of America’s most famous national parks—Yellowstone and Grand Teton—which alone attract millions of visitors annually. These parks are known for their wildlife, geothermal features, and vast open spaces, offering unique experiences for hikers, campers, and nature enthusiasts.

In addition to national parks, Wyoming boasts world-class skiing resorts, expansive wilderness areas, and a rich history of cowboy culture. From Jackson Hole to Cody, Wyoming’s diverse landscapes provide visitors with a variety of outdoor activities, including skiing, hiking, fishing, and even rodeo events. As more tourists flock to Wyoming’s natural wonders, the state is solidifying its reputation as one of the top adventure travel destinations in the U.S.

Tourism Jobs and Economic Impact in Wyoming

Tourism in Wyoming has not only brought in significant revenue but has also created thousands of jobs for local residents. In 2024, the industry supported approximately 14,000 jobs, contributing to the economic stability of small towns and communities across the state. These positions span a wide range of sectors, including hospitality, outdoor guiding, and retail, ensuring that tourism benefits both urban centers and remote areas.

The income generated from these tourism-supported jobs plays a crucial role in Wyoming’s economy, providing financial opportunities for residents while also driving growth in local businesses. As Wyoming continues to invest in its tourism infrastructure, this trend is expected to continue, creating even more opportunities for residents in the coming years.

Where Are Wyoming’s Visitors Spending Their Money?

The spending patterns of visitors in Wyoming reflect the state’s diverse tourism offerings. In 2024, $1.5 billion was spent on recreational activities, including visits to Yellowstone and Grand Teton, which are among the most visited parks in the U.S. Visitors also spent significant amounts on accommodation, with $1.3 billion going to lodging, and $800 million on dining and local experiences. With Wyoming’s tourism industry expanding, spending is becoming increasingly distributed across different sectors, benefiting businesses throughout the state.

Whether visitors are staying in luxury lodges or camping under the stars, spending in Wyoming is supporting both high-end resorts and local mom-and-pop shops. The state’s ability to attract a wide range of tourists—from luxury travelers to outdoor adventurers—is helping to keep the local economy thriving.

Montana: Big Sky Country Sets New Tourism Records in 2024

In 2024, Montana has emerged as one of the top performers in the U.S. tourism boom, with $5 billion in visitor spending. Known for its vast, unspoiled landscapes, including Glacier National Park and the Rocky Mountains, Montana has captivated visitors seeking adventure, tranquility, and a connection to nature. This record-breaking tourism success demonstrates the state’s growing appeal and its ability to attract travelers from across the globe.

From outdoor enthusiasts to cultural tourists, Montana has positioned itself as a prime destination for those seeking a blend of rugged beauty, wildlife, and outdoor adventure. The state’s tourism growth is fueled by its world-class national parks, charming small towns, and rich Native American history, offering something for everyone.

Montana’s Natural Wonders Draw Millions

Montana’s tourism surge is largely driven by its awe-inspiring natural landscapes. Glacier National Park, known for its pristine beauty and diverse wildlife, remains one of the most visited parks in the country. The Rocky Mountains, the Yellowstone River, and the Great Bear Wilderness are just a few of the natural treasures that draw millions of visitors each year.

Montana is also renowned for outdoor activities such as hiking, camping, skiing, and fly fishing, all of which continue to lure travelers looking for an authentic, nature-filled escape. The state’s growing tourism success can be attributed to its ability to offer these exceptional experiences while maintaining its “untouched” charm. This balance of accessibility and preservation ensures that Montana continues to attract eco-conscious travelers looking to explore unspoiled terrain.

Tourism Jobs Boost Local Communities

In addition to its economic impact, Montana’s tourism sector has supported thousands of jobs in communities across the state. The industry has created 10,000+ jobs in various fields, from hospitality to outdoor guiding, retail, and transportation. Tourism in Montana helps sustain local economies, particularly in small towns and rural areas, where seasonal work opportunities can be a lifeline for residents.

With a focus on community engagement and sustainability, Montana’s tourism sector provides stable employment while simultaneously preserving the state’s natural environment. The income generated by tourism-supported jobs contributes to the long-term financial well-being of many Montana families, further solidifying the sector’s importance to the state’s overall economy.

Where Are Montana’s Visitors Spending Their Money?

Montana’s visitors are spending their money across a wide range of sectors, with the majority going towards outdoor activities and recreation. In 2024, $1.5 billion was spent on recreational activities such as hiking, wildlife viewing, and visiting national parks. The state also saw significant spending in accommodation—with $1.2 billion allocated to lodging—showing that Montana’s growing tourism is being complemented by a booming hospitality industry.

Dining, shopping, and transportation also saw significant visitor spending, with many tourists choosing to immerse themselves in local culture through food, artisan products, and transportation options that showcase the state’s landscape. Whether it’s staying in a rustic lodge or enjoying a meal at a local eatery, tourists in Montana are contributing to the growth of small businesses and local industries.

Georgia Sees Massive Tourism Surge in 2024, Setting New Records

Georgia has firmly established itself as one of the leading tourism destinations in the U.S. in 2024, recording $45.2 billion in tourism spending. With its vibrant cities, rich history, and southern charm, Georgia is continuing to draw millions of visitors, setting new records across every metric. From the bustling streets of Atlanta to the scenic beauty of Savannah and the stunning beaches of the Golden Isles, Georgia has something for every type of traveler.

The state has seen record numbers in both domestic and international visitors, with 174.2 million people exploring Georgia in 2024. The tourism sector has become a driving force behind Georgia’s economy, contributing not only to direct spending but also to job creation, infrastructure development, and local business growth.

Georgia’s Southern Hospitality Draws Visitors in Droves

What’s fueling Georgia’s booming tourism industry? The state’s signature blend of southern hospitality, historic charm, and natural beauty is a big part of it. Visitors flock to Atlanta, home to world-class museums, art galleries, and cultural experiences, while others are drawn to the timeless beauty of Savannah with its cobblestone streets, historic squares, and waterfront charm.

Georgia’s allure doesn’t stop with its cities. The Golden Isles, including Jekyll Island and St. Simons Island, attract beach lovers looking for a more relaxed, picturesque escape. Georgia is also home to impressive state parks, hiking trails, and water activities, ensuring outdoor enthusiasts find plenty to explore.

Tourism Jobs Provide Key Economic Stability

In 2024, the tourism industry in Georgia supported over 300,000 jobs, contributing to the livelihood of thousands of residents across the state. These jobs span various sectors, from hospitality and transportation to entertainment and retail. With the rise of tourism, local businesses have flourished, creating a ripple effect of economic benefits for communities.

Tourism-supported jobs in Georgia accounted for a significant portion of employment in areas like Atlanta, Augusta, and Savannah, which rely heavily on tourism revenue. As the industry grows, these regions are seeing more stable employment opportunities, further reinforcing the positive impact of Georgia’s tourism boom.

Where Are Georgia’s Visitors Spending the Most?

Tourists in Georgia are spending across several key sectors, with a substantial amount dedicated to accommodation and food and beverage. In 2024, $9.5 billion was spent on lodging, with another $7.3 billion spent on dining and food experiences. The state’s cultural and culinary offerings have been a major draw, with visitors eager to sample the diverse southern cuisine and experience local festivals, including the famous Savannah Music Festival and Atlanta’s Film Festival.

Recreation and entertainment also saw substantial visitor spending, with attractions such as the Georgia Aquarium, World of Coca-Cola, and Stone Mountain Park pulling in millions. Whether visitors are exploring history, enjoying the arts, or relaxing on the beach, Georgia offers something for every interest, contributing to its impressive tourism spending numbers.

North Carolina Hits Record Tourism Numbers in 2024: A Statewide Success

In 2024, North Carolina has shattered tourism records, contributing a staggering $36.7 billion in tourism spending to the state’s economy. From the mountains in the west to the coastline in the east, North Carolina’s diverse landscapes and rich cultural offerings have made it a top destination for travelers. The state saw a 3.1% increase in tourism spending, reflecting its growing appeal to both domestic and international visitors.

North Carolina’s tourism growth has provided a vital boost to local economies, with each of the state’s 100 counties seeing some benefit from the surge in visitors. The economic impact of tourism extends far beyond the big cities, with rural areas and smaller towns experiencing record visitation as well.

From Mountains to Coastline: North Carolina’s Diverse Appeal

What makes North Carolina so attractive to visitors? The state’s diversity is a major draw. The Blue Ridge Parkway, a scenic drive that winds through the Great Smoky Mountains, attracts millions of visitors who are eager to explore its trails, waterfalls, and stunning mountain views. Visitors to the Asheville area also enjoy the vibrant arts scene and the iconic Biltmore Estate, a mansion and garden that offers a glimpse into the state’s history.

On the coast, the state’s famous Outer Banks, Wilmington, and Charlotte’s waterfronts have seen a surge in interest, drawing beach lovers, boating enthusiasts, and history buffs alike. From water sports to historic lighthouses, North Carolina offers a perfect blend of natural beauty and rich heritage, ensuring there’s something for everyone.

Tourism Jobs Continue to Drive Economic Prosperity

Tourism in North Carolina supports over 200,000 jobs statewide, making it a cornerstone of the state’s workforce. These positions span various sectors including hospitality, outdoor recreation, and entertainment, providing essential income for residents. Tourism-supported employment accounts for a significant portion of jobs in areas such as Charlotte, Raleigh, and Durham, where the local economy thrives due to the consistent influx of visitors.

As more people visit North Carolina, the job market continues to expand, providing both seasonal and full-time opportunities. The increasing demand for services, from hotel staff to restaurant employees, is helping to drive down unemployment and support long-term economic stability.

Where Are North Carolina’s Visitors Spending Their Money?

Visitors to North Carolina are spending generously across several key sectors, with $7 billion dedicated to food and beverage, including meals at southern-inspired restaurants, food festivals, and outdoor BBQ experiences. The state also saw $6 billion spent on recreation and entertainment, with travelers flocking to iconic spots like the North Carolina Zoo, Carolina Beach State Park, and the North Carolina Museum of Art.

Another significant area of spending is accommodation, where $10 billion went to hotels, resorts, and vacation rentals. As North Carolina’s tourism continues to grow, investments in infrastructure, lodging options, and experiences will only increase, attracting even more visitors.

Washington’s Tourism Booms in 2024: A Record-Breaking Year for the Evergreen State

In 2024, Washington saw a significant surge in tourism, with an impressive $25.1 billion in visitor spending, marking a new milestone for the state’s tourism industry. From the vibrant city life of Seattle to the tranquil beauty of Olympic National Park, Washington offers a diverse array of experiences that continue to captivate tourists from all over the world.

Visitor numbers reached 110.8 million in 2024, and Washington’s tourism sector is quickly becoming a key driver of the state’s economy. With major events, cultural landmarks, and outdoor adventures, Washington has positioned itself as a top travel destination for both domestic and international visitors.

The Great Outdoors and Urban Vibrancy: What Draws Visitors to Washington?

What makes Washington so attractive to travelers? It’s the state’s unique ability to blend urban vibrancy with natural beauty. Seattle, with its iconic Space Needle, bustling Pike Place Market, and thriving tech scene, continues to be a major draw for city lovers. The city’s culinary scene, coffee culture, and artistic offerings make it a must-see destination for those seeking a blend of culture and modern urban life.

Beyond the city, Washington is a paradise for outdoor enthusiasts. Mount Rainier, North Cascades, and the San Juan Islands offer world-class hiking, skiing, and whale watching. Visitors can hike through lush forests, relax on remote beaches, or kayak in pristine waters. These natural attractions are helping Washington remain a top destination for eco-tourism and adventure seekers.

Tourism Jobs: A Key Component of Washington’s Economic Growth

Tourism in Washington supports over 175,000 jobs, providing significant economic stability for local communities. These jobs range from hospitality and retail to outdoor guiding and transportation services. The state’s tourism-supported workforce is essential to the growth of Seattle, Spokane, Tacoma, and smaller towns alike.

The income generated by tourism-related jobs helps bolster Washington’s overall economy. As tourism continues to thrive, more employment opportunities are expected to emerge, especially in areas that rely heavily on seasonal visitors. From hotel workers to park rangers, tourism jobs are key to the economic fabric of Washington’s communities.

Where Are Washington’s Visitors Spending Their Money?

Visitors to Washington are spending in several key areas, with $7.1 billion spent on food and beverages and $4.5 billion on recreation and entertainment. The state’s cultural and outdoor offerings, including visits to museums, art galleries, festivals, and state parks, remain a major source of visitor spending. Whether it’s enjoying local cuisine, attending a live music performance, or hiking to scenic viewpoints, visitors are supporting Washington’s diverse tourism industry.

In addition, $8.1 billion was spent on accommodation, as tourists flock to Washington’s hotels, resorts, and unique lodging options, including cozy cabins and boutique hotels in the heart of nature. This spending continues to support local businesses and ensures that Washington’s hospitality sector remains robust.

In 2024, West Virginia set a new tourism record with $9.1 billion in economic impact and 77.2 million visitors, driven by its stunning landscapes, outdoor activities, and cultural experiences, joining Wyoming, Montana, Georgia, North Carolina, and Washington in record-breaking tourism growth.

The record-breaking tourism growth seen in West Virginia, along with states like Wyoming, Montana, Georgia, North Carolina, and Washington, highlights the incredible resilience and appeal of U.S. destinations. As more visitors flock to these diverse regions, driven by stunning landscapes, outdoor adventures, and rich cultural offerings, the tourism sector is not only recovering but thriving. With continued investment in infrastructure and experiences, the future of U.S. tourism looks promising, ensuring these states remain key drivers of economic growth, job creation, and unforgettable travel experiences for years to come.