Western Australia (WA) launches plan to promote aboriginal cultural tourism

Thursday, May 6, 2021

The state of Western Australia (WA) has launched a plan to promote aboriginal cultural tourism.
The ‘Tjina: Western Australian Aboriginal Tourism Action Plan’, includes a fund worth A$20 million for supporting aboriginal people willing to work in that sector and to boost the unexploited tourism potential of the scenic areas of the state like the Dampier Peninsula in the Kimberly region.

The plan was developed by Tourism Western Australia and other government agencies with the Western Australian Indigenous Tourism Operators Council (WAITOC) and the Aboriginal tourism industry.

“There is incredible demand for Aboriginal experiences – the Tjina Plan will make sure people will get to have that experience they are looking for while they are traveling around WA,” said the state’s Tourism Minister David Templeman.

Tourism WA research shows that more than 80 per cent of visitors look for an aboriginal experience; however, only about 17 per cent have been able to do so till now.

WAITOC CEO Robert Taylor said that the financial support presented a “welcome opportunity at a time of unprecedented uncertainty in the tourism sector”.

“Aboriginal tourism opportunities in Western Australia have grown significantly over the past six years and it’s critical we find ways to keep them buoyant and expanding throughout the effects of this pandemic period,” Taylor said.
Australia’s aboriginal culture is defined by its connection to family, community and country.

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