WestJet’s christmas miracle brings joyful surprises to deserving Canadians this holiday season

Friday, December 1, 2023

WestJet has launched its annual Christmas Miracle campaign, named Holiday Heroes, commemorating 11 years of turning the extraordinary into reality. This year’s initiative focuses on the one in four Canadians who will experience separation from a loved one during the holidays. Understanding the challenges of being apart from family and friends during festive seasons, WestJet employees facilitated three unexpected reunions for individuals employed in industries dedicated to supporting travel during the bustling holiday period.

Jennifer Callegaro, WestJet’s Director of Marketing, expressed the airline’s pride in being part of a vast community working tirelessly to connect Canadians with the people and places that hold significant meaning for them. Callegaro highlighted the Christmas Miracle campaign’s emphasis on recognizing the many holiday heroes in the travel industry and offering them the ultimate gift – precious time with their loved ones.

As part of the Christmas Miracle campaign, WestJet orchestrated three surprise reunions:

1. Ashley Springer, a Translink Bus Driver, was reunited with his sister and nephew from New York City.
2. Killian Kampes, a Valet at Fairmont Hotel Vancouver, shared a heartwarming reunion with his mother and father from Dublin.
3. Husan Gill, an AGI Ramp Agent at Vancouver International Airport, experienced a heartfelt reunion with her childhood best friend from Prince George.

Callegaro reiterated WestJet’s decade-long tradition of creating impactful holiday campaigns that contribute to the well-being of the people and communities they serve. In a survey, 75 percent of Canadians emphasized the importance of spending time with loved ones during the holidays, motivating WestJet to delight a few deserving heroes in this year’s campaign.

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