Whanganui has topped the national table

Tuesday, August 1, 2023

In terms of domestic tourism growth for the consecutive second month, Whanganui has topped the national table, recording in May around +9.8 per cent for visitor spending. It is more than double the number of the next region lying closest, as per Whanganui & Partners.

In New Zealand, out of 31 Regional Tourism Organizations, in May, only six recorded growth in 2023 compared to May last year. Dunedin grew +3.9 per cent, occupying the second spot, followed by Waitaki with +1.7pc, and Southland with +0.2pc respectively.

On the growth table, Auckland was the only other region of North Island to connect with Whanganui however just at +0.05 per cent. The average growth of domestic visitor spending in New Zealand was -5.2 per cent. May’s unusual +9.8 per cent growth of Whanganui breaks April’s table with +5.2% and continues a sturdy drift.

Jonathan Sykes, Whanganui & Partners acting chief executive, said that even though the agency had been hoping a growing trend to carry on, witnessing such major growth was immensely hopeful. For the region, Whanganui & Partners is the RTO and handles promotional campaigns for the Discover Whanganui brand.

Sykes said that they look at the data in terms of consumer spending data very carefully to see Whanganui was rearing national trends.

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