What Makes Venice Europe’s Most Spoilt Destination? How Overcrowding Is Reshaping Tourism in Popular Spots Across Greece, Spain, France, and Italy

Published on March 25, 2025

Venice has been marked as one of the most “spoiled” cities in Europe due to the overwhelming influx of tourists. Travel experts have increasingly pointed out how destinations like Venice, once hailed for their charm, are now suffering under the pressure of mass tourism. According to various reports, Venice‘s beauty has been overshadowed by the sheer volume of visitors that flood the city, especially during the peak tourist season.

Overtourism in Venice: A Growing Concern

Travel writers and experts have underscored that Venice is among the most affected cities by tourism, mainly due to the accessibility of low-cost flights and the power of social media influencers promoting the city. Journalist Lee Marshall, a travel expert, shared his perspective, arguing that the charm of Venice has been severely compromised by the overwhelming number of tourists. Marshall pointed out that the tourist-to-resident ratio has reached alarming levels, with visitors often outnumbering locals by two to one. This influx has not been deterred by the imposition of a £4 tourist levy, which surprisingly generated three times the expected revenue last year.

The city’s narrow streets, once quiet and inviting, have become congested with tourists who struggle to find affordable accommodations. This overcrowding detracts from the city’s allure and has even led to the loss of its once-relaxed atmosphere, prompting experts to warn against visiting Venice during the busiest times of the year.

Other Overcrowded Destinations in Europe

While Venice may be the most spoilt city in Italy, other European destinations are also suffering from similar tourism pressures. St. Tropez, in France, has been labeled as the most spoilt destination by Anthony Peregrine, a travel author and writer. Known for its exclusive appeal, St. Tropez‘s population of 3,500 swells to over 80,000 when the tourist season peaks. The city’s narrow streets become filled with visitors, making it difficult for travelers to find affordable options.

Similarly, in Spain, Seville has been identified as the country’s most spoiled destination. Travel writer Sally Davies lamented the loss of the city’s former charm, noting how 60% of its apartments are now tourist rentals. The city’s once-thriving local culture is now overshadowed by a constant influx of visitors, leaving many parts of the city devoid of the authenticity they once had. Seville has lost much of its original character, and while it remains a popular spot, it has become less appealing to those seeking a genuine cultural experience.

In Greece, Mykonos has faced similar challenges. Travel writer Heidi Fuller-Love criticized the island for its uncontrolled construction of new hotels and beach clubs. The influx of luxury developments has contributed to extortionate prices for beach chairs and dining options. According to a report from airport operator Fraport, Mykonos even saw a 7% decrease in international flight arrivals between January and May of the previous year, suggesting that travelers are beginning to rethink their visits to the overcrowded island.

Shifting Focus to Lesser-Known Destinations

As certain popular destinations suffer from over-tourism, there has been a growing interest in lesser-known spots across Europe. Moselle in France, Extremadura in Spain, Umbria in Italy, and Thassos in Greece have been recognized as some of the least spoiled destinations, offering tourists an opportunity to experience authentic culture and natural beauty without the crowds. These hidden gems provide an escape for travelers looking to avoid the overrun hotspots that have become synonymous with modern tourism.

The shift towards exploring less commercialized locations highlights a new trend in travel. As more travelers seek tranquility and authenticity, it’s expected that destinations like Moselle, Extremadura, Umbria, and Thassos will see a rise in popularity. These regions, with their untouched charm and slower pace, represent a more sustainable and fulfilling way to experience Europe.

Impact on the Global Travel Industry

The growing awareness of over-tourism and its impact on popular destinations is reshaping the global travel industry. Tourists are increasingly looking for alternatives that align with sustainable travel practices, and as a result, there is a shift toward more responsible travel choices. Cities like Venice and St. Tropez may face long-term challenges as tourists reconsider their travel choices. On the other hand, destinations like Moselle, Extremadura, and Umbria are poised to benefit from this shift, offering a chance for travelers to explore Europe without contributing to overcrowding.

Key Takeaways:

• Venice, St. Tropez, and Mykonos are considered among Europe’s most “spoiled” destinations due to overcrowding and the impact of mass tourism.
• Alternative destinations like Moselle, Extremadura, Umbria, and Thassos are becoming more popular as tourists seek less crowded, more authentic experiences.
• The travel industry may see a growing trend toward sustainable and responsible tourism in the coming years.