Where will Delta Airlines take you for work, fun, music, movies and more all in one place?

Sunday, February 18, 2024

Join SXSW 2024 in Austin, TX, Mar 8-16, enhanced by Delta Air Lines. Dive into tech, music, film with global professionals. Don’t miss out!

In the vibrant city of Austin, Texas, the SXSW® Conference & Festivals stand as a crucial meeting point for the tech, film, television, and music industries. This annual March gathering is not just a festival but a global platform for discovery, attracting a diverse mix of professionals, MICE planners, film tourism enthusiasts, decision-makers, travel and tourism professionals, global travelers, and visitors. The 2023 edition of SXSW boasted impressive participation, with 345,066 attendees, highlighting the event’s massive appeal and the varied demographic it attracts. As SXSW gears up for its 2024 edition from March 8-16, the excitement is further amplified by a strategic partnership with Delta Air Lines, aimed at enhancing the festival experience for all attendees.

The 2023 SXSW statistics paint a picture of a truly global event:

• 76,015 attendees participated in both in-person and online SXSW Conference events.
• The Conference featured 2,989 speakers across 1,484 sessions.
• Attendees hailed from 103 countries, demonstrating SXSW’s global reach.
• The SXSW Creative Industry Expo attracted 57,006 visitors over four days.
• SXSW Festivals saw an attendance of 220,011, with the Official Music Showcase alone drawing 151,940 cumulative attendees over six days.
• Artists from around the world submitted 6,840 applications for the showcase, with 1,577 acts performing across 310 showcases on 78 music festival stages.
• 78.51% of total attendees were from the U.S., while 21.49% came from 126 countries outside the U.S.

This partnership between SXSW and Delta Air Lines is timely and significant. For SXSW, collaborating with Delta, the official airline for the 2024 festival, means enhancing the accessibility and attendee experience of an event that has seen year-over-year growth in both scope and scale. The partnership aims to streamline the travel process for the vast number of attendees, especially international visitors who represent a significant portion of the festival’s demographic.

From Delta Air Lines’ perspective, the partnership is an opportunity to connect with a diverse and global audience. Delta’s commitment to providing premium experiences for its SkyMiles members at SXSW includes airport hospitality, expedited festival badge pickup, and access to exclusive events and spaces. This aligns with Delta’s focus on human connection and community engagement, as highlighted by CEO Ed Bastian’s featured session on prioritizing people in the aviation industry. Moreover, Delta’s initiatives extend beyond the festival to include community engagements, underscoring the airline’s commitment to sustainability and positive social impact.

The statistics from SXSW 2023 underscore the festival’s importance as a global platform for professionals across various industries. For MICE planners, film tourism advocates, travel and tourism professionals, and global visitors, SXSW offers unparalleled opportunities for networking, learning, and entertainment. The partnership with Delta Air Lines promises to enhance these opportunities, making the journey to SXSW as impactful as the event itself.

As SXSW 2024 approaches, the collaboration between SXSW and Delta Air Lines exemplifies how strategic partnerships can elevate the experience of attendees from around the world. This alliance not only addresses the logistical needs of a diverse and international audience but also enhances the overall festival experience, ensuring that SXSW remains a premier destination for discovery, innovation, and connection for global professionals and creatives alike.

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