Why Al Ula is the Most Mind-Blowing Travel Destination in Saudi Arabia — Discover the Secrets Now!

Published on December 29, 2025

Al Ula is one of Saudi Arabia’s most incredible travel destinations. Located in the northwest, it is a place where ancient history, breathtaking landscapes, and cultural richness come together to create a truly unforgettable experience. As the crown jewel of Saudi Arabia’s tourism, Al Ula is rapidly becoming a must-visit destination for those looking for a unique adventure. Here’s why Al Ula should be on your travel radar and how you can make the most of your visit.

Why Al Ula Should Be Your Next Destination

Al Ula is much more than just a desert. It is a place filled with ancient wonders, dramatic rock formations, and a rich cultural heritage that stretches back thousands of years. The city is a treasure trove of hidden gems that will leave you in awe at every turn. From the stunning UNESCO World Heritage Site of Hegra to the remarkable Maraya concert hall, Al Ula offers something for every kind of traveler. It’s a place where you can step into the past and explore history like never before, all while enjoying modern comforts and adventure.

A Glimpse into Al Ula’s History

Al Ula’s rich history dates back over 2,000 years. Once a vital stop on the ancient trade routes that connected Arabia, Africa, and the Mediterranean, Al Ula was the heart of a prosperous civilisation. Today, Al Ula is best known for its archaeological wonders, especially the site of Hegra (Madain Saleh), Saudi Arabia’s first UNESCO World Heritage Site. This ancient city was built by the Nabateans, the same people who constructed Petra in Jordan. Hegra features over 100 rock‑cut tombs and offers an extraordinary insight into the craftsmanship and culture of this lost civilisation.

In addition to Hegra, visitors can also explore the Al Ula Old Town, a charming collection of mud‑brick houses, narrow alleys, and historical sites that take you back to the days of ancient Arabia. Walking through the Old Town feels like stepping into another time, where history surrounds you at every corner.

Top Attractions You Cannot Miss

Al Ula has some of the most incredible attractions in Saudi Arabia, and many of them are not yet as well-known as the likes of the pyramids of Egypt or the ruins of Petra. But Al Ula’s uniqueness lies in its untouched beauty and hidden gems. Here are some of the top attractions you must visit:

1. Hegra (Madain Saleh)

As mentioned, Hegra is the crown jewel of Al Ula. This ancient city is home to over 100 rock‑cut tombs, many of which still feature intricate carvings and inscriptions. The grandeur of Hegra rivals that of Petra in Jordan, and it’s a must-see for any history lover. The site is vast, and taking a guided tour will help you fully appreciate the history and significance of this stunning destination.

2. Elephant Rock (Jabal Al Fil)

One of the most iconic landmarks in Al Ula is Elephant Rock, a natural sandstone formation that resembles an elephant. This massive rock formation is a popular spot for photography, especially at sunset when the changing light creates incredible shadow and colour effects on the rock.

3. Al Ula Old Town

For a taste of Al Ula’s local culture and history, a visit to the Old Town is a must. This historic site is filled with mud‑brick houses, narrow streets, and ancient alleyways, where you can explore the past while enjoying the modern charm of the area. The Old Town also offers a number of cafes and shops, where you can relax and take in the atmosphere.

4. Dadan & Jabal Ikmah

Dadan is an archaeological site that holds the ruins of a once-thriving kingdom. It was the capital of the Dadanite people, who inhabited the region before the arrival of the Nabateans. Nearby is Jabal Ikmah, a mountain that holds inscriptions and carvings, giving it the nickname “the open-air library”. These ancient writings provide a window into the early cultures that once called this area home.

5. Maraya Concert Hall

Maraya is the world’s largest mirrored building, designed to reflect the desert landscape around it. The building is a modern architectural marvel and a hub for cultural events, including concerts, exhibitions, and arts festivals. It’s a stunning blend of the old and the new, making it a must‑visit spot in Al Ula.

6. The Oasis Heritage Trail

If you’re looking for a more relaxed experience, the Oasis Heritage Trail offers a unique opportunity to explore the lush date palm groves and beautiful agricultural landscapes of Al Ula. This peaceful stroll through the valley is a great way to take in the natural beauty of the region while learning about its history and significance.

Al Ula’s Desert Adventure Awaits

The desert landscape of Al Ula offers plenty of adventure for those who enjoy outdoor activities. Whether you prefer hiking, ziplining, or simply exploring the vast desert by foot, Al Ula’s desert terrain offers endless possibilities. Here are some of the exciting desert activities you can enjoy during your trip:

Desert Hiking and Rock Climbing

Al Ula’s dramatic landscapes make it a perfect destination for hiking and rock climbing. Whether you’re a beginner or an experienced climber, there are plenty of trails and climbs suited for all levels. The views from the top of these cliffs are simply spectacular, offering a perfect vantage point of the surrounding desert and the rock formations below.

Stargazing in the Desert

Al Ula’s remote location and low light pollution make it an excellent destination for stargazing. The night skies here are incredibly clear, and with minimal artificial light, the stars shine brighter than you’ve ever seen before. Book a stargazing tour and spend an evening lying under the vast desert sky, watching shooting stars and constellations.

Sandboarding and Camel Rides

For a more thrilling experience, you can try sandboarding down the dunes of Al Ula’s desert. It’s a fun activity that allows you to race down the sandy slopes, feeling the wind in your face as you zoom down the dunes. Alternatively, take a relaxing camel ride through the desert to experience the vastness of the landscape and the tranquillity of the surrounding environment.

When is the Best Time to Visit Al Ula?

The best time to visit Al Ula is during the cooler months, from October to April. This period offers pleasant temperatures that make outdoor activities more comfortable. The desert can get extremely hot during the summer months, with temperatures soaring above 40°C, so visiting during the cooler months will ensure you have a more enjoyable experience.

Where to Stay in Al Ula?

Al Ula offers a variety of accommodation options that cater to different budgets and preferences. From luxury resorts to boutique hotels, there is something for everyone. Some of the top places to stay in Al Ula include:

• Shaden Resort: A luxury desert resort that blends modern comforts with traditional Arabic design, offering stunning views of the desert landscape.
• Al Ula Heritage Village: A charming option for those who want to stay close to the historical sites of the Old Town, offering traditional-style rooms and a more cultural experience.
• Desert Camps: For a truly unique experience, consider staying in a desert camp under the stars. Many camps offer comfortable tents, local cuisine, and a chance to experience the desert like never before.

Sample Itinerary for Al Ula

Day 1: Arrival and Old Town Exploration

• Morning: Arrive in Al Ula and check into your accommodation.
• Afternoon: Head to Al Ula Old Town for a stroll through its historic streets.
• Evening: Visit Elephant Rock to catch the sunset and enjoy a traditional Saudi dinner at a local restaurant.

Day 2: Hegra and Desert Adventures

• Morning: Explore Hegra, taking a guided tour of the tombs and rock carvings.
• Afternoon: Visit Dadan & Jabal Ikmah, then enjoy a desert hiking tour or camel ride.
• Evening: Stargazing session in the desert to experience Al Ula’s incredible night sky.

Day 3: Maraya and Oasis Trail

• Morning: Visit the Maraya Concert Hall and enjoy the modern art exhibitions.
• Afternoon: Take the Oasis Heritage Trail for a peaceful walk through the valley and palm groves.
• Evening: Relax at your resort or try sandboarding in the desert dunes.

Why Al Ula Is Saudi Arabia’s Must-Visit Gem

Al Ula is an extraordinary destination that offers the perfect mix of history, culture, adventure, and natural beauty. Whether you’re exploring ancient tombs, climbing rock formations, or stargazing in the desert, there is no shortage of things to do and see. With its rich cultural heritage, modern attractions, and stunning landscapes, Al Ula is a must-visit destination that promises to leave you with memories that will last a lifetime.