Why Bangkok Remains a Booming Destination for Chinese Travelers

Published on September 24, 2024

Increased demand for international travel: The surge in outbound travel searches from China indicates a growing interest in exploring international destinations during Golden Week. This presents a significant opportunity for tourism boards and travel companies in popular destinations like Seoul, Bali, Bangkok, and Osaka to attract Chinese travelers with targeted marketing campaigns and attractive travel packages.

Focus on diverse travel options: The data suggests that Chinese travelers are seeking a variety of travel experiences during Golden Week. Travel companies and accommodation providers should cater to this by offering diverse options such as city breaks, beach holidays, and cultural experiences.

Importance of value deals: As highlighted by Andrew Smith of Agoda, providing competitive travel deals is crucial in attracting Chinese travelers during Golden Week. Travel companies should offer attractive packages that include flights, accommodation, and activities at competitive prices.

Global Effects on Travelers

• Increased competition for travel destinations: The growing popularity of international destinations among Chinese travelers will likely lead to increased competition for popular tourist spots during Golden Week. Travelers planning to visit these destinations during this period may need to book their travel arrangements well in advance to secure good deals and avoid crowds.
• Greater range of travel options: The shift in Chinese travel preferences towards international destinations presents a wider range of travel options for travelers from other countries. Travelers visiting popular destinations like Seoul, Bali, Bangkok, and Osaka during Golden Week may encounter more crowded conditions, but they will also benefit from a more diverse and vibrant travel experience.

A Look at the Data

China’s Golden Week, a week-long national holiday celebrated twice a year, is a prime travel period for Chinese families. This year, Agoda, a leading digital travel platform, reported a 137% year-over-year increase in international accommodation searches from China for the upcoming Golden Week, taking place from October 1 to 7.

Shifting Preferences

Agoda’s data also reveals a significant shift in Chinese travelers’ preferences for Golden Week destinations. While Tokyo held the top spot last year, Seoul has now emerged as the most popular choice this year. Bali is a new entry in the top five, claiming the third position. Bangkok and Osaka remain popular destinations, rounding out the top five.

Catering to Diverse Needs

Andrew Smith, Senior Vice President of Supply at Agoda, attributes this increase in outbound travel searches to a growing confidence among Chinese citizens to explore international destinations. He also emphasizes the importance of offering great value deals and diverse travel options to cater to the evolving needs of Chinese travelers.

Agoda’s Offerings

Agoda offers a comprehensive travel booking platform, providing travelers with access to over 4.5 million holiday properties globally, more than 130,000 flight routes, and over 300,000 activities. This allows travelers to conveniently combine all their travel needs in a single booking.

China’s Golden Week presents a significant opportunity for the travel industry, with a growing number of Chinese travelers exploring international destinations. By understanding the evolving preferences of Chinese travelers and offering diverse and attractive travel options, travel companies can cater to this growing demand and create a more vibrant travel experience for all.