Why Dave Montrose’s Appointment as COO at First Hospitality Will Shake Up the US Hotel Industry and Set New Standards for Guest Experience!

Published on December 12, 2025

First Hospitality, a prominent hotel operating and development company, has appointed Dave Montrose as its new Chief Operating Officer (COO). Montrose’s appointment marks a new phase of leadership for the company, as he brings over 30 years of experience in hospitality operations and leadership. His career is marked by a strong focus on driving strategic results, improving property performance, and guiding teams through growth and transformation.

A Proven Leader in the Hospitality Industry

Dave Montrose is a seasoned executive who has worked across a wide range of properties in the hospitality sector, from branded full-service hotels to ultra-luxury resorts and premium select-service hotels. His career spans diverse markets and operational contexts, including overseeing hotels in cities such as Austin, Nashville, and Indianapolis. Montrose’s extensive background in hotel management, coupled with his expertise in launching and operating properties, makes him a key addition to First Hospitality as the company continues to expand its portfolio.

His experience includes executive roles with companies like Highgate Hotels, where he served as Executive Vice President and division leader. Montrose also held the position of COO at a division of White Lodging and worked at Brush Creek Ranch, a prestigious, award-winning all-inclusive luxury resort. Most recently, he served as the leader of InnVentures, an independent hotel operating company affiliated with Highgate, where he successfully managed over 85 hotels across the U.S.

Driving Operational Excellence at First Hospitality

In his new role at First Hospitality, Montrose will oversee all operational aspects of the company’s portfolio. This includes ensuring efficiency, maximizing profitability, and delivering exceptional guest experiences at each of the properties. Montrose will also provide leadership to the teams responsible for the company’s operations, including those in commercial strategy, people services, accounting, and IT.

One of Montrose’s key responsibilities will be to lead and mentor senior leadership within the company, ensuring alignment with First Hospitality’s overarching organizational goals. His approach will focus on operational excellence and continuous improvement to ensure that the properties under his purview maintain the highest standards of service, quality, and performance.

A Vision for the Future: Strengthening the Brand and Expanding Opportunities

Montrose’s appointment aligns with First Hospitality’s commitment to growth and innovation in the hospitality industry. As COO, he will not only manage the company’s operational processes but also work to enhance the company’s strategic direction, ensuring that First Hospitality continues to be a leader in the industry. His vast experience in managing large portfolios and diverse teams will enable him to guide First Hospitality through future expansions and opportunities for growth.

Commitment to Hospitality Excellence and Operational Efficiency

Montrose’s leadership philosophy centers around efficiency and guest satisfaction. He believes that effective operational management goes hand-in-hand with creating memorable guest experiences. His approach will focus on ensuring that all hotels within First Hospitality’s portfolio offer exceptional service, reflecting the company’s commitment to maintaining high standards across every facet of its operations.

With Montrose’s leadership, First Hospitality aims to continue delivering outstanding performance across its properties, ensuring both financial success and customer satisfaction. Montrose’s experience in managing diverse brands will be crucial as the company seeks to balance operational efficiency with guest experience, making every visit to a First Hospitality property unforgettable.

A Focus on Development and Talent Growth

A key aspect of Montrose’s leadership will also be his focus on talent development within the company. He has consistently demonstrated a commitment to nurturing leadership and operational teams throughout his career. At First Hospitality, Montrose will continue to prioritize people development, providing growth opportunities for emerging leaders in the hospitality industry. This will be critical for First Hospitality as it continues to expand its footprint and enhance its service offerings.

The company’s focus on fostering a dynamic, skilled workforce will align with Montrose’s vision of creating a culture of excellence and accountability across all levels of operation. By empowering employees and investing in their professional development, First Hospitality aims to set a new standard for hospitality leadership.

Montrose’s Role in Expanding First Hospitality’s Portfolio

As First Hospitality continues to grow its portfolio, Montrose’s extensive background in managing both luxury and select-service properties will be invaluable. His expertise in operations, coupled with his strategic outlook, will help ensure that the company is well-positioned for the future of the hospitality industry. With new properties being added to its portfolio, Montrose will play a pivotal role in overseeing the integration and operational performance of each new development, maintaining the high standards of service and operational success that First Hospitality is known for.

Educational Background and Professional Development

Dave Montrose holds a degree in Hotel, Restaurant & Institutional Management from The Ohio State University. His education, combined with over three decades of hands-on experience, has equipped him with a comprehensive understanding of the hospitality industry. His leadership has been instrumental in the success of the various organizations he has been part of, and his expertise will serve First Hospitality well as the company continues to grow and evolve.

Looking Forward: What Montrose Brings to First Hospitality

Montrose’s appointment as COO represents a significant step in First Hospitality’s ongoing commitment to operational excellence and strategic growth. His leadership style, which emphasizes collaboration, efficiency, and guest satisfaction, will play a central role in shaping the company’s future. With a wealth of experience and a proven track record, Montrose is poised to lead First Hospitality to new heights, ensuring that the company remains at the forefront of the hospitality industry.