Why Eugenie Jason’s Appointment at Shebara Resort in Saudi Arabia Will Make You Rethink Your Next Luxury Getaway to the Red Sea!

Published on December 12, 2025

The prestigious Shebara Resort in The Red Sea has appointed Eugenie Jason as its new General Manager, marking a significant leadership shift for the resort. With more than two decades of international experience in the hospitality industry, Jason’s appointment is seen as a strategic move that aligns with Shebara’s vision to redefine luxury hospitality in Saudi Arabia.

A Wealth of Experience in Luxury Hospitality

Eugenie Jason brings with her a wealth of experience garnered over a distinguished career in hospitality. Having spent 14 years with Four Seasons, as well as holding senior roles with Marriott International and Belmond, she has developed a deep understanding of high-end hotel and resort management. Notably, she served as the General Manager of Les Bateaux, a renowned property in France, further solidifying her expertise in managing luxury operations.

Jason’s career trajectory has been marked by a commitment to excellence in guest service, operational efficiency, and innovation. This extensive background will be instrumental in her role at Shebara, as she looks to continue driving the resort’s success while maintaining its reputation for delivering exceptional experiences.

Focusing on Connection, Serenity, and Discovery

In her new position, Eugenie Jason will oversee the resort’s team, focusing on delivering unique and memorable guest experiences centered on the themes of connection, serenity, and discovery. Shebara is positioned as a destination that allows guests to connect with the natural environment and the local culture, offering a retreat that emphasizes peace and tranquility. Jason’s leadership will be crucial in enhancing the resort’s offerings and ensuring that these values are reflected in every guest interaction.

She will manage the resort’s diverse facilities, including its 73 villas, which are located both overwater and along the beachfront. These villas provide guests with stunning views and unparalleled luxury. Additionally, she will oversee the resort’s five dining destinations, including Ariamare, Lunara, iki.roe, Solera, and the Saria Pool Bar & Grill, each offering distinct culinary experiences that cater to a range of tastes and preferences.

Championing Local Talent and Professional Development

A key focus of Jason’s leadership will be the development of local talent within the Saudi hospitality sector. She plans to create opportunities for emerging hospitality professionals in Saudi Arabia, supporting their growth and integration into the workforce. Her efforts will contribute to the country’s broader goal of fostering talent within the tourism and hospitality industries, which are central to the nation’s vision of economic diversification under Vision 2030.

Jason’s commitment to the professional development of Saudi nationals will be in line with the country’s growing emphasis on local workforce participation. By mentoring and nurturing the next generation of hospitality leaders, she aims to help them build rewarding careers while strengthening the industry as a whole.

Sustainability and Respect for Nature at Shebara

As a resort that emphasizes connection to nature, Shebara places great importance on sustainability. Jason will continue to guide the resort’s efforts to integrate eco-friendly practices into its operations, ensuring that the resort’s development and activities respect the surrounding environment. This commitment to sustainability is in alignment with Saudi Arabia’s Vision 2030, which prioritizes environmental stewardship and sustainable development.

In her role, Jason will work closely with her team to implement initiatives that minimize the resort’s ecological footprint while still providing guests with the luxury and comfort they expect. These efforts will include energy-efficient operations, waste reduction strategies, and the responsible sourcing of materials and food products.

Preserving Omani Heritage While Embracing Global Standards

Jason’s leadership approach emphasizes a blend of local authenticity and global hospitality standards. The design and operations at Shebara Resort are carefully crafted to honor the heritage of Saudi Arabia while delivering the kind of international luxury that Hilton properties are known for worldwide. This balance between honoring the local culture and providing high-end service is something Jason is particularly passionate about, ensuring that guests enjoy both an authentic and luxurious experience.

At the Hilton Muscat Al Bandar and DoubleTree by Hilton Muscat Al Waha, she has previously worked with locally sourced products and treatments inspired by regional traditions. The same approach will be applied at Shebara, where treatments featuring local ingredients, such as Luban (frankincense), will be a highlight for wellness-conscious guests.

Contributions to Shebara’s Vision of Redefining Hospitality

Shebara Resort’s ongoing development is rooted in a vision to redefine luxury hospitality in Saudi Arabia and position itself as a key player in the country’s growing tourism sector. Under Jason’s leadership, the resort is poised to continue its commitment to excellence while expanding its appeal to both international tourists and regional visitors.

Her role extends beyond operational management; Jason is dedicated to elevating the resort’s presence within the competitive Saudi hospitality market. Her experience in leading high-performing teams and her extensive background in luxury service standards will ensure that Shebara continues to stand out as a destination that blends tradition with modernity.

A Bright Future for Shebara and Saudi Tourism

Looking ahead, Eugenie Jason’s appointment as General Manager at Shebara Resort is expected to drive the resort’s success and contribute to the growth of Saudi Arabia’s tourism industry. With a focus on sustainability, local cultural integration, and exceptional guest experiences, Shebara is set to become a leading destination in the region.

Jason’s leadership will help maintain the resort’s status as a premium hospitality brand while expanding its role in supporting Saudi Arabia’s Vision 2030 objectives. By focusing on both operational excellence and community engagement, she aims to create a legacy that strengthens Shebara’s position as a beacon of luxury hospitality in the Red Sea region.