Why Hilton’s New Luxury Resorts in Oman Will Make You Rethink Your Next Holiday to Muscat, Dubai, or Abu Dhabi!

Published on December 12, 2025

Hilton’s hospitality footprint in Oman is set to grow significantly with the opening of three new properties along the stunning Barr Al Jissah coastline. This expansion is part of the country’s broader efforts to enhance its tourism offerings and attract 12 million visitors annually by 2040. With major investments in infrastructure, enhanced visitor experiences, and supportive visa reforms, Oman is positioning itself as a prime destination for international travelers.

A Strategic Move for Hilton in Oman

In a landmark partnership with Zubair Corporation, Hilton has signed an agreement to open Waldorf Astoria Muscat Al Husn, Hilton Muscat Al Bandar, and DoubleTree by Hilton Muscat Al Waha. These new properties are set to provide a range of experiences catering to diverse traveler needs, from luxury stays at Waldorf Astoria to more affordable options at Hilton Muscat and DoubleTree by Hilton. Each property aims to reflect the Omani heritage while delivering Hilton’s signature service, making this a significant move for both Hilton and Oman’s tourism sector.

Hilton’s President for the Middle East & Africa, Guy Hutchinson, shared his excitement about the expansion, highlighting Oman’s exceptional appeal, diverse landscapes, and rich culture. These properties will not only attract visitors to Muscat but also support the country’s Vision 2040, which focuses on developing tourism as a key driver of economic growth.

Waldorf Astoria Muscat Al Husn: A New Standard of Luxury

Among the new offerings, Waldorf Astoria Muscat Al Husn stands out as a flagship property. After a meticulous renovation, the hotel will blend Omani heritage with the elegance of the Waldorf Astoria brand. The 180 rooms and suites, five curated dining venues, and the signature Peacock Alley will provide an exceptional, refined experience for guests. The addition of the Waldorf Astoria Spa ensures that this property will offer not only luxury accommodations but also a sanctuary for relaxation and rejuvenation, all set against the backdrop of Oman’s breathtaking landscapes.

The luxurious offering at Al Husn will set a new benchmark for hospitality in Oman, providing a blend of timeless design, exceptional service, and immersive experiences that reflect the country’s culture. The Waldorf Astoria’s distinctive brand, known for its elegance and exceptional service, will surely redefine luxury hospitality in Oman.

Incorporating Omani Culture in Every Detail

At the Hilton Muscat Al Bandar and DoubleTree by Hilton Muscat Al Waha, Hilton ensures that the properties remain aligned with both Omani culture and Hilton’s globally recognized standards. The hotel spas at both properties will feature treatments inspired by Omani Rose and local frankincense (Luban), offering guests authentic wellness experiences. Dining options will showcase locally sourced ingredients, further enhancing the connection to Oman’s rich culture and tradition.

Through these offerings, Hilton aims to provide not only comfortable accommodations but also immersive experiences that highlight the unique flavors and heritage of Oman. Every detail, from treatments to dining menus, will ensure that guests feel truly connected to the destination during their stay.

Sustainability and Hilton’s ‘Travel with Purpose’ Strategy

Hilton’s commitment to sustainability will also be reflected in these new properties along the Barr Al Jissah coastline. The Travel with Purpose strategy, which focuses on reducing environmental impact and generating positive contributions to local communities, will guide the operations of the new hotels. Hilton plans to leverage its LightStay platform to efficiently manage energy, water, and waste, aligning with its broader sustainability goals.

By implementing energy-efficient technologies and minimizing waste, Hilton will ensure that guests can enjoy world-class hospitality while also supporting eco-conscious practices. Furthermore, Hilton’s existing properties in Oman, such as the Hilton Garden Inn Muscat Al Khuwair and the Hilton Salalah Resort, have already established a strong track record of community involvement and environmental stewardship.

Contributing to Oman’s Vision 2040 and Tourism Growth

The addition of Hilton’s new properties is a key step toward realizing Oman Vision 2040, which aims to position the country as a major player in the global tourism industry. As part of the vision, Oman plans to diversify its economy by focusing on the development of its tourism sector, with an emphasis on sustainability, luxury experiences, and cultural heritage.

The opening of these three Hilton properties complements Oman’s ongoing efforts to boost tourism and create jobs. Hilton’s contribution, in line with Vision 2040, is expected to generate significant demand for high-quality accommodations, enhance the destination’s profile, and ultimately contribute to the economic development of the country. As the number of visitors increases, these hotels will help showcase Oman’s appeal as a premier destination for leisure, business, and cultural tourism.

Support for Local Talent and Economic Development

Hilton’s approach to expansion in Oman also emphasizes the development of local talent. By investing in the workforce and providing opportunities for career advancement, Hilton aims to foster a diverse and inclusive workplace. The new hotels will offer training programs and leadership development initiatives, with a focus on empowering local employees, particularly women, to take on leadership roles within the hospitality industry.

This commitment to nurturing local talent will help ensure that Oman’s hospitality sector remains vibrant and competitive, providing sustainable career opportunities for Omanis and contributing to the country’s broader economic goals.

Exploring Oman’s Natural Beauty and Cultural Heritage

The location of the new hotels, in the picturesque Barr Al Jissah area, offers guests access to Oman’s stunning natural beauty. The region’s mountainous landscapes, turquoise waters, and secluded beaches provide a perfect backdrop for outdoor activities like hiking, dolphin-watching, and exploring the nearby Wadi Shab and Dimaniyat Islands.

In addition to its natural beauty, Oman’s cultural offerings, such as Muttrah Souq and Bait Al Zubair Museum, provide guests with a deeper understanding of the country’s rich heritage. Hilton’s new properties will act as gateways to both the adventure-filled outdoors and the vibrant cultural experiences that Oman has to offer.

Hilton’s Strategy for the Future: Expansion and Innovation

As Hilton continues to expand in the Middle East and Africa, the company remains committed to adapting to local market needs while maintaining the high standards of hospitality it is known for globally. Hilton’s success in Oman reflects the company’s ability to diversify its offerings and cater to a wide range of travelers, from luxury seekers to those looking for more affordable yet high-quality options.

Hilton’s ongoing expansion in Oman and the wider GCC region demonstrates the company’s strategic focus on tapping into the growing demand for high-quality hospitality services. By blending world-class accommodations with a deep respect for local culture, Hilton aims to continue being a driving force in the region’s tourism industry.