Why Kyoto Remains Busy Even as China’s Travel Warning Dents Tourist Numbers

Published on December 1, 2025

Japan’s tourism industry experienced an unforeseen disruption in November 2025. The influx of Chinese tourists, who have long been one of the biggest foreign visitor groups to Japan, was severely impacted when China issued a formal travel advisory advising its citizens not to travel there. Following increased diplomatic tensions between China and Japan, which were primarily caused by political differences, this advisory was issued. One of Japan’s most popular tourist destinations, Kyoto, is currently feeling the effects of this change, with a discernible drop in Chinese visitors. Although foot traffic in some areas has immediately decreased as a result, Kyoto’s tourism scene is still remarkably active overall because of the flexibility of both domestic and foreign travellers.

The Impact of China’s Travel Advisory on Kyoto

Kyoto is a city steeped in cultural heritage, known for its ancient temples, historical districts, and breathtaking natural beauty. Its popularity among international tourists, particularly those from China, has been well-documented. Historically, Chinese visitors accounted for a significant portion of Kyoto’s tourism traffic, with many flocking to the city’s iconic sites, such as the Kiyomizu-dera Temple, Fushimi Inari Shrine, and the Arashiyama Bamboo Grove. The city’s vibrant markets, narrow streets, and traditional teahouses had become hubs for Chinese tourists seeking to immerse themselves in Japan’s rich culture.

However, following the Chinese government’s warning, there has been a sharp decline in the number of Chinese tourists in Kyoto. The city’s once crowded streets, particularly in the most popular tourist spots, have seen a noticeable reduction in the bustling presence of Chinese travel groups. Local business owners, tour guides, and hoteliers have remarked that areas once teeming with Chinese visitors, especially during peak tourist seasons, have become significantly quieter. The downturn in visitor numbers has raised concerns about the economic impact on Kyoto’s tourism-dependent businesses. Despite this, the city has not descended into a “ghost town”, and local officials are keeping an optimistic view that the tourism industry will adapt and recover in the coming months.

A Temporary Respite for Overtourism in Kyoto

The drop in Chinese visitors has inadvertently provided a temporary break from the pressures of overtourism that Kyoto has long struggled with. Kyoto has been infamous for its crowded tourist hotspots, particularly during the peak seasons when the city sees an influx of international tourists. Popular areas like Gion, the city’s historic geisha district, and the path leading up to Kiyomizu-dera have been overcrowded with visitors, sometimes making it difficult for local residents to go about their daily routines.

For a brief period, the reduction in Chinese arrivals has allowed some of these areas to breathe a little easier. Narrow streets, once choked with tourists, now appear less congested, offering a more pleasant experience for those who visit. Local residents, too, have noticed the change, with some welcoming the relative peace and quiet that has returned. However, this respite is likely to be temporary. As soon as diplomatic tensions ease, it is expected that the tourism sector will return to normal levels, with Chinese tourists once again flocking to Kyoto’s attractions.

The Role of Global and Domestic Tourists in Filling the Gap

While the absence of Chinese tourists is felt, it has not left Kyoto completely devoid of visitors. Tourists from other parts of the world, including Europe, Southeast Asia, and the Americas, have continued to visit Kyoto. These visitors are less impacted by the diplomatic tensions and have filled the void left by the drop in Chinese arrivals. In addition, domestic tourists from other parts of Japan, particularly from urban centres like Tokyo and Osaka, have increased their visits to Kyoto.

This has meant that, although certain popular sites may be less crowded than before, the overall foot traffic in Kyoto has remained relatively stable. Some areas, such as the Nishiki Market and Kiyomizu-dera, continue to attract a steady flow of international and domestic tourists, suggesting that Kyoto’s appeal as a cultural destination remains strong. Local businesses have adapted by diversifying their offerings, catering to the demands of these new visitors while also focusing on maintaining high-quality services.

The Economic Ripple Effect on Kyoto and Japan’s Tourism Sector

The loss of Chinese tourists is not confined to Kyoto. Throughout Japan, businesses heavily dependent on tourism, particularly those in the retail and hospitality sectors, have been impacted. Retailers in Kyoto, particularly those selling luxury goods and souvenirs popular among Chinese tourists, have seen a noticeable dip in sales. Similarly, hotels and transport services that catered primarily to Chinese groups are also feeling the pinch.

The broader impact of this downturn is being felt across Japan’s tourism economy. Tourism is a critical sector of the Japanese economy, contributing significantly to national GDP. The decline in Chinese arrivals has the potential to cost the industry billions of yen in lost revenue. This situation presents a challenge for the Japanese government and tourism agencies, which have worked hard to develop strategies to attract a diverse range of international visitors. However, there is optimism that Japan will eventually bounce back, especially as other markets, including Southeast Asia and the United States, continue to show interest in Japanese travel experiences.

Kyoto’s Path Forward: Sustainable Tourism and the Future

As the dust settles on the immediate effects of the Chinese travel advisory, Kyoto’s tourism sector must now turn its focus to long-term sustainability. The city, like many others globally, has faced significant pressure from overtourism in recent years. The sudden lull in Chinese tourism offers a rare opportunity to rethink the way the city manages its visitor numbers and strives for a more sustainable approach to tourism.

Local authorities, tourism boards, and industry stakeholders may begin to shift their focus to diversifying the types of tourists that visit Kyoto. Efforts could include promoting lesser-known attractions, such as the city’s quiet gardens, secluded temples, and less-visited historical districts. Encouraging off-season travel could also help alleviate the congestion in peak periods. The pandemic has shown the world the value of sustainability in tourism, and this is an opportunity for Kyoto to reevaluate its strategies.

Navigating Uncertainty and Opportunity

Although there has been a noticeable drop in Chinese travel to Kyoto since the travel warning in 2025, Kyoto’s tourism narrative is far from over. Travellers from all over the world will continue to be drawn to the city by its stunning scenery and rich cultural legacy. Kyoto has the chance to reevaluate its tourism strategy, balance visitor numbers, and adopt sustainable practices that benefit both the local community and the global visitor base as a result of the brief slowdown in visitor numbers.

Kyoto’s fortitude will be put to the test as circumstances change. However, Kyoto can maintain its position as one of Japan’s most popular travel destinations for many years to come with careful planning, adaptation, and an emphasis on responsible tourism.