Why Odisha is Becoming a Must-Visit Destination for International Tourists, With Rising Numbers from Japan, Italy, and Germany – The Ultimate Guide for Visitors

Published on December 7, 2025

Odisha, a state renowned for its rich cultural heritage and stunning natural beauty, is fast becoming a top destination for international travelers. The growing number of foreign visitors highlights Odisha’s appeal, with an impressive increase in tourist arrivals over the past few years. Known for its ancient temples, pristine beaches, and vibrant festivals, Odisha offers a unique blend of history, spirituality, and natural attractions that are increasingly attracting global attention. The state’s rise in international tourism is a testament to its expanding global recognition and its place on the world’s tourism map.

Impressive Growth in Foreign Tourist Arrivals

Over the past five years, Odisha has witnessed a steady increase in the number of foreign tourists. According to official reports, the state saw a total of 1.33 lakh international visitors between 2020 and 2024. The pandemic years of 2020 and 2021 saw a sharp dip in tourist numbers, as global travel came to a halt. In 2020, Odisha recorded just 10,206 international tourists, a number that significantly dropped in 2021 to 2,269. However, with the gradual recovery of the global tourism industry, Odisha saw a remarkable resurgence in its foreign tourist footfall.

By 2022, the number of foreign visitors increased to 22,172, and it soared further in 2023 to 45,173. This upward trajectory continued into 2024, with Odisha recording 53,392 foreign tourists, showcasing a significant rebound in international travel to the state. This surge reflects not only the recovery of the tourism industry but also the increasing global recognition of Odisha’s attractions.

Japan Tops the List of Foreign Visitors to Odisha

Japan has emerged as the leading country contributing to this rise in foreign tourist arrivals to Odisha. In 2024, 4,423 Japanese nationals visited the state, making Japan the top source of foreign visitors. The growing cultural exchange between India and Japan, coupled with Odisha’s rich cultural heritage, has made it a sought-after destination for Japanese tourists. Japan’s prominence in the list of visiting nations is a clear indication of the state’s appeal in East Asia.

Following Japan, Italy stands as the second-highest contributor, with 3,830 Italian tourists flocking to Odisha in 2024. Germany follows closely with 3,722 visitors, while the UK and France also feature prominently, with 3,715 and 3,008 tourists, respectively. These statistics underline the global appeal of Odisha, drawing visitors from Europe, East Asia, and beyond.

Why Is Odisha Gaining Popularity Among International Tourists?

Several factors contribute to Odisha’s growing popularity among foreign tourists. The state is home to a rich tapestry of cultural, religious, and historical sites that attract travelers seeking to explore India’s spiritual and ancient heritage. The famous Konark Sun Temple, a UNESCO World Heritage Site, is one of the most visited monuments in the state, drawing visitors from across the globe. Other notable attractions include the Jagannath Temple in Puri, Rath Yatra, and the Chilika Lake, a haven for birdwatchers and nature enthusiasts.

Odisha’s vibrant festivals, such as the Durga Puja and Diwali, offer an immersive cultural experience, drawing international visitors eager to witness the state’s unique traditions and celebrations. The Rath Yatra, one of the most famous festivals in India, is a major draw for foreign tourists, especially those from Japan, where the festival is seen as a symbol of spiritual unity.

In addition to its cultural attractions, Odisha boasts stunning beaches like Puri, Chandrabhaga, and Gopalpur, which have gained popularity among international travelers seeking a serene coastal getaway. The state is also home to numerous wildlife sanctuaries and national parks, including the famous Simlipal National Park, which attract nature lovers and eco-tourists.

How Can Travelers Make the Most of Their Odisha Visit?

For travelers planning a trip to Odisha, there are several tips to make the most of their experience. Here are some travel suggestions to help make your visit enjoyable and memorable:

1. Visit the Famous Temples: Odisha is home to some of India’s most sacred temples. Ensure to visit the Jagannath Temple in Puri, the Lingaraj Temple in Bhubaneswar, and the Konark Sun Temple to immerse yourself in the state’s rich religious heritage.
2. Explore the Beaches: Odisha’s beaches, such as Puri, Chandrabhaga, and Gopalpur, are perfect for relaxing by the sea, enjoying water sports, and witnessing beautiful sunrises and sunsets.
3. Attend Local Festivals: If your visit coincides with Rath Yatra or Durga Puja, don’t miss the chance to witness these grand festivals. They offer a unique cultural experience that you won’t find anywhere else.
4. Nature and Wildlife: Take a trip to Chilika Lake for birdwatching or explore the wilderness of Simlipal National Park. Odisha’s natural beauty is truly captivating.
5. Taste Local Cuisine: Odisha has a rich culinary tradition. Be sure to try local delicacies like dalma, pakhala bhata, and chhena poda to experience the authentic flavors of the state.

The Path Ahead for Odisha’s Tourism Industry

The growth in foreign tourist arrivals marks a promising future for Odisha’s tourism sector. With its diverse range of attractions, from historical temples and cultural festivals to natural wonders and serene beaches, the state has all the ingredients to become a major player in India’s tourism industry.

Government efforts to improve infrastructure, promote cultural tourism, and boost international flights have played a significant role in this growth. The rise in foreign tourist arrivals demonstrates the global interest in Odisha, and with continued efforts to enhance the visitor experience, the state is poised to attract even more international travelers in the coming years.