Why Uzbekistan, Kazakhstan, Kyrgyzstan, and Tajikistan Are the Next Big Travel Trend for South Korean Travelers

Published on December 4, 2025

As global travel trends shift and new destinations gain prominence, Central Asia is emerging as a must-visit region for South Korean travelers. From the ancient cities along the Silk Road to breathtaking landscapes and rich cultural heritage, Central Asia offers a unique combination of adventure, history, and authenticity that is capturing the attention of tourists worldwide. According to recent data from Agoda, the region has seen a significant rise in interest from South Korean travelers, with searches for Uzbekistan, Kazakhstan, Kyrgyzstan, and Tajikistan increasing by 225% from January to October 2025. This growth is driven by a combination of direct flights, growing accessibility, and the region’s untapped potential as a destination for those seeking a more authentic, off-the-beaten-path experience.

As air routes to Central Asia expand, more South Koreans are eager to discover the beauty and diversity of this fascinating part of the world. Whether you’re interested in exploring UNESCO World Heritage Sites, trekking through mountain ranges, or discovering vibrant local cultures, Central Asia offers something for everyone. This article delves into the rising appeal of the region, highlighting key destinations and travel trends that make it an exciting option for South Korean travelers looking to expand their horizons in 2025.

Uzbekistan: A Historic Hub of the Silk Road

Uzbekistan has experienced an explosive rise in interest from South Korean travelers in 2025, with search volumes soaring by 234%. As a key stop along the ancient Silk Road, Uzbekistan offers visitors a blend of rich history, stunning architecture, and cultural landmarks. This year, the capital Tashkent saw the largest increase in search interest, with a 289% rise following the launch of T’way Air’s direct flight from Incheon to Tashkent. This flight marked the first direct service to Uzbekistan by a Korean low-cost carrier, making the country more accessible to South Korean tourists.

In addition to Tashkent, cities like Samarkand and Bukhara — both recognized as UNESCO World Heritage Sites — have seen increased interest, with searches for Samarkand increasing by 127% and Bukhara by 59%. Known for their stunning architecture, historic mosques, and ancient marketplaces, these cities offer a glimpse into Uzbekistan’s glorious past.

• Key attractions in Uzbekistan:
  • Tashkent: A blend of modernity and tradition, with a vibrant cultural scene.
  • Samarkand: Famous for its architectural wonders like Registan Square.
  • Bukhara: A UNESCO World Heritage Site filled with ancient monuments and vibrant bazaars.

Kazakhstan: A New Favorite Among South Korean Travelers

Kazakhstan, with a staggering 295% increase in search volume from South Korea, is quickly becoming one of the most popular destinations in Central Asia. The launch of Eastar Jet’s direct flight from Incheon to Almaty in April 2025 has played a significant role in boosting the region’s appeal. Almaty, Kazakhstan’s largest city, saw search interest surge by 348%, making it one of the fastest-growing travel spots among South Korean visitors.

In addition to Almaty, Shymkent, Kazakhstan’s third-largest city, has also gained traction, with search volume increasing by 89% following the launch of SCAT Airlines’ direct flight from Incheon. Known for its natural beauty, ski resorts, and vibrant cultural heritage, Kazakhstan offers a perfect blend of urban life and outdoor adventures.

• Key attractions in Kazakhstan:
  • Almaty: Known for its mountain views, vibrant arts scene, and outdoor activities.
  • Shymkent: A bustling city with rich historical sites and local culture.
  • Kazakhstan’s mountains and resorts: Perfect for trekking, skiing, and adventure tourism.

Kyrgyzstan: The Alps of Central Asia

Often referred to as the “Alps of Central Asia,” Kyrgyzstan is becoming a top destination for South Korean travelers, with 61% more searches this year. Known for its dramatic mountain landscapes and Lake Issyk-Kul, Kyrgyzstan is a haven for adventure seekers and nature lovers. The country is home to some of the most stunning trekking routes, making it a perfect choice for those looking to combine travel with outdoor exploration.

Karakol and Cholpon-Ata, both located on the shores of Lake Issyk-Kul, have seen 127% and 83% increases in searches, respectively. Bishkek, the capital, has also seen a rise in interest, with searches increasing by 46%. Kyrgyzstan’s appeal lies in its untouched beauty, including pristine lakes, majestic mountains, and rich nomadic culture.

• Key attractions in Kyrgyzstan:
  • Lake Issyk-Kul: A stunning alpine lake, perfect for swimming, hiking, and trekking.
  • Karakol: A popular destination for trekking and adventure sports.
  • Cholpon-Ata: Known for its natural beauty and historical sites.

Tajikistan: A Hidden Gem in Central Asia

Tajikistan has seen a more modest increase in search interest, with a 43% rise in searches by South Korean travelers. The capital city of Dushanbe has gained popularity due to its unique European-style architecture, traditional bazaars, and rich cultural heritage. The 41% increase in search volume for Dushanbe reflects the growing interest in Tajikistan as an emerging tourism destination.

While Tajikistan may not yet have the same widespread recognition as its neighbors, it offers a truly authentic experience, with stunning landscapes, including the Pamir Mountains, and a fascinating blend of Soviet-era history and traditional Central Asian culture.

• Key attractions in Tajikistan:
  • Dushanbe: Known for its elegant architecture, markets, and historical landmarks.
  • Pamir Mountains: A breathtaking destination for trekking and mountain climbing.

Agoda’s Role in Central Asia’s Rise

As one of the largest digital travel platforms, Agoda has played a significant role in making Central Asia more accessible to travelers from South Korea. Offering over 6 million properties, 130,000 flight routes, and 300,000 activities, Agoda allows travelers to seamlessly plan their trips, from booking flights to choosing accommodations and activities.

By providing a wide range of options, Agoda has made it easier for South Korean travelers to explore new destinations in Uzbekistan, Kazakhstan, Kyrgyzstan, and Tajikistan. As more airlines introduce direct routes to Central Asia, Agoda will continue to support this growing trend by providing travelers with the tools to discover the best deals and experiences.

Conclusion:
As Central Asia continues to rise in popularity among South Korean travelers, countries like Uzbekistan, Kazakhstan, Kyrgyzstan, and Tajikistan are becoming must-visit destinations for those seeking adventure, culture, and authenticity. With more direct flights, enhanced accessibility, and a rich array of experiences to offer, the region is set to become a major player in the global tourism market. Whether you’re exploring the Silk Road, trekking through mountain ranges, or immersing yourself in local traditions, Central Asia is ready to offer an unforgettable experience to travelers from around the world.