Wideroe Appoints APG as its online General Sales Agent in The UK

Friday, September 22, 2023


Widerøe, Norway’s largest regional airline, has appointed APG as its online General Sales Agent (GSA) in the United Kingdom. Under the agreement, APG will be providing the airline with wide-ranging sales and marketing activities, as well as reservations and ticketing services.

Widerøe, with its rich history dating back to 1934, has been a trusted and reliable choice for travellers in Norway and beyond. As a GSA for Widerøe, APG will play a pivotal role in promoting the airline’s services and enhancing its market reach in the UK.

Kristin Gaustad, Sales and Marketing Manager-Leisure, Norway commented: “Widerøe is pleased to announce that we’ve appointed APG as our GSA in UK. With local representation, we will be able to give our UK agents and customers better service and assistance, which again should lead to better knowledge and increased sales of our flights between UK and Norway, and on our extensive network in Norway. We look forward to welcoming even more UK passengers on board.”

Alan Daniels, Director of Sales & Operations UK added: “We are delighted to partner with Widerøe, the largest regional airline in Scandinavia. APG UK has been given an amazing opportunity to further grow business across Europe with current scheduled services to Aberdeen, Liverpool & London Stansted in the UK. Traffic to Norway has rebounded back to 2019 levels and we believe that there is a huge opportunity to further grow tourism out of the UK and to increase business with our corporate partners”.

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