Windsor Aughtry Unleashes Renovation To Transform Virginia And Louisiana Hotels, Promising Unmatched Guest Experiences

Published on November 21, 2025

Windsor Aughtry, a company from Greenville, has done vast renovations on both properties which are both in prime places in the middle of the thriving university markets. The large-scale revamp is one of the steps in the long-term collaboration with Hospitality America, which has been running the properties for years. The renewed properties are designed to give an uplifted experience to the business and leisure travelers alike, besides that they are also intended to revive the regions through tourism and economic growth.

Enhancing Guest Experience: SpringHill Suites Roanoke

Located in Virginia’s bustling Roanoke area, the SpringHill Suites by Marriott Roanoke is now better equipped to cater to the needs of a diverse range of guests. The hotel’s renovations include fully refreshed guestrooms and suites, a redesigned lobby, and upgrades in public spaces, all in alignment with Marriott’s latest brand standards. The property now features 127 spacious guestrooms, a Lobby Bar, an indoor pool, a fitness centre, and meeting spaces ideal for both business and leisure events. Guests can also enjoy an expanded convenience market and on-site laundry services.

Roanoke, a city located just over an hour from Virginia Tech’s main campus in Blacksburg, has long been a prime destination for students, faculty, alumni, and sports fans. With frequent visits during game days, graduation ceremonies, and parent weekends, the area sees high hotel demand, making it an ideal location for renovations. The updated SpringHill Suites property will not only appeal to visitors seeking modern amenities but will also serve as a hub for tourists attending conferences and university events in the region.

Daniel Lock, Vice President of Commercial Strategy at Hospitality America, noted that Roanoke’s position as a metropolitan area with more hotel options than the immediate Blacksburg area creates a year-round demand for accommodations, especially from students, alumni, and prospective students. This renovation positions the hotel as a strong competitor for visitors attending the many academic and sporting events in the region.

Hampton Inn Baton Rouge: Catering to Multiple Segments

In Baton Rouge, Louisiana, the Hampton Inn & Suites Baton Rouge Downtown has undergone a remarkable transformation, offering enhanced services for its guests. The renovation has completely refreshed the guestrooms and public areas, as well as introduced new food and beverage offerings to cater to both business and leisure visitors. Notably, the hotel now boasts self-serve beer and wine taps, providing a unique and convenient amenity for guests, particularly those visiting for leisure or events.

The property’s location in Baton Rouge’s central business district makes it a prime destination for both tourists and business travellers. The hotel is situated close to notable landmarks, including the Louisiana Old State Capitol and Raising Cane’s River Center Arena, while also being within proximity to major universities like Louisiana State University and Southern University. By tapping into the diverse segments of academic, business, sports, and leisure tourism, the Hampton Inn Baton Rouge has solidified itself as a go-to accommodation choice in Louisiana’s capital.

The renovations are expected to bolster the hotel’s appeal to tourists and visitors coming for conferences, university events, and leisure travel. Ben Campbell, CEO of Hospitality America, emphasised that the continued investment by Windsor Aughtry in these properties demonstrates a strong commitment to improving guest experiences. This, in turn, ensures that the hotel remains a prominent player in the region’s highly competitive hospitality sector.

Boosting Local Tourism and Economic Growth

Both of these hotels play a significant role in driving tourism and supporting the local economy. The renovations not only enhance the guest experience but also contribute to regional growth by providing modern, high-quality accommodations that attract visitors to Roanoke and Baton Rouge. The proximity to major universities and conference centres ensures that these hotels will continue to serve as essential assets for tourists and business travellers alike.

For Windsor Aughtry, these renovations highlight their long-term investment strategy, ensuring that their properties remain competitive and appealing to an evolving market. The renovations support the company’s broader vision of delivering high-value experiences for guests while positively impacting the communities in which they operate.

As the tourism sector continues to recover and grow, hotels that invest in enhancing their properties will be better positioned to attract a wider range of visitors. The SpringHill Suites Roanoke and Hampton Inn Baton Rouge are expected to experience increased demand, particularly from the university crowd, sports fans, and conference attendees, making them key contributors to the continued growth of their respective regions.

Long-Term Collaboration and Future Prospects

The 5 million USD renovations at both hotels showcase the strength of the long-term collaboration between Windsor Aughtry and Hospitality America. The successful partnership between the two entities ensures that these properties remain well-positioned to meet the evolving needs of guests while supporting local tourism and economic development. The improvements made at SpringHill Suites by Marriott Roanoke and Hampton Inn Baton Rouge Downtown reflect the commitment of both companies to providing exceptional hospitality and enhancing the guest experience.

These properties, which are still considered significant assets for Windsor Aughtry and Hospitality America, will certainly be the ones to boost tourism growth along with local communities in Virginia and Louisiana.

Image Credit: SpringHill Suites by Marriott Roanoke