Winter Sports Enthusiasts now Flock to West Virginia as Tourism Set to Break Records

Published on December 17, 2025

West Virginia’s tourism industry is on track for another record-breaking year in 2025, thanks in part to recent snowfall that has revitalized the state’s ski resorts and winter tourism activities. The heavy snowfall over the weekend has provided the perfect conditions for skiing and snowboarding, drawing winter sports enthusiasts to the Appalachian Mountains and beyond.

Although the winter storm left its mark with frigid temperatures and icy conditions in some rural areas, it has also resulted in a boom for the ski industry and contributed to the growth of winter tourism. West Virginia’s resorts, already a popular destination for snow sports lovers, are seeing an uptick in visitors, eager to enjoy the slopes after several seasons of mild winter weather.

Winter Sports Driving Tourism to West Virginia

West Virginia is known for its rugged terrain and mountain landscapes, making it an ideal destination for winter sports. The state’s ski resorts have long been a key part of its tourism industry, with visitors flocking to destinations such as Snowshoe Mountain Resort, Canaan Valley Resort, and Timberline Four Seasons Resort. These locations, well-equipped for snow sports, provide the perfect backdrop for skiing, snowboarding, and other winter activities.

The heavy snowfall has provided ideal conditions for skiing and snowboarding, bringing an influx of tourists to these resorts. Snowshoe Mountain, in particular, has seen increased traffic, with winter sports enthusiasts hitting the slopes to take advantage of the fresh snow. The resort, one of the largest in the state, has been bustling with activity, offering a wide range of slopes and snowboarding parks for skiers of all levels.

The snowstorm may have caused some disruptions, such as icy roads and school closures across the state, but it has also brought a wave of winter sports enthusiasts. Visitors have been flocking to resorts, eager to make the most of the fresh snowfall, boosting the local economy and supporting businesses that rely on winter tourism.

Resorts and Attractions in West Virginia’s Winter Tourism Industry

West Virginia offers an array of options for winter tourism, from high-end ski resorts to scenic locations perfect for snowshoeing and hiking. In addition to skiing and snowboarding, visitors can enjoy other winter activities such as snowmobiling, ice skating, and tubing at various resorts throughout the state.

Snowshoe Mountain Resort is one of West Virginia’s most famous resorts, boasting a wide range of slopes, snowboarding parks, and accommodations. It is one of the busiest resorts in the state during the winter season, drawing both novice and experienced skiers.

Canaan Valley Resort, another popular destination, offers skiing, snowboarding, and cross-country skiing. The resort is known for its excellent facilities and breathtaking views of the valley, attracting families and winter sports enthusiasts alike.

Timberline Four Seasons Resort provides visitors with a more intimate experience, offering ski trails and snowboarding options with fewer crowds, making it an excellent choice for those looking for a quieter getaway.

Beyond the resorts, West Virginia’s state parks, such as Blackwater Falls State Park and Spruce Knob, offer opportunities for snowshoeing, hiking, and enjoying the beauty of winter landscapes. These parks have become increasingly popular with tourists who appreciate the peace and natural beauty of West Virginia’s winter wonderland.

The Economic Impact of Winter Tourism in West Virginia

Winter tourism is a significant driver of West Virginia’s economy, particularly in the mountain regions where ski resorts and winter sports are key attractions. The influx of visitors not only supports the resorts but also benefits local businesses, including hotels, restaurants, and retail shops.

The state’s investment in improving winter infrastructure, including snow removal, access to ski lifts, and enhanced resort facilities, ensures that visitors have a smooth and enjoyable experience. The tourism sector is also supported by marketing campaigns and partnerships that highlight West Virginia’s winter offerings to a wider audience, both regionally and nationally.

Winter Festivals and Events in West Virginia

In addition to skiing and snowboarding, West Virginia hosts a variety of winter festivals and events that attract tourists during the colder months. These include:

The Winterfest in Beckley, which features ice carving competitions, live entertainment, and local food vendors, making it a popular family-friendly event.

The Snowshoe Blues Festival, held annually at Snowshoe Mountain, which combines live music with the thrill of winter sports, making it a unique experience for those looking to enjoy both culture and adventure.

Canaan Valley’s Winter Carnival, a celebration of winter sports with activities ranging from snowman-building contests to ski races.

These festivals, combined with the region’s natural beauty and excellent winter sports facilities, help position West Virginia as a top destination for winter tourism.

Planning Your Winter Trip to West Virginia

For travelers planning to visit West Virginia during the winter season, it’s important to book accommodations in advance, especially during peak holiday periods when ski resorts tend to fill up quickly. West Virginia offers a variety of lodging options, ranging from resort-style hotels to cozy mountain cabins.

Visitors should also check the weather conditions before traveling, as snowstorms can affect road conditions. Many resorts and accommodations offer shuttle services and snowmobile rentals, providing convenient access to the slopes and surrounding areas.

The West Virginia Division of Tourism offers detailed travel guides and resources for tourists interested in exploring the state’s winter offerings. Whether you’re planning to ski at one of the resorts or simply enjoy the beauty of the mountains, West Virginia’s winter season has something for every traveler.

Conclusion: A Record-Breaking Year for Winter Tourism in West Virginia

Thanks to favorable snow conditions and increased interest in winter sports, West Virginia is heading toward another record year for tourism. The combination of stunning mountain landscapes, vibrant festivals, and world-class ski resorts makes it a prime destination for winter travelers. As the snow continues to fall, tourism to the state’s resorts is expected to continue flourishing, supporting local economies and contributing to the overall growth of West Virginia’s tourism industry.