Winter wonderland Courchevel attracts Indian tourists with alpine luxury

Monday, February 5, 2024

One Rep Global, a front-runner in sales, marketing, and PR representation for the luxury and ultra-luxury hospitality sector in India, proudly announces a groundbreaking partnership with Courchevel Tourisme.

This strategic collaboration is poised to redefine the luxury travel experience for the Indian market, aligning with Courchevel’s reputation as the epitome of Alpine luxury. Nestled in the French Alps, Courchevel is distinguished by its extended ski season and pristine snowscapes, offering a quintessential winter wonderland that is unparalleled in Europe.

Courchevel spans three valleys and encompasses six idyllic villages, each perched at altitudes between 1100m and 1850m, and each radiating a unique character and charm. The destination offers an impressive suite of amenities, including 47 hotels, more than 100 restaurants with six Michelin stars among them, 102 ski slopes covering 150 kilometers, and a myriad of attractions from a snow park to seven piou-piou & easy skiing areas, ensuring a multifaceted experience for every visitor.

Mr. Hemant Mediratta, Founder & CEO of One Rep Global, expressed enthusiasm about the partnership, with Courchevel noting the evolving preferences of Indian travelers towards unique and bespoke experiences. “This alliance with Courchevel Tourism Board is a testament to the dynamic evolution of luxury tourism preferences among Indian travelers, who are increasingly seeking unique and immersive experiences. We are excited to embark on this journey, which promises to redefine luxury travel for our discerning clientele,” he stated.

Echoing this sentiment, Mr. Sanjay Arya, Advisory Board, One Rep Global and Managing Director, K.F.T. Holidays, highlighted Courchevel’s unparalleled blend of adventure and luxury. “Our collaboration aims to offer an exclusive alpine adventure that combines the thrill of outdoor activities with the comforts of luxury, creating unforgettable experiences for our Indian clients,” he remarked.

Courchevel is not just a winter destination but is evolving into a year-round retreat for tourists. The resort offers a diverse range of accommodations to suit every preference and budget, from modest apartments to luxurious palaces, making it accessible to a wide audience. The destination’s proximity to international airports, including Geneva and Lyon, enhances its appeal, providing easy access to Indian tourists.

The resort’s dedication to hosting prestigious events like the Women’s Alpine Skiing World Cup and World Ski Championships adds to its allure, attracting sports enthusiasts from around the globe. Courchevel’s sunny position, breathtaking mountain views, and variety of slopes cater to all levels of ski enthusiasts, from beginners to experts.

Moreover, Courchevel is a haven for shoppers and food enthusiasts. With over 40 designer stores, including high-end brands like Chanel, Prada, and Louis Vuitton, as well as a selection of restaurants offering vegetarian, vegan, and Indian cuisine, it promises a holistic luxury experience.

Ms. Alexia Laine, General Manager, Courchevel Tourisme, shared her excitement about the partnership, emphasizing the potential for Courchevel to become the preferred ski resort for the Indian market. “With One Rep Global’s expertise in B to C, C to C, and media relations, we are confident in increasing Courchevel’s visibility and appeal to the booming Indian market,” she stated.

This partnership between One Rep Global and Courchevel Tourisme is set to enchant the Indian travel audience, blending adventure, luxury, and Alpine grandeur into an irresistible proposition. As Courchevel joins One Rep Global’s prestigious portfolio, this collaboration is a beacon of innovation and excellence in the luxury travel industry, promising to captivate and inspire the Indian market.

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