Wizz Air Partners with AS Roma: Official Airline of Italy’s Serie A Club with Sleeve Sponsorship and Exclusive Travel Offers

Published on December 16, 2025

Wizz Air, one of Europe’s leading low-cost airlines and a key player in Italy’s aviation sector, has entered into a significant new partnership with Serie A club AS Roma. This announcement marks a pivotal moment for both brands, as Wizz Air steps into the world of football sponsorship with its first-ever collaboration with a football club. The agreement positions Wizz Air as a Main Partner of AS Roma and brings a notable first: a sleeve sponsorship debuting on 15 December. Along with this, Wizz Air will assume the role of Official Airline for AS Roma, providing air travel for the team to their domestic matches throughout the season.

This landmark partnership signifies the alignment of two major entities, both renowned for their commitment to excellence, their passionate fanbases, and their ability to inspire. With this deal, Wizz Air extends its reach beyond the skies, solidifying its connection to AS Roma’s supporters and the broader football community.

A Shared Passion for Excellence and Community Engagement

Michael Gandler, the Chief Business Officer of AS Roma, expressed his excitement at welcoming Wizz Air to the AS Roma family. He highlighted the synergy between the two organizations, noting that both have high standards, foster passion, and maintain a strong bond with their supporters. Football, like air travel, brings people together, and through this partnership, both brands hope to enhance their presence within the community while offering their fans unforgettable experiences. The sleeve sponsorship, prominently displayed on AS Roma’s matchday kits, is a tangible representation of this new chapter in the club’s commercial growth.

Expanding AS Roma’s Global Reach

As part of this partnership, Wizz Air’s logo will be prominently featured across numerous AS Roma touchpoints. This includes visibility during matchdays, digital platforms, and a host of dynamic fan-engagement initiatives. These efforts are designed to create more opportunities for supporters to connect with both the airline and the football club. With Wizz Air’s modern fleet and its commitment to making air travel accessible to all, the airline’s collaboration with AS Roma aims to offer exclusive promotions and travel packages tailored for the club’s passionate fans.

The partnership goes beyond just branding. Wizz Air will actively support the Giallorossi fans by providing them with opportunities to stay closer to the club, both for home and away matches. This includes special activations that will enhance the fan experience, enabling supporters to travel more easily to matches while enjoying the benefits of Wizz Air’s renowned affordability and service.

A Strong Cultural Connection

Silvia Mosquera, the Commercial Officer for Wizz Air, echoed the excitement surrounding the partnership, emphasizing the cultural connection between Wizz Air and AS Roma. Like AS Roma, Wizz Air has a deep connection with its Italian fanbase and shares the club’s ambition and energy. Mosquera noted that just as football unites people, Wizz Air connects millions of passengers across Europe and beyond. By becoming the Official Airline of AS Roma, Wizz Air is not just supporting the team; it is also helping create unforgettable moments for fans, both on the ground and in the air.

This partnership also represents the airline’s expanding role in supporting Italian sports, as it aligns itself with a club that is steeped in history and pride, rooted in the heart of the Italian capital, Rome. The club’s global fanbase and prestigious legacy provide Wizz Air with an unparalleled platform to showcase its services and foster greater brand loyalty.

Strengthening AS Roma’s Commercial Strategy

For AS Roma, this deal aligns with the club’s ongoing efforts to enhance its global commercial strategy. The club has been strategically forming alliances with world-class partners who share its values and ambitious trajectory. By teaming up with Wizz Air, AS Roma is positioning itself for even greater success on and off the field, building on its already solid commercial partnerships and elevating its global reach.

With millions of loyal supporters worldwide, AS Roma continues to drive growth and expand its presence both in Italy and abroad. The partnership with Wizz Air is a clear step towards increasing the club’s visibility across key markets, including Italy and beyond, while tapping into the broader sports tourism sector. Fans can now expect an even closer connection with the team, supported by exclusive travel experiences and new opportunities to engage with the club.

A Partnership Built on Bold Growth

The Wizz Air-AS Roma partnership brings together two organizations that have seen bold growth in their respective industries. Wizz Air, known for its competitive pricing and innovative services, continues to grow its footprint in European aviation. Similarly, AS Roma’s commercial strategies have helped the club build a solid fanbase both domestically and internationally. This partnership is set to enhance both brands’ growth trajectories, offering fans more than just travel and football—an experience that brings them closer to the action and to their beloved team.

Conclusion: A Game-Changing Collaboration

This collaboration marks a new and exciting chapter for both Wizz Air and AS Roma. With Wizz Air becoming the official airline of the club, fans now have even more reasons to connect with their team. Through this innovative partnership, AS Roma continues to broaden its commercial horizon, while Wizz Air solidifies its position as a key player in sports sponsorship and fan engagement.

With the debut of the sleeve sponsorship, exclusive travel offers, and dynamic fan activations, this partnership is sure to deepen the connection between AS Roma and its supporters, while enhancing Wizz Air’s brand visibility across Europe and beyond. This collaboration promises to be a game-changer, helping both brands soar to new heights.