Wonderful Indonesia Brings Iconic Travel Destinations to Berlin: Discover Bali, Jakarta, Komodo Island, and More

Published on July 11, 2025

From July 1 to 31, 2025, Berlin becomes a gateway to the stunning beauty of Indonesia, one of the most diverse and vibrant countries in the world. Through a dynamic promotional campaign called “Wonderful Indonesia,” the Ministry of Tourism of the Republic of Indonesia is showcasing the country’s top travel destinations to the German capital’s residents and visitors. This exciting initiative, which includes both out-of-home (OOH) advertisements and a touring open bus campaign, invites Germans to experience Indonesia’s natural wonders, cultural landmarks, and unique travel experiences.

Key destinations being highlighted during the campaign include world-famous spots like Bali, Lake Toba, and Borobudur, as well as up-and-coming gems such as Labuan Bajo and Mandalika. With a strategic placement of promotional displays and bus tours in major areas across Berlin, the initiative aims to capture the attention of both locals and tourists, encouraging them to explore the charms of Indonesia first-hand.

Indonesia’s tourism sector has been making significant strides, and this campaign comes at a crucial time, with international tourist arrivals on the rise. In May 2025 alone, over 190,000 European visitors flocked to the country, signaling a steady growth in European interest. Germany is a key market in this expansion, with the goal of reaching up to 327,000 German visitors in 2025. The “Wonderful Indonesia” campaign is an essential component of this strategy, aiming to solidify the country’s position as a top global travel destination.

Why Berlin is the Perfect Stage for Wonderful Indonesia

Berlin, a city renowned for its rich cultural scene and international appeal, serves as the ideal location for Indonesia’s tourism push in Europe. With a thriving international community and a significant number of tourists visiting each year, Berlin offers a prime opportunity for targeted visibility of Indonesia’s diverse offerings.

The campaign leverages outdoor advertising to place Indonesia front and center at key locations across the city, including Kurfürstendamm, Potsdamer Platz, Brandenburg Gate, and Alexanderplatz. These high-traffic areas ensure maximum exposure, capturing the attention of both locals and travelers from around the world.

Through this immersive advertising campaign, Indonesia’s top tourist destinations will be highlighted, with visuals that evoke the beauty, culture, and adventure that the country has to offer.

Key Destinations on Display in Berlin

Bali: Indonesia’s Island Paradise

No conversation about Indonesia’s tourism would be complete without mentioning Bali, one of the world’s most famous travel destinations. Known for its stunning beaches, vibrant culture, and lush landscapes, Bali offers travelers a complete escape from daily life. Whether seeking relaxation in luxurious resorts, exploring ancient temples, or diving in crystal-clear waters, Bali is a destination that delivers it all.

• Best for: Adventure seekers, honeymooners, families.
• Top activities: Surfing, yoga retreats, cultural tours.

Borobudur: A UNESCO World Heritage Site

Located in Central Java, Borobudur is a must-see for anyone interested in history and architecture. As one of the largest Buddhist temples in the world, Borobudur is an architectural marvel. The temple’s intricate carvings and massive stupa are a testament to Indonesia’s rich spiritual heritage.

• Best for: History enthusiasts, cultural explorers.
• Top activities: Sunrise tours, temple exploration, photography.

Lake Toba: Serenity in North Sumatra

Located in North Sumatra, Lake Toba is the largest volcanic lake in the world and a serene retreat surrounded by lush greenery. This stunning destination offers both natural beauty and a glimpse into the rich Batak culture of the region.

• Best for: Nature lovers, peace seekers.
• Top activities: Boat tours, hiking, exploring the surrounding islands.

Mandalika: A Hidden Gem in West Nusa Tenggara

Known for its stunning beaches and emerging status as a sustainable tourism destination, Mandalika is part of Indonesia’s commitment to regenerative tourism. This beautiful location in West Nusa Tenggara is perfect for those who want to escape the crowds while still enjoying top-notch facilities and pristine beaches.

• Best for: Eco-tourists, beach lovers.
• Top activities: Snorkeling, surfing, and exploring local culture.

Labuan Bajo: Gateway to Komodo National Park

For wildlife enthusiasts and nature lovers, Labuan Bajo in East Nusa Tenggara is a must-visit destination. It serves as the gateway to the renowned Komodo National Park, home to the Komodo dragons, and offers breathtaking marine biodiversity perfect for diving and snorkeling.

• Best for: Adventure seekers, wildlife enthusiasts.
• Top activities: Trekking, diving, wildlife watching.

Strategic Advertising Approach

The OOH advertising campaign is strategically placed to capture the attention of Berlin’s residents and visitors. With an emphasis on visually striking displays in high-traffic areas like Kurfürstendamm and Potsdamer Platz, the campaign ensures Indonesia is top of mind for anyone in the city. The open bus campaign, which traverses iconic parts of Berlin, will showcase vibrant visuals and essential information about each destination.

The goal of this approach is to integrate Indonesia’s allure directly into the daily lives of Berliners, offering them a visual journey into one of the most enchanting countries in Southeast Asia.

Europe: A Key Market for Indonesia’s Tourism Goals

Europe is an important source of international visitors for Indonesia. According to Statistics Indonesia (BPS), the country saw a 14% increase in international tourist arrivals in 2025. In particular, European tourists contributed significantly to the rise, with 192,235 visitors from Europe in May 2025 alone.

With the target set for 2.5 million European tourists in 2025, Germany stands out as one of the key contributors to Indonesia’s ambitious tourism goals. The Wonderful Indonesia campaign seeks to attract up to 327,000 German visitors in 2025, making this effort crucial to the broader tourism strategy.

In addition to showcasing natural beauty, Indonesia’s tourism initiative focuses on regenerative tourism, which emphasizes sustainability and immersive, authentic travel experiences. By promoting destinations such as Mandalika and Labuan Bajo, the campaign aligns with global trends toward responsible and eco-conscious travel.

Wonderful Indonesia: Embracing Sustainable Tourism

Indonesia’s tourism ministry is not only focused on attracting visitors but also ensuring that tourism contributes to sustainable development. The Wonderful Indonesia campaign aims to raise awareness of the country’s ongoing efforts to promote regenerative tourism. This includes prioritizing destinations that focus on environmental conservation, cultural preservation, and community involvement. By presenting these destinations to European audiences, Indonesia is positioning itself as a responsible and sustainable travel destination for the future.

Key programs, like those highlighted by Tourism Minister Widiyanti Putri Wardhana at the Internationale Tourismus-Börse (ITB) Berlin 2025, emphasize experiences like gastronomy tourism, wellness tourism, and marine tourism. These initiatives reflect a growing global demand for travel experiences that are both meaningful and environmentally responsible.

A Promising Future for Indonesia’s Tourism

The Wonderful Indonesia campaign is a critical part of Indonesia’s broader strategy to attract international tourists and build on the country’s growing reputation as a must-visit destination. With the open bus tour, OOH advertisements, and a compelling message of sustainability and cultural immersion, Indonesia is setting itself up to become one of the world’s top travel destinations.

As the campaign continues to roll through Berlin, it is likely that more European travelers will be inspired to visit Indonesia’s incredible destinations—making this dynamic promotion a significant milestone for Indonesia’s tourism growth.

Conclusion: Discover Indonesia’s Wonders in Berlin This July
For those in Berlin this summer, there has never been a better opportunity to explore the beauty and culture of Indonesia. The Wonderful Indonesia campaign is an exciting way to connect with a country that offers something for every type of traveler—from serene beaches and natural wonders to cultural landmarks and wildlife adventures.