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Wonderful Indonesia returns to delight Indian travel enthusiasts

Monday, February 5, 2024

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Indonesia, Bali, Entertainment tax, tourism, global tourism, travellers, travel

The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of Indonesia (MoTCE) is set to reengage with India at the Outbound Travel Mart (OTM) from 8-10 February 2024, Held at the Jio World Convention Centre in Mumbai. Located in Hall 2, Booth K100, the pavilion will showcase the iconic Borobudur and Prambanan temples alongside traditional Javanese décor under the “Keep the Wonder” theme, highlighting Indonesia’s dedication to showcasing its 5 Super Priority Destinations.

The showcase will include 25 Indonesian travel and hospitality entities, ranging from travel agencies and tour operators to DMCs, hotels, restaurants, and tourist attractions. Notably, Marriott Indonesia and Atlas Beach Club will feature as the official partners of the “Wonderful Indonesia” pavilion.

India emerges as a significant market for Indonesian tourism, with 606,439 Indian visitors in 2023, marking a 125.8% increase from the previous year. India is the 6th largest source of foreign tourists to Indonesia and the 2nd largest to Bali in 2023.

A key focus for 2024 will be promoting green tourism. To this end, MoTCE is collaborating with the Indonesian creative industry, Dus Duk Duk, to create eco-friendly focal point decorations. These include replicas of the Borobudur temple stupa, Prambanan temple gate, and the Javanese Gunungan, all crafted from 100% recycled cardboard, underscoring Indonesia’s commitment to sustainable tourism practices.

Ni Made Ayu Marthini, Deputy Minister for Marketing of the MoTCE, said Indonesia, especially Bali, has become top of mind for Indian tourists for the family, honeymoon, wedding, MICE and luxury segments. So, apart from that, the MoTCE is promoting other wonderful Indonesian destinations to Indian travellers and offering these destinations as filming locations for the Indian film industry.

“We know that the Indian film industry is huge, and Indonesia has various destinations with beautiful landscapes and unique cultures that will be very interesting to display for the Indian film audience. We have recently launched a filming location ecosystem platform called the Indonesia Film Facilitation (IFFa) www.iffa.id, as convenient access for international filmmakers to various beautiful film locations in Indonesia. Promoting destinations through film can introduce more Indonesian tourism destinations and encourage more Indian travellers to visit Indonesia.”

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