World of Hyatt Enhances Safari Experiences in East Africa with New Asilia Africa Partnership

Published on December 12, 2025

Hyatt Hotels Corporation has announced a significant expansion of its World of Hyatt loyalty program, adding 15 luxury safari escapes across East Africa. This new addition, in partnership with Asilia Africa, allows World of Hyatt members exclusive access to some of the most coveted safari destinations in Kenya, Tanzania, and other regions of East Africa. The announcement marks a major step for Hyatt in offering members unique, once-in-a-lifetime travel experiences that combine luxury accommodation with unforgettable wildlife adventures.

With this new partnership, Hyatt continues to diversify its portfolio of travel offerings, providing members the opportunity to explore one of the most biodiverse regions in the world while earning and redeeming points at select Asilia Africa properties. This collaboration highlights the growing demand for experiential travel and eco-tourism, as well as Hyatt’s commitment to providing high-end travel experiences that blend luxury with nature.

15 Luxury Safari Escapes in East Africa

The newly added safari escapes are located in some of East Africa’s most sought-after wildlife destinations, allowing travelers to explore the vast landscapes of the Serengeti, the Maasai Mara, and the Ngorongoro Crater, among others. Asilia Africa, a leader in luxury safari operations, is known for its commitment to sustainability and immersive travel experiences, making it the ideal partner for Hyatt’s expansion into the safari tourism market.

Each of the 15 properties, which include both luxury tented camps and lodges, offers a variety of activities designed to connect guests with the natural beauty and wildlife of the region. Guests can participate in game drives, guided walks, birdwatching, and even hot air balloon safaris, all while enjoying world-class service and top-tier amenities.

For example, the Maasai Mara Safari Camp in Kenya offers guests unparalleled access to the Great Migration, one of the most extraordinary wildlife events on earth, while the Serengeti Safari Lodge in Tanzania allows travelers to experience the sights and sounds of the Serengeti while staying in luxurious tents that blend seamlessly with the environment. The Ngorongoro Crater Lodge provides breathtaking views of the ancient crater, combining a rich cultural experience with exceptional game viewing.

Hyatt’s decision to bring these properties into the World of Hyatt program opens up a new range of benefits for members, including the ability to earn and redeem points for stays at these luxury safari camps. World of Hyatt members can now enjoy exclusive offers, such as room upgrades and early check-ins, while also enjoying access to the distinct hospitality that Hyatt is known for.

Unique Safari Experiences for Travelers

The collaboration between Hyatt and Asilia Africa brings a wealth of unique experiences to World of Hyatt members. Beyond the traditional safari game drives, guests have the chance to engage in more intimate experiences, such as private bush dinners, cultural tours with local Maasai tribes, and conservation-focused activities that allow guests to learn more about wildlife preservation efforts.

For example, in Tanzania’s Serengeti National Park, guests can take part in the Great Migration Safari, a guided journey through the park during the annual migration of millions of wildebeest, zebras, and gazelles. For those interested in conservation, the Conservation Safari in Kenya’s Maasai Mara provides an opportunity to learn about and contribute to ongoing wildlife protection efforts.

The new safari experiences offered under the World of Hyatt program are also designed to align with sustainable tourism practices. Asilia Africa has long been committed to eco-friendly initiatives, such as low-impact camp designs, sustainable food sourcing, and efforts to protect endangered species. Hyatt’s partnership with Asilia Africa ensures that guests can enjoy these incredible experiences while supporting responsible travel and wildlife conservation.

Enhancing Hyatt’s Global Portfolio

This addition to the World of Hyatt program not only enhances Hyatt’s portfolio of luxury travel offerings but also reinforces the company’s commitment to providing members with a wide range of experiences in some of the world’s most extraordinary destinations. The move into the safari tourism market positions Hyatt as a premier choice for travelers seeking luxury adventure and eco-tourism, two sectors that have seen significant growth in recent years.

Hyatt’s expansion into East Africa also aligns with broader global tourism trends, which show a growing interest in nature-based travel experiences, particularly among affluent travelers. With more people seeking authentic, off-the-beaten-path vacations that immerse them in local cultures and natural wonders, the luxury safari market has become a major draw for travelers seeking exclusive, transformative experiences.

The introduction of Asilia Africa’s luxury safari escapes is also an important move in making East Africa more accessible to international travelers who value comfort, exclusivity, and unique wildlife experiences. As the demand for safari vacations continues to rise, Hyatt’s partnership with Asilia Africa ensures that guests have access to some of the best safari accommodations in the region.

A Sustainable Future for Safari Tourism

As the travel industry recovers from the effects of the global pandemic, the demand for sustainable tourism experiences, such as safaris, continues to grow. Hyatt and Asilia Africa’s commitment to sustainability in their safari offerings addresses this demand, providing an opportunity for travelers to explore one of the world’s most biodiverse regions while supporting eco-friendly practices.

By promoting eco-conscious travel and partnering with Asilia Africa, Hyatt is helping to protect the environment, support local communities, and contribute to the long-term sustainability of Africa’s wildlife. This is especially important as East Africa’s natural habitats continue to face challenges from climate change and human activity.

Conclusion: A New Era for Safari Tourism

The partnership between Hyatt Hotels Corporation and Asilia Africa marks a significant moment in the world of luxury tourism. With 15 new safari escapes in East Africa now available to World of Hyatt members, travelers have a wealth of new options to explore one of the world’s most spectacular wildlife regions. The combination of Hyatt’s luxury standards and Asilia Africa’s commitment to sustainability promises a new era of safari tourism, where unforgettable experiences and responsible travel go hand in hand.