World Travel Market 2025 to Be the Ultimate Global Travel Event in London Tackling Sustainability, Tech Innovation, and DEAI to Drive the Future of the Industry

Published on November 1, 2025

The World Travel Market (WTM) 2025, set to take place in London, promises to be the ultimate global event for the travel industry. With a sharp focus on sustainability, cutting-edge technology, and Diversity, Equity, Accessibility & Inclusion (DEAI), WTM aims to shape the future of global travel. The event will provide a unique platform for industry leaders, innovators, and decision-makers to discuss solutions and strategies that will drive growth and sustainability in the sector.

The World Travel Market (WTM) will take place from November 4 to November 6 at London’s Excel Centre, gathering nearly 4,150 exhibitors and over 46,000 attendees from across the globe. The event will feature 109 activities, including 79 conferences, covering key issues like sustainability, technology, diversity, equity, accessibility & inclusion (DEAI), and geo-economics.

“As one of the “big three” travel shows in the world, alongside Fitur and ITB, WTM is a key event for travel tech companies” – explains Antonia Aguiló, Account Director at Belvera Partners, the global PR agency specialised on B2B travel technology. “It is a not-to-miss exhibition not only for the networking possibilities that it offers, but also because more than 115 technology businesses will showcase their products there, while travel tech experts will share their experiences and knowledge in different panels and presentations.”

Leading the way in travel innovation, industry experts will gather to share valuable insights. On November 4th, David Armstrong, CEO and Co-founder of HolidayPirates Group, will join the panel discussion “Meet the Founders: Inside the Journey of Building, Funding & Scaling Travel Innovation.” Armstrong will offer advice on navigating the challenges of securing funding and overcoming common hurdles faced by start-ups and entrepreneurs in the travel tech space.

HolidayPirates, an online travel marketplace operating in 10 countries, will also have a presence at the event, showcasing its innovative approach in the S3 area. Representing the company will be key figures, including Nicholas Cooper, Stefano Bergamaschi, Carlo Speth, and Lucile Grigne, who oversee the UK, Italian, German, and French markets, respectively.

Stephen Joyce, Global Lead for Travel, Tours and OTAs at Protect Group, will participate in the conference “Artificial Intelligence is Travel’s Enemy” on November 5th. The session will dissect where AI automation fails in travel and why human oversight is still essential. “Besides the great content and the opportunity to interact with innovators and leaders in the travel space, WTM is a showcase for the world and a great place to meet with new partners, as well as building on existing relationships” – says Joyce.

As travel and tourism are closely related to current affairs, geopolitics is also part of WTM’s conference programme. Mariano Dima, Chairman of Civitatis, the online platform that offers more than 90,000 tourism activities in 4,200 destinations, will be one of the panellists in “The New Travel Powerhouses: How Global Geopolitical Shifts are Redrawing Tourism Flows and Demand” on November 5th. “WTM provides an ideal platform to share perspectives, to explore emerging trends and to discuss the opportunities and challenges shaping fast-growing markets” – comments Dima – “Today’s travellers prioritize a combination of value, authentic experiences and human connection; and technology is playing a crucial role in enabling these meaningful experiences”.

The travel creator economy is another “hot topic” to be discussed during the travel fair. Stay22 has organized the panel “The Business of Content: Harnessing The $250B+ Travel Creator Economy in 2026” on November 5th. “The creator economy is no longer a side channel- it is a $250B engine driving how travellers make decisions” – says Fred Aouad, Chief Commercial Officer at the travel tech company based in Montreal (Canada). “Our research highlights a massive opportunity: when brands stop treating creators as campaigns and start treating them as business partners, the results are exponential.” Aouad is leading Stay22’s delegation in London, whose main purpose is to meet face-to-face with prospects, partners and supply channels, attend informative sessions and discover both potential tech partners and new suppliers at the show.

Tech-Driven Travel at WTM

After the launch of its new Luxury Travel chapter, GoNexus Group will have two stands at WTM: one in the S7 area and a second one for NexusCube, the company’s marketplace, in the S4 zone. “WTM is the perfect stage to connect with our global partners and share our vision for the future of travel” – states Rubén Gutiérrez, President of GoNexus Group. “Through our technology, we continue to empower local Destination Management Companies (DMCs) around the world to connect seamlessly with global travel partners, creating a more integrated and dynamic ecosystem. We remain committed to transforming the way the world travels through innovation, collaboration, and service excellence.”

For Daryl Lee, this year’s edition will be his first WTM as Group CEO of Dida Holdings. More than 50 delegates will represent the company at the travel show and its stand in the S4 area will highlight the next phase of Dida’s evolution as an AI-first travel technology group. “WTM offers the perfect opportunity to connect with our partners, discuss innovation and technology. It will also allow us to explore how we can continue shaping the future of global travel distribution together.” – explains Lee.

Atcore, Orchestra, Tigerbay, Traffics, Travel Compositor, Travel Connection Technology, Travelgate, Travelsoft Services, Eventiz and Travolution will be present at Travelsoft’s stand, their holding company, in the S3 area. “WTM is a key opportunity to exchange insights on industry trends, explore new business opportunities, and demonstrate how our latest innovations, such as Travel Compositor’s Group Engine, are transforming travel technology” – says Christian Sabbagh, Founder and CEO at Travelsoft and Orchestra. “This event reflects Travelsoft’s commitment to uniting technology, content, and community to empower travel professionals worldwide.”

For Robert Goldsmith, Chief Operating Officer at at InterLnkd, winner of the WTM Start-up Pitch Battle in 2023, “this event is a great opportunity to cement existing relationships and scope out new industry trends in the travel tech”. Goldsmith is looking forward to learning more about how Destination Marketing Organizations (DMOs) are finding new ways to access new customers, plus new innovative ancillary products and services.

World Travel Market (WTM) 2025 in London is set to be a pivotal event for the global travel industry. With a strong focus on sustainability, technology, and DEAI, WTM will bring together leaders and innovators to shape the future of travel. This will be the ultimate platform to discuss groundbreaking solutions for a more inclusive and sustainable industry.

“WTM is the perfect place to identify the new movers and shakers to try and kick off new initiatives in the travel sector” – comments Mathias Olhagen, Chief Commercial Officer at Trava. “I also find that exploring the stands of our suppliers, customers and competitors can be quite exciting. Of course, getting to catch up with old colleagues and industry friends is a nice bonus!”