World Travel Market Africa witnesses a 53% surge in attendees 

Friday, April 12, 2024

A surprising turn of events took place at the World Travel Market Africa, when the inaugural day saw a record breaking 53% surge in the number of attendees from 88 nations worldwide. This marks the record-breaking attendance for Africa’s Travel Week. 

This remarkable growth positions Africa as a formidable force in the global tourism landscape. The addition of first-time participants from diverse destinations like Greece, Iran, and Peru infuses the event with fresh perspectives and boundless opportunities for collaboration.

Engaging discussions on responsible animal interactions and inspiring stories from Responsible Tourism Award winners further solidified Africa’s dedication to ethical travel practices.

Carol Weaving, Managing Director of RX Africa, commented: “We are incredibly proud to celebrate the 10th anniversary of Africa Travel Week with such a phenomenal turnout. This growth is a testament to the resilience and rising global appeal of the African tourism industry.”

With such a resounding start, Africa Travel Week 2024 promises to be a landmark event, fostering economic growth, cross-cultural connections, and positioning Africa as a must-visit destination for responsible, awe-inspiring adventures. Editors won’t want to miss covering this transformative gathering.

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