World Travel Market London 2024 Unveils Best Stand Award Winners at Premier Global Travel Event

Published on November 7, 2024

The World Travel Market London 2024 has revealed the recipients of its prestigious Best Stand Awards.

As the leading global forum for the travel and tourism industry, WTM London serves as a pivotal gathering place for professionals seeking comprehensive insights and an in-depth perspective on the dynamics influencing the travel sector.

Best Stand Design over 150 square metres was awarded to Andalusia (N5-210) which has a space boldly incorporating local architecture. The judges commented: “It caught the eye from a distance because of the incredibly striking imagery on the banners displayed around the sides of the stand, complemented by bold lighting. The stand really has presence on the show floor.”

Best Stand Design, 50-150 square metres went to Trenitalia (N3-518) for its locomotive-inspired creation. “It was a smart use of space and resources. It was well thought out and it represented the brand well,” the judges said.

Instituto do Turismo de Cabo Verde (S11-418) topped the category for Best Stand Design under 50 metres squares. The judges commented: “For a small stand, you couldn’t miss it because of the vibrancy. It just made you feel like you were there.” They also noted that it was already busy early in the day.

Highly commended in this category was CodeGen (S2-318). “It beautifully displays what the company does, then in front of that there’s a good amount of room for business,” the judges said. 

Best Stand for Doing Business was awarded to Sri Lanka Tourism Promotion Bureau (N12-210). The judges said: “They’ve transformed it into a business hub. They’ve made it cosy and personal with loads of venues to do business in.”

The Tourism Authority of Thailand (N10-210) won Best Stand Feature for its creative showcasing of local products. The judges remarked: “It was actually evocative of the local culture. A lot of thought went into the dressing and presentation.” They also admired “the link between tourism and local communities.”

Neom (S8-400) was highly commended in this category for its “sensory activation” incorporating an immersive room and fragrance you could smell on approach.

Best Newcomer this year went to Soudah Peaks by Soudah Development (S7-520). The judges admired how the tactile nature of the set design contrasted with the giant LCD screen. “It captures your attention because it fuses culture with technology,” they commented, also noting visitors were being served with delicacies of the region.

The judges for this year’s stand competition included:

• James Campion, Head of Exhibition Sales at Excel London
• Tina Charisma, Conference Advisor for WTM
• Kathryn McCarthy, Marketing Director at UK Hub, RX Global
• Hugo McCullagh, Communications Officer at Just a Drop
• Dan Pearce, Chief Executive of TTG Media
• Paul Richer, Senior Partner at Genesys Digital Transformation/TTI