World Trends Report by IBTM set to launch this week at the event IBTM World 2023

Tuesday, November 28, 2023

The highly anticipated World Trends Report, an annual production by IBTM, is set to launch this week at the renowned Barcelona-based show. This comprehensive report delves into the most significant macro-economic, political, ecological, and next-generation technological issues that will shape the meetings and events industry in 2024.

The report will be presented on both the first and third days of the IBTM World event on the main stage, with each session focusing on different aspects of this extensive and far-reaching document. Key topics include the profound impact of Artificial Intelligence (AI) on the meetings and events sector, the increasing significance of accessibility in its various forms (physical, sensory, and intellectual), and the economic outlook for businesses operating within this dynamic industry.

The global perspective provided in the report encompasses a geological standpoint, exploring the shift from an Atlantic to a Pacific economy, the challenges faced by Africa, the intricate dynamics of the Middle East, and the influential status of the Asia-Pacific region. Simultaneously, the report analyzes the fortunes of vertical industries such as Esports and Pharmaceuticals, shedding light on how the dynamics of these sectors affect their expenditure on meetings and events.

Alistair Turner, the author of the IBTM World Trends Report, emphasizes the pivotal role that the meetings and events industry plays in shaping the outcomes of the crucial economic, political, and ecological challenges facing the world in 2024. Turner comments, “It is no understatement to say that 2024 will be one of the most important years of the 21st century.”

The report is described as simultaneously “scary, optimistic, insightful, and in-depth.” Drawing from over 60 sources and insights from influential thinkers both within and outside the industry, the report provides a fascinating look at the complex landscape of the meetings and events sector.

One of the noteworthy insights highlighted in the report is the emergence of the ‘Generation Me.’ This section explores hyper-personalization, the role of accessibility, and issues related to individual security, data, and agency in shaping experiences, events, and meetings.

As the IBTM World Trends Report unfolds on the Main Stage, it promises to be a captivating and enlightening journey, offering valuable insights that will impact the industry’s approach to the significant conversations of our time.

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