World’s Top 100 Tourist Cities 2025: Paris, Madrid, Tokyo Lead The Global Ranking, Highlighting Europe and Asia’s Travel Excellence

Published on December 10, 2025

The Top 100 City Destinations 2025 ranking by Euromonitor International has been presented as a comprehensive look at how major urban centres across the world continue to evolve as global travel landscapes shift. In this year’s edition, an emphasis has been placed on sustainability, visitor experience, safety, infrastructure, and economic resilience, offering a holistic view of what shapes a leading modern destination. The world’s most visited cities have been evaluated through an extensive data-driven framework, allowing travellers to understand how each location adapts to changing expectations and heightened travel demands.

As international tourism moves into a more conscious and experience-focused era, these rankings display how innovation, cultural richness, technological progress and long-term planning guide the appeal of global cities. The top destinations reflect not only heritage and atmosphere but also urban mobility, green initiatives and the ability to host travellers responsibly. With Europe and Asia dominating the upper tier of the list, the 2025 report illustrates how different regions integrate contemporary travel preferences. Paris, Madrid, Tokyo, Rome and other major hubs demonstrate how world-class planning helps maintain their reputation in an increasingly competitive tourism environment.

World’s Top 10 Tourist Cities For 2025

1. Paris, France

A City Reinforcing Its Global Prestige

Paris has once again been positioned as the leading city for tourism in 2025, holding the top placement for the fifth consecutive year. Its dominance has been supported by strong urban policies, advanced sustainability goals and an infrastructure that continues to handle heavy visitor traffic with precision. The successful management of tourist inflow during the 2024 Olympics has been cited as a significant factor in reaffirming its reputation.

The enhancement of pedestrian-priority districts and increased investment in eco-friendly public transport has strengthened the city’s appeal. Parisian neighbourhoods such as Le Marais and Saint-Germain continue to operate as hubs for culinary exploration, cultural immersion and fashion-led experiences. With a blend of historic elegance and modern efficiency, Paris remains a defining example of how major cities can evolve without losing their distinctive character.

2. Madrid, Spain

A Vibrant Cultural Capital Demonstrating Balanced Tourism

Madrid has been placed second in the global ranking, highlighting how Spain’s capital has continued to flourish even while the country manages overtourism challenges in other regions. The city’s ability to merge traditional charm with vibrant contemporary life has contributed to its sustained popularity.

The Prado, Reina Sofia and Thyssen museums continue to form one of Europe’s most significant cultural corridors, drawing art lovers from across the world. Meanwhile, expansive green spaces such as Madrid Rio have provided an accessible, scenic retreat in the city centre. Madrid’s year-round sunshine and dynamic gastronomic scene have further enhanced its appeal, making it a destination that balances cultural depth with modern recreation.

3. Tokyo, Japan

A Metropolis Blending Innovation and Tradition

Tokyo has secured third place thanks to its advanced travel ecosystem and exceptional global connectivity. Expansion plans at Narita International Airport have added to its strategic positioning. The city’s seamless movement between futuristic districts and traditional landmarks remains an attraction for millions of travellers each year.

Popular neighbourhoods such as Shibuya, Harajuku and Daikanyama influence global fashion, youth culture and design trends. Tokyo’s transportation network, known for punctuality and efficiency, allows visitors to explore everything from serene temples to bustling marketplaces. Its balanced tourism infrastructure continues to set global standards.

4. Rome, Italy

A Living Museum with Ever-Evolving Heritage

Rome continues to be celebrated for its timeless architecture and cultural wealth. Its ranking reflects ongoing investment in archaeological conservation, with newly restored historical areas gradually being opened to the public.

Districts such as Trastevere remain vibrant with their trattorias, cobbled lanes and energetic nightlife. Visitors are consistently drawn to Rome’s ability to integrate ancient history into daily urban life, offering a travel experience that is both immersive and historically layered.

5. Milan, Italy

A Global Fashion Capital with Strong Economic Momentum

Milan has been placed within the top five due to its global economic relevance, artistic offerings and reputation as a fashion powerhouse. The city hosts major events such as Milan Fashion Week, ensuring its international visibility remains high.

Cultural attractions including the Fondazione Prada and the panoramic Duomo terraces offer travellers a blend of modern creativity and architectural magnificence. Milan’s expanding culinary landscape, ranging from Michelin-star restaurants to stylish contemporary eateries, continues to elevate its tourism identity.

6. New York, USA

A Hub of Culture, Creativity and Revitalised Tourism

New York has maintained a strong global following as an artistic and cultural centre. The revival of international tourism after the pandemic has helped restore its rhythm. Broadway theatres have witnessed a surge in attendance, supported by a diverse lineup of new shows.

Enhanced waterfront developments such as Hudson River Park and Brooklyn Bridge Park have added scenic, activity-rich spaces for residents and travellers. New York’s museums, food scene and multicultural energy continue to reinforce its global significance.

7. Amsterdam, Netherlands

A Model for Sustainable Urban Tourism

Amsterdam’s emphasis on sustainability has played a key role in its ranking. The city’s transport system, waterways and urban cycling culture have set benchmarks for environmentally responsible tourism.

Expansion of bike-only and pedestrian-first zones has contributed to a smoother and more enjoyable visitor experience. Renowned institutions such as the Rijksmuseum and Van Gogh Museum remain among the world’s most frequented cultural attractions.

8. Barcelona, Spain

A Mediterranean Icon Interweaving Culture and Coastal Living

Barcelona continues to attract huge numbers of global travellers due to its architectural wonder, distinctive arts scene and seaside charm. Gaudi landmarks such as the Sagrada Familia and Park Güell form essential components of international travel itineraries.

The city’s vibrant beaches, tapas culture and artistic lifestyle make it one of Europe’s most dynamic urban destinations.

9. Singapore

A Modern, Clean and Seamlessly Connected City-State

Singapore has been placed ninth due to its exceptional cleanliness, safety, innovation and world-leading airport services. With Changi Airport and Marina Bay Sands acting as global icons, the city offers a well-structured environment for efficient travel.

Green attractions such as Gardens by the Bay and the Southern Ridges reflect Singapore’s commitment to nature-led city development.

10. Seoul, South Korea

A City Where Modern Culture Meets Historical Grandeur

Seoul concludes the top ten with its strong influence on global pop culture, modern skyline and historical heritage. Neighbourhoods such as Hongdae, Itaewon and Gangnam draw enthusiasts of K-culture. Meanwhile, places like Gyeongbokgung Palace continue to display Korea’s rich royal past.

Seoul’s ability to merge technology-driven innovation with traditional values has made it a compelling contemporary travel destination.