WTM Latin America 2025 in São Paulo to Highlight Technology, Innovation, and Humanization in Tourism

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From April 14 to 16, 2025, São Paulo’s Expo Center Norte will host WTM Latin America, the premier B2B event for the travel and tourism industry in the region. This event is widely regarded as a key platform for networking, business, and learning, with a strong focus on stimulating discussions and sharing best practices aimed at elevating industry professionals.

A key feature of the event is the Teatro Technology and Innovation, one of three thematic areas designed to provide valuable insights. This space, curated by Gabriela Otto, will offer a schedule centered on the theme of WTM Latin America 2025, “Where Tech Meets Touch,” examining the intersection of innovation, technology, and human connections in the tourism sector.

After two editions that delved into trends such as the metaverse, in 2023, and artificial intelligence, in 2024, the space turns to debating how humanization should be preserved and highlighted in an increasingly technological world. “The idea is not just to adopt innovations, but to understand how they can strengthen human connections. Interactions in tourism, whether with customers or teams, depend on this essence that will never be lost”, explains the curator.

The program, which traditionally brings together big names from inside and outside the travel industry, promises to maintain its relevance, bringing at least three speakers and major brands during the event. “These meetings not only inform, but also inspire participants to rethink how to apply technology to improve customer service and experience”, reinforces Gabriela.

In an industry driven by the creation of memories and emotional experiences, the theme will resonate deeply within the Technology and Innovation theater, sparking essential debates and offering ideas that could redefine industry standards and best practices.

“The motto is to reinforce that technology will not take the place of professionals, but that the future will provide more opportunities for those to know how to use tools in the best way. Tourism, in its essence, is a human experience”, says Gabriela. “Technology encourages contact, which in turn is the basis of travel. People travel to meet, and business happens from that meeting”, adds Bianca Pizzolito, Events Leader at WTM Latin America.