WTM Latin America Responsible Tourism Award Opens Registrations with Focus on Sustainability and Innovation

Published on January 22, 2025

The fifth edition of the WTM Latin America Responsible Tourism Award is now open for registrations, celebrating exceptional practices across six dynamic categories that emphasize environmental conservation, diversity and inclusion, equitable economic growth, and fostering meaningful connections between travelers and destinations.

Set against the backdrop of the theme “Where Tech Meets Touch,” the event will run from April 14 to 16, 2025, at Expo Center Norte in São Paulo. The awards ceremony is scheduled for April 15, with finalists announced in March. This prestigious initiative aims to highlight inspiring stories that advance sustainable tourism across Latin America.

Curated by Pablo Menendez, who also oversees the Teatro Transformation, the 2025 edition introduces revised categories backed by expert collaborators from various Latin American organizations. The categories include:

1. Best Initiatives for Tackling Climate Change and Conserving Biodiversity
   Supported by: Adventure Travel Association
2. Best Initiatives for Promoting Diversity, Equity, and Inclusion in Tourism
   Supported by: Coletivo Muda
3. Best Initiatives for Socio-Economic Impact and Peacebuilding Through Tourism
   Supported by: La Mano Del Mono
4. Best Networking Initiatives for Promoting Responsible Tourism in Destinations
   Supported by: Planeterra
5. Best Initiatives for Indigenous and Traditional Community Tourism
   Supported by: World Indigenous Tourism Alliance (WINTA)
6. Best Initiatives for Preserving Memory and Valuing Historical Heritage
   Supported by: Acotur

With its mission to champion sustainability, innovation, and social impact, the WTM Latin America Responsible Tourism Award 2025 invites tourism stakeholders to share their impactful stories and join the movement for a more responsible travel industry.

“We seek inspiring, committed companies and initiatives that have work related to one of the six pillars that will be awarded. We know that these stories exist. Our role is to project them so that they become an inspiration and a model for replication for fairer, more accessible, inclusive, and sustainable tourism,” says Bianca Pizzolito, Event Leader at WTM Latin America.